| 论广告语的伪诗歌化特征 |
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| 引用本文： | 胡扬.论广告语的伪诗歌化特征[J].云梦学刊,2014(3):153-156. |
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| 作者姓名： | 胡扬 |
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| 作者单位： | 湖南理工学院新闻与传播学院,湖南岳阳414006 |
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| 基金项目： | 湖南省社会科学基金项目“中国广告批判精神的缺失与确立”（编号：07YBD198）的阶段性成果. |
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| 摘 要： | 为了吸引更多的受众,广告文案设计者在广告语创意时往往借用诗歌的艺术形式来表现,甚至也不排除一定意义上的诗歌精神的渗透,但它还不是真正的诗歌创作,广告语存在着伪诗歌化特征.广告语的伪诗歌化特征具体体现在伪情感、伪意境、伪节奏三个方面.
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| 关 键 词： | 广告语 诗歌 伪诗歌化 |
THE PSEUDO POETRY IN ADVERTISEMENTS |
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| HU Yang.THE PSEUDO POETRY IN ADVERTISEMENTS[J].Journal of Yunmeng,2014(3):153-156. |
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| Authors: | HU Yang |
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| Institution: | HU Yang (College of Joumalism＆ Communication, Hunan Institute of Science ＆ Technology, Yueyang 414006, China) |
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| Abstract: | To attract more audience, the advertising designers always resort to poetry in their works. Although the sense of poetry is adopted in these advertisements in some sense, it is not real poetry. Thus, the ads are characterized with pseudo poetry, which is reflected as pseudo-emotions, pseudo prospect and pseudo rhythm. |
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| Keywords: | ads siogan poetry pseudo poetry |
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