Developing and testing a mobile application for breastfeeding support: The Milky Way application |
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| Institution: | 1. School of Nursing, Faculty of Science, Medicine and Health, University of Wollongong, Wollongong, NSW, 2522, Australia;2. School of Computing & Information Technology, Faculty of Engineering and Information Sciences, University of Wollongong, Wollongong, NSW, 2522, Australia;3. School of Health and Society, Faculty of Social Sciences, University of Wollongong, Wollongong, NSW, 2522, Australia;4. School of Nursing, Midwifery and Social Work, University of Queensland, Queensland, NSW, Australia;5. School of Medicine, Faculty of Science, Medicine and Health, University of Wollongong, Wollongong, NSW, 2522, Australia;6. School of Management, Operations & Marketing, Faculty of Business, University of Wollongong, Wollongong, NSW, 2522, Australia;7. Department of Information Technology, University of Payame Noor, Iran;1. Department of Management Studies, School of Business and Law, University for Development Studies, Wa Campus, Ghana;2. Nottingham University Business School, Jubilee Campus, Nottingham, NG8 1BB, UK;3. Department of Planning, Faculty of Planning and Land Management, University for Development Studies, Wa Campus, Ghana;1. Institute of Health and Care Sciences, Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden;2. School of Public Health, College of Medicine and Health and Care Sciences, Department of Epidemiology and Biostatistics, University of Rwanda, Rwanda;3. Obstetric Unit, Sahlgrenska University Hospital, Gothenburg, Sweden;1. Research Centre for Midwifery Science, Zuyd University, Maastricht, The Netherlands;2. Department of Society Studies, Faculty of Arts and Social Sciences, Maastricht University, Maastricht, The Netherlands;3. CAPHRI School for Public Health and Primary Care, Maastricht University, Maastricht, The Netherlands |
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| Abstract: | BackgroundSupporting women to continue breastfeeding is a global challenge. The Milky Way Program is an effective face to face intervention to increase breastfeeding rates up to six months postpartum. The sustainability and access to the Milky Way Program could be enhanced by transforming it into a mobile application allowing women to access relevant information from their own place at a convenient time.AimTo explore the process of transforming the Milky Way Program into an acceptable and usable mobile health application.MethodStakeholders including multidisciplinary researchers and end-users designed the application based on the Milky Way Program by using Persuasive System Design principles. A mixed-method approach was used in the development and evaluation process. Seven women were recruited through convenience sampling to pilot test the application. The women’s feedback was collected through an online survey six weeks after birth and individual interviews at four months postpartum.FindingsWomen in the pilot study reported that the breastfeeding application was well designed, easy to use, interactive, reassuring and evidence-based with credible sources of information.ConclusionThe Persuasive System Design model combined with end-user engagement can feasibly inform the development of an acceptable and usable mobile health application for breastfeeding based on a proven clinical intervention. Further rigorous testing is required to evaluate the effectiveness of the application on breastfeeding initiation and duration. |
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| Keywords: | Breastfeeding Mobile health application Persuasive system design Co-design The milky Way program |
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