电子商务环境下的闲置产品交易平台建设研究

闲置产品的处理是关系到经济社会发展的重要问题。文章从电子商务角度出发,考虑由制造商构建闲置产品电子商务平台来处理闲置产品。研究结果表明,闲置产品电子商务拥有广阔的适用空间,可以开拓潜在市场需求,增加制造商和零售商利润;对闲置产品提供售后服务支持能显著提高制造商和零售商利润及市场占有率;针对不同的市场环境应选择不同的服务提供方,得出了最佳服务提供方的判定条件。

Establishment of the Idle Product Trading Platform under the E-Commerce Environment

The disposal of idle product is an important issue in the economic and social development.The manufacturer should establish an idle product trading platform under the e-commerce environment to deal with the disposal of idle product.The results show that idle products have a wide application in e-commerce space,which can open up the potential market demand,and increase manufacturers’ and retailers’ profits.By providing after-sales service for idle product,the manufacturers’ and retailers’ profits and their market share can be significantly improved.Under different market environment,different after-sales service providers should be chosen.And the decision conditions to choose the best service providers are obtained.