| 中国体育品牌产业竞争力比较研究 |
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| 引用本文： | 胡效芳,焦兵,张文彬.中国体育品牌产业竞争力比较研究[J].统计与信息论坛,2012,27(4):67-71. |
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| 作者姓名： | 胡效芳 焦兵 张文彬 |
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| 作者单位： | 1. 陕西师范大学体育学院,陕西西安,710062
2. 西安财经学院经济学院,陕西西安,710100 |
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| 摘 要： | 根据2008-2010年香港上市的中国六家体育品牌公司三年财务报表数据,运用因子分析法,从变现能力、资产管理能力及盈利能力等六个方面构建了体育品牌产业竞争力评价模型.利用该模型对李宁、安踏、中国动向、匹克、特步以及361度6家在香港上市的中国体育品牌公司产业竞争力进行实证分析,研究发现,虽然中国体育品牌产业竞争力有了很大提升,但是还需要在品牌设计及创新方面进一步努力.
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| 关 键 词： | 体育品牌 上市公司 产业竞争力 因子分析法 |
Analysis on Competitive Ability of Chinese Sports Products Listed Companies |
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| HU Xiao-fang
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JIAO Bing
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ZHANG Wen-bin.Analysis on Competitive Ability of Chinese Sports Products Listed Companies[J].Statistics & Information Tribune,2012,27(4):67-71. |
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| Authors: | HU Xiao-fang JIAO Bing ZHANG Wen-bin |
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| Institution: | 1.School of Sports,Shaanxi Normal University,Xi’an 710062,China; 2.School of Economics,Xi’an University of Financial and Economics,Xi’an 710100,China) |
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| Abstract: | According to financial data of six sports goods companies of China listed in Hong Kong from 2008 to 2010,the paper constructs an industry competitiveness evaluation model of sporting goods industry by means of factor analysis method from six aspects including asset management ability,cashability,profitability and so on.The paper also makes an empirical analysis on six Hong Kong listed sports company of China by using this evaluation model.Finally the paper makes recommendations to improve the competitiveness of sports goods companies of China. |
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| Keywords: | sporting brand list company industry competitiveness factor analysis |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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