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重庆武陵民族文化旅游走廊开发策略研究——基于SWOT分析框架
引用本文:刘安全,秦中应.重庆武陵民族文化旅游走廊开发策略研究——基于SWOT分析框架[J].重庆文理学院学报,2011,30(6):59-67.
作者姓名:刘安全  秦中应
作者单位:长江师范学院武陵山特色资源研究中心, 重庆 涪陵 408000;贵州铜仁职业技术学院, 贵州 铜仁 554300
摘    要:重庆武陵民族文化旅游走廊建设是重庆发展武陵山区经济高地和渝东南民俗生态旅游带的重要战略之一,其开发优势与劣势并存,机遇与挑战同在。重庆武陵民族文化旅游走廊的开发应该实施多项组合开发策略,培养龙头,创建品牌,突出特色,才能又快又好地发展其民族地区旅游事业。

关 键 词:重庆武陵民族文化旅游走廊  开发策略  SWOT分析

On the Development Strategy Research of Wuling Ethnic Culture--Based on the SWOT Analysis Framework
LIU An-quan and QIN Zhong-yin.On the Development Strategy Research of Wuling Ethnic Culture--Based on the SWOT Analysis Framework[J].Journal of Chongqing University of Arts and Sciences,2011,30(6):59-67.
Authors:LIU An-quan and QIN Zhong-yin
Institution:Characteristic resource research center of Wutin mountain, Changjiang Normal college, Fulin, Chongqing 408000;College of vocational and technical, Tongren, Guizhou 554300, China
Abstract:Chongqing Wulin culture travel passage construction is the important thing of Wulin economic high land and ecotourism, which have advantages and disadvantages, chance and challenges. Chongqing Wuliln ethnic culture construction should have more strategies, cultivate the focus, create the brand and show the character. Therefore, the travel tourism business can be developed well.
Keywords:ethnic culture travel passage of Wulin  developing strategy  SWOT analysis
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