辽宁工业旅游的SWOT分析与策略选择

工业旅游是一种新的旅游形式,伴随着旅游业的发展而壮大.工业旅游作为旅游产业的一个分支在我国发展迅速,有力地带动了我国经济的发展,但辽宁工业旅游发展还不成熟.在参考国内外工业旅游研究成果的基础上,利用SWOT模型对辽宁工业旅游未来发展面临的优势、劣势、机遇和威胁进行探讨,为辽宁未来工业旅游的发展提出了以下几点建议:发挥政府主导作用,搞好旅游资源综合开发,加大营销力度,重视工业文化遗产开发等.

SWOT analysis and strategic choice of Liaoning industrial tourism

Industrial tourism is a kind of new tourism form with the development of tourism.Meanwhile,industrial tourism is developing rapidly in our country as one of the important branches of tourism industry,and has driven the development of the tourism economy of our country effectively.However,the development of Liaoning industrial tourism is backward.Based on the research achievements of the other scholars obtained,this paper adopts a SWOT(Strength,Weakness,Opportunity and Threat) model for the development of Liaoning industrial tourism,and puts forward several suggestions: The government's leading role,the comprehensive exploration of tourism resources,strengthening the intensity of industrial tourism marketing,paying attention to the development of the industrial heritage,etc..It is shown that the research can be useful to the development of Liaoning industrial tourism.