甘肃省旅游产业中的市场成长问题研究

本文在分析旅游市场成长路径的一般规律的基础上,用定量和定性的分析方法,研究了甘肃省旅游市场成长的路径,指出甘肃省旅游市场的形成经历了四个阶段,认为资源开发程度低,促销手段落后是导致甘肃旅游市场发展缓慢的主要原因.因此甘肃旅游业的发展在遵循旅游市场成长、发展规律的前提下,必须针对自身不足采取有效措施促进甘肃旅游业的健康、持续发展.

A Study in the Problem about Market Growth of Travel Industry in Gansu Province

Based on the analysis on the general law of growing up route about touristm market,using quantitative manner and the analysis method,the author has studied touristm market growing up route Gansu Provinc,He points out that Gansu province the paper tourism market of Gansu Province has gone through four stages,finds that low degree investment of tourism resource and backward promotion means are the most important factors that influence tourism market scale of Gansu Province.Therefore the development of tourism industry of Gansu Province when following the general law of growing up,in order to promote healthy and continued development of touristm industry Gansu Province,must take effective measures focus on tourism industy the disadvantage of tourism industry of Gansu Province.