A systematic review on the application of dialogue in public relations to information communication technology-based platforms: Comparing English and Chinese contexts |
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| Institution: | 1. School of Communication, Hong Kong Baptist University, Communication and Visual Arts Building, 5 Hereford Road, Kowloon Tong, Kowloon, Hong Kong;2. School of Public Administration, Nanchang University, No. 999 Xuefu Road, Nanchang, Jiangxi, China;1. Department of Communication, FHWien der WKW University of Applied Sciences for Management & Communication, Waehringer Guertel 97, 1180, Vienna, Austria;2. School of AMPR, Queensland University of Technology, 2 George Street, Brisbane, 4000, Queensland, Australia;1. Department of Communication, North Carolina State University, Raleigh, NC, 27695, United States;2. School of Journalism & Media Studies, San Diego State University, San Diego, CA, 92182-4561, United States;3. School of Journalism and Communication, Tsinghua University, 119 Omnicom Building, Beijing, 100084, China;1. Department of Journalism and Media Communication, Colorado State University, 1785 Campus Delivery, Fort Collins, CO, 80523, USA;2. The Media School, Indiana University, Bloomington, USA |
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| Abstract: | This study aims to systematically analyze and compare studies applying the dialogue approach in public relations to information communication technologies (ICTs) under English and Chinese context. Specifically, we want to investigate the subjects, the adoption of dialogic principles, and the processing of additional valuables of dialogue in selected studies. By identifying 68 relevant peer-reviewed journal articles under English context and 13 under Chinese context, we analyzed different subjects in selected publications, including their research topics, methods, samples and objectives. Moreover, our study also revealed the following results: (1) three dialogic principles were well adopted while the other two were not; (2) public engagement was the most common effect; (3) organizational response was the most common antecedent to dialogue implementation. Future studies are recommended to diversify research methods, topics and relevant technologies. We also call for developing theoretical models for dialogue in public relations and updating dialogic principles and measurements. Based upon the fact that the dialogue approach is less studied under Chinese context, we also offer a path to construct effective and ethical communication between organizations and publics on various ICT-based platforms in Greater China. |
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| Keywords: | Dialogic theory Dialogue Systematic review Chinese context Relationship management ICTs |
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