| 名牌战略：现代企业市场竞争的锐器 |
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| 引用本文： | 苏伟洲.名牌战略：现代企业市场竞争的锐器[J].贵州工业大学学报(社会科学版),2003,5(4):43-45. |
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| 作者姓名： | 苏伟洲 |
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| 作者单位： | 西南科技大学党委组织部,四川,绵阳,621002 |
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| 摘 要： | 我国社会主义市场经济体制的初步建立,国内市场向国际市场日益开放,市场竞争更加激烈,名牌战略成为企业成功和有效的竞争战略之一。针对名牌战略实施的难点和重点,企业应该找准名牌营造的切入点和名牌战略实施的基准点,对提高竞争力具有一定的现实意义。
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| 关 键 词： | 名牌战略 市场竞争 切入点和基准实施点 |
| 文章编号： | 1009-0509(2003)04-0043-03 |
| 修稿时间： | 2003年4月9日 |
Famous Brand Strategy: the Super Weapon of Modern Enterprises in Market Competition |
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| SU Wei - zhou.Famous Brand Strategy: the Super Weapon of Modern Enterprises in Market Competition[J].Journal of Guizhou University of Technology(Social Science Edition),2003,5(4):43-45. |
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| Authors: | SU Wei - zhou |
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| Abstract: | With the set up of socialism market economic system, the domestic market has been opened up to the world gradually, causing intense market competition. The strategy of famous brand has now become one of the successful and effective competition strategies. Focusing on the key and difficult point of implementing this strategy, enterprises should locate the breakthrough point of fabricating famous brand and the benchmark for implementing this strategy, which is of practical significance to improve the competitive power. |
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| Keywords: | famous brand strategy market competition breakthrough point and benchmark |
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