| Optimal Differentiation Pricing Policy with Linear Demand Function |
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| 作者姓名： | 唐小我 张明善 |
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| 作者单位： | 电子科技大学管理学院 四川成都610054
(唐小我)，西南民族学院 四川成都610041(张明善) |
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| 摘 要： | 1 .ＩＮＴＲＯＤＵＣＴＩＯＮＤｉｆｆｅｒｅｎｔｉａｔｉｏｎｐｒｉｃｉｎｇｃａｎｉｎｃｒｅａｓｅ ｐｒｏｆｉｔｆｒｏｍｐｏｔｅｎｔｉａｌｍａｒｋｅｔｓｂｙｍａｒｋｅｔ -ｓｅｐａｒａｔｅｄｐｏｌｉｃｙ ,ｅｓｐｅ ｃｉａｌｌｙｆｏｒｍｏｎｏｐｏｌｙｏｒｐｕｂｌｉｃｓｅｒｖｉｃｅｃｏｍｐａｎｉｅｓｓｕｃｈａｓａｉｒｌｉｎｅｃｏｒｐｏｒａｔｉｏｎｓ,ｐｅｔｒｏｌｅｕｍｃｏｍｐａｎｉｅｓｏｒｅｌｅｃ ｔｒｉｃｉｔｙｓｕｐｐｌｙｆｉｒｍｓ .Ｔｈｅ ｐｒｏｃｅｓｓｏｆｄｉｆｆｅｒｅｎｔｉａｔｉｏｎｐｒｉｃｉｎｇｃａｎ…
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Optimal Differentiation Pricing Policy with Linear Demand Function |
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| Zhang Mingshan Tan g Xiao-wo.Optimal Differentiation Pricing Policy with Linear Demand Function[J].Journal of Southwest University for Nationalities,2003,24(4):102-105. |
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| Authors: | Zhang Mingshan Tan g Xiao-wo |
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| Institution: | Zhang Mingshan Tan g Xiao-wo |
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| Abstract: | The main objective in any marketing effort is to consider the optimal conditions to maximize revenue and profit. The optimal market segmentation prici ng strategy is investigated under the assumption of an aggregate linear demand f unction. The optimal conditions to maximize revenue and profit, two closely corr elative problems, are obtained respectively. The differentiation pricing policy described here can be easily applied in practice. A numerical example is provide d which vividly illustrates the advantage of applying optimal policies. |
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| Keywords: | Pricingpolicy optimalsegmentation pricediscrimination |
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