Ambivalent Spaces—The Emergence of a New Gay Male Norm Situated Between Notions of the Commercial and the Political in the Swedish Gay Press, 1969–1986

Within sexual geographies, sexual struggles over urban public spaces are frequently explored. Less common is research on sexual struggles within sexually shared spaces and gay spaces. The aim of the article is to examine discursive struggles of meanings of gay male identity enacted in discussions of commodification/capitalism, disclosure, and space in Swedish gay press during 1969–1986. We trace the ambivalent feelings or the emergence of a new gay male norm situated between commercialism and non-commercialism within the Swedish gay press back to the 1970s. In the article we show how a monosexualization process was taking place in both the Swedish gay press as well as within sexual spaces. We explore rhetorical struggles between two competing discursive meanings of (ideal homonormative) male homosexuality, gay culture, and space: one wider (inclusive) and one narrower (exclusive).