| 浅谈以儒家思想建构寿险营销中的精神意愿 |
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| 引用本文： | 尹群山.浅谈以儒家思想建构寿险营销中的精神意愿[J].贵州工业大学学报(社会科学版),2008(1). |
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| 作者姓名： | 尹群山 |
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| 作者单位： | 深圳俊通保险公司 广东深圳 |
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| 摘 要： | 中国传统儒家文化的很多思想理念都与现代经济管理思想不谋而合,儒家思想在塑造现代企业精神文化方面有着源头功能。因此,借鉴儒家思想的积极因素,以儒家思想建构人寿险营销中的精神意愿是可行的。
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| 关 键 词： | 儒家思想 寿险营销 精神意愿 |
Mold Psychological Desire in Life Insurance Marketing based on Confucianism |
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| YIN Qun-shan.Mold Psychological Desire in Life Insurance Marketing based on Confucianism[J].Journal of Guizhou University of Technology(Social Science Edition),2008(1). |
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| Authors: | YIN Qun-shan |
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| Institution: | YIN Qun-shan (Shenzhen Juntong Insurance Company; Shenzhen 518000; China ); |
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| Abstract: | The Chinese Confucianism happens to have the same view with modem economical manage- ment conception in many ways and it is the source in shaping the spiritual culture of modern businesses. Thus,it is feasible to mold psychological desire in life insurance marketing with the affirmative factors in Confucianism. |
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| Keywords: | Confucianism life insurance marketing psychological desire |
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