文化与旅游融合发展背景下的甘肃旅游发展刍议

文化的经济属性与经济的文化属性互相融合,日益成为地区经济尤其是区域旅游业发展的核心竞争力.文化与旅游融合发展既有可行性,又有着一定的实现途径,甘肃省文化与旅游融合发展的过程中存在者着缺乏旅游是文化产业的认识；居民旅游意识不强；旅游产品的文化内涵挖掘不够；活动性文化旅游产品贫乏缺少系统整合；对外宣传力度不够,缺乏有文化战略眼光和长远谋划的整合区域整体营销策略；高层次文化创意人才缺乏等问题,本文针对上述问题提出了相应的对策和建议.

A Discussion on Gansu Tourism Development in the Context of Integration of Culture and Tourism

Economic attributes of the cultural and economic cultural attributes symbiotic fusion has increasingly become the core competitiveness of the regional economy, especially at the district tourism development, of culture and tourism inte gration of the development the existing feasibility of, but also has a the a certain degree of way, be existence of in the in the the of culture and tourism integration of the development of the process of Gansu Province which those with, the lack of tourist is the understanding of of the cultural industries where; the the residents tourism consciousness is not strong the the cultural connotation of of the tourism products mining is not enough activities of cultural tourism products poor lack of system integration outreach is not enough, the lack of the cultural strategic vision and longterm planning inte grated marketing strategy lack of highlevel cultural and creative talents to address the problem. This paper puts forward the corresponding countermeasures and suggestions.