提炼嘉兴主题文化彰显禾城特色魅力——嘉兴城市主题文化建设构想

为了彰显嘉兴城市的特色魅力,必须提炼嘉兴主题文化。基于嘉兴城市文化的基本特点和嘉兴城市的独特元素,根据城市主题文化提炼的5个原则,嘉兴城市主题文化可以提炼为"棹歌会府,粽子都会",并可从三个方面来构建:一是"以‘棹歌升处,粽香天下’进行城市宣传,推介嘉兴历史文化名城的新形象";二是"以‘棹歌’、‘粽子’进行文化创意,打造嘉兴文化创意产业的新起点";三是"以‘棹歌’、‘粽子’进行视觉形象塑造,构筑嘉兴城市生活的新环境"。

Refining Thematic Culture of Jiaxing,Highlighting Special Charm of the City——Some Thoughts About the Construction of City Culture of Jiaxing

In order to highlight the special charm of Jiaxing,the thematic culture of Jiaxing must be refined.Based on the basic cultural characteristics and unique element of the thematic culture of Jiaxing,and according to the five principles of refining city thematic culture,the city thematic culture of Jiaxing can be refined as "city of zhao ge(zhao style poetry) and zong zi(rice cake)".The construction of the thematic culture of Jiaxing can be carried out from three aspects:promote the new city image of the beauty of zhao style poetry and the fragrance of zong zi,start culture industries centered on zhao style poetry and zong zi,create visual images of zhao style poetry and zong zi.All the above measures are supposed to create a new and healthy urban environment for life in Jiaxing.