Models for theory-based M.A. and Ph.D. programs |
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| Institution: | 1. School of Communication, University of Houston, USA;2. Department of Communication at Purdue University USA;1. School of Computer Science, China University of Geosciences, Wuhan, 430074, PR China;2. Department of Electrical and Computer Engineering, Michigan Technological University, Houghton, MI, 49931, USA;3. School of Information Technologies, The University of Sydney, Australia;4. Computing Science at Newcastle University, UK;1. Comité de Programas Externos de la Calidad, Spanish Society of Clinical Chemistry and Laboratory Medicine (SEQC), Barcelona, Padilla 323-325 BCN 08025, Spain;2. Comité de Calidad, Gestión, Seguridad y Evidencia, Spanish Association of Medical Biopathology-Laboratory Medicine (AEBM-LM), Madrid, Condado de Treviño 2, portal 2, local 1, Madrid 28033, Spain;3. Programa de Supervisión Externa de la Calidad y Comisión de Garantía de Calidad del Laboratorio Clínico, Spanish Association of Pharmaceutical Analists (AEFA), Madrid, Modesto Lafuente 3, Madrid 28010, Spain;4. Comité de Estandarización, Spanish Society of Hematology and Hemotherapy (SEHH), Madrid, Fortuny 51, local 5, Madrid 28010, Spain;1. Department of Geography and Geoinformation Science, George Mason University, Fairfax, VA, United States;2. Department of Health Administration and Policy, George Mason University, Fairfax, VA, United States;3. Department of Global and Community Health, George Mason University, Fairfax, VA, United States;1. Department of Computer Science and IT, Latrobe University, Melbourne, Victoria 3083, Australia;2. Centre for Quantum Computation & Intelligent System, Faculty of Engineering and Information Technology, University of Technology Sydney, Broadway, NSW 2007, Australia;3. Department of Knowledge-Based Mathematical Systems, Johannes Kepler University, Linz, Austria;4. School of Engineering and Mathematical Science, University of New South Wales, Canberra, ACT 2200, Australia;1. Department of Applied Chemistry, National Chi Nan University, 1 University Road, Puli, Nantou 545, Taiwan;2. Research Center for New Generation Photovoltaics, National Central University, No.300, Zhongda Rd., Zhongli City, Taoyuan 320, Taiwan |
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| Abstract: | In response to growing demand for advanced public relations education, this article suggests integrated models of outcomes, curriculum, pedagogy and assessment for theory-based M.A. and Ph.D. programs. Because public relations has commonly been approached as a professional rather than theoretical subject, this article begins with a short explanation of why theoretical education is becoming an increasingly important part of public relations education. It then reports the integration team's recommendations for a flexible educational framework allowing for practical constraints and providing for institutional individuality at both the M.A. and Ph.D. levels. Assumptions underlying efforts of the team are outlined and specifics that might be included in M.A. and Ph.D. programs are presented with rationales for each. |
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