| 贵州旅游业网络营销的网站构建 |
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| 引用本文： | 王军.贵州旅游业网络营销的网站构建[J].贵州工业大学学报(社会科学版),2006,8(4):63-65,78. |
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| 作者姓名： | 王军 |
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| 作者单位： | 贵州大学管理学院,贵州,贵阳,550003 |
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| 摘 要： | 旅游网络化已成为旅游业发展新趋势,旅游业网络化建设对提升贵州旅游业的核心竞争能力具有重要意义。针对贵州旅游业网络营销市场进行分析,对贵州旅游信息系统总体构思进行网站功能整体模块构建。完善贵州旅游业的内部运转机制,改善信息系统的客户关系管理,提高游客的回头率,扩大贵州旅游市场份额,提升贵州旅游业品牌美誉度和旅游产品的知名度。
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| 关 键 词： | 旅游网络营销 市场分析 网站构建 |
| 文章编号： | 1009-0509(2006)04-0063-03 |
| 修稿时间： | 2006年3月18日 |
Build the Website for Network Marketing of Guizhou Tourism Industry |
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| WANG Jun.Build the Website for Network Marketing of Guizhou Tourism Industry[J].Journal of Guizhou University of Technology(Social Science Edition),2006,8(4):63-65,78. |
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| Authors: | WANG Jun |
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| Abstract: | The tourism network-has now become the new trend in developing the tourism industry.The building of tourism network is of great significance for promoting the core competency of Guizhou tourism industry.We should analyze Guizhou tourism network marketing and build the website compre- hensively.The goals are to consummate Guizhou tourism internal operation mechanism,improve the cus- tomer management in the information system,attract tourists to visit again so as to raise the tourism market share and promotes the brand reputation. |
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| Keywords: | tourism network marketing market analysis website construction |
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