| 论电子商务对现代市场营销理论的影响 |
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| 引用本文： | 田梦飞.论电子商务对现代市场营销理论的影响[J].云梦学刊,2005,26(1):61-63. |
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| 作者姓名： | 田梦飞 |
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| 作者单位： | 湖南财经高等专科学校,湖南,长沙,410205 |
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| 摘 要： | 电子商务作为一种全新商务模式,以强大的生命力冲击着传统的商业结构和贸易方式,推动着现代营销理论的发展。电子商务环境下市场营销环境的变化,给市场营销理论带来新的挑战与研究课题。
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| 关 键 词： | 电子商务 市场营销理论 发展研究 |
| 文章编号： | 1006-6365(2005)01-0061-03 |
| 修稿时间： | 2004年6月27日 |
ANALYSIS ON THE INFLUENCE OF ELECTRONIC COMMERCE ON MARKETING THEORY |
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| TIAN Meng-fei.ANALYSIS ON THE INFLUENCE OF ELECTRONIC COMMERCE ON MARKETING THEORY[J].Journal of Yunmeng,2005,26(1):61-63. |
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| Authors: | TIAN Meng-fei |
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| Abstract: | As a brand-new commercial model, electronic commerce forms a new exchange mechanism and breaks through the limitation of time and space. It establishes new market regulations, pounds at the traditional commercial structure and trade methods with strong life force, and pushes the development of modern marketing theory. The change of marketing environment in the environment of electronic commerce brings new challenge and research topic to marketing. |
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| Keywords: | electronic commerce marketing theory development study |
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