| 商标翻译的美学关照 |
| |
| 引用本文： | 唐忠顺.商标翻译的美学关照[J].贵州工业大学学报(社会科学版),2004,6(6):62-64,83. |
| |
| 作者姓名： | 唐忠顺 |
| |
| 作者单位： | 湖南科技大学外国语学院,湖南,湘潭,411201 |
| |
| 基金项目： | 湖南省教育厅科研基金“英汉商标的民族文化内涵及其跨文化传译”(编号：02C455) |
| |
| 摘 要： | 商标翻译同商标命名一样，必须充分运用多种创意手段以吸引消费者。其中，商标的美学价值是商标翻译成功与否的关键。商标的美学价值主要体现在音美、形美、意美。
|
| 关 键 词： | 商标 翻译方法 美学价值 |
| 文章编号： | 1009-0509(2004)06-0062-03 |
| 修稿时间： | 2004年10月22 |
An Aesthetic Approach to Trademark Translating |
| |
| TANG Zhong-shun.An Aesthetic Approach to Trademark Translating[J].Journal of Guizhou University of Technology(Social Science Edition),2004,6(6):62-64,83. |
| |
| Authors: | TANG Zhong-shun |
| |
| Abstract: | Trademark translating, much like trademark naming, should make full use of many innovative tactics so as to win as many customers as possible. As is confirmed by translation practice, the success of trademark translating is mainly measured by its aesthetic value which finds expression in beautiful sense, form, and sound. |
| |
| Keywords: | trademark translation method aesthetic value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
