| 水平差异化产品的市场竞争战略分析 |
| |
| 引用本文： | 吴昊,陈良猷.水平差异化产品的市场竞争战略分析[J].北京航空航天大学学报(社会科学版),2002,15(1):38-41,58. |
| |
| 作者姓名： | 吴昊 陈良猷 |
| |
| 作者单位： | 北京航空航天大学,经济管理学院,北京,100083 |
| |
| 摘 要： | 在Hotelling价格竞争模型的基础上提出一个产品的地域竞争模型,以分析水平差异化产品的市场竞争战略.从消费者的效用最大化和企业利润最大化的目标出发,用博弈论求解市场竞争的均衡点,据此分析得出企业在市场中的竞争战略.在此基础上将模型推广到一般情况.其他类型的水平差异化都可归结到这一模型上来.
|
| 关 键 词： | 市场竞争 差异化 战略 博弈论 |
| 文章编号： | 1008-2204(2002)01-0038-04 |
| 修稿时间： | 2001年7月4日 |
Competition Strategy Analyses of Horizontal Differential Market |
| |
| WU Hao,CHEN Liang-you.Competition Strategy Analyses of Horizontal Differential Market[J].Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition),2002,15(1):38-41,58. |
| |
| Authors: | WU Hao CHEN Liang-you |
| |
| Abstract: | On the basis of Hotelling pricing competition model, this paper puts forward a competition model of selling area to analyze the strategy of horizontal differential market. Aimed at the destination of maximizing the utility of consumers and the profit of enterprises on the market, the competition strategy of the enterprises, from the equilibrium point, was resulted in with the game theory, based on which the model was extended to other types of horizontal differential conditions. |
| |
| Keywords: | market competition differentiation strategy game theory |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
