注意力经济模式下城市品牌的打造——以石家庄为例

注意力经济模式下,品牌化是城市生存、发展之道。注意力经济对城市品牌的打造提出了相应的要求:其一要突出个性,迅速吸引注意力;其二要具有营销意识,善于打造和推介。本文结合石家庄的城市特点,对如何突出石家庄的城市个性从历史文化、城市精神和城市景观三方面进行了分析。并提出注意力不会自发地获得,必须经过政府、企业和民众的共同努力,才能打造出政府信誉良好、产品值得信任、人们安居乐业的全方位立体的、具有生命力的城市品牌。

The Creating of the City Brand under the Attention Economy Mode in Shijiazhuang

Under the attention economy mode,the brand means the way of the city′s survival and development.Attention economy puts forward the corresponding requirement to the creating of city brand: one is outstanding individual character,quickly attracting attention;the second is marketing consciousness,good at creating and promotion.Considering the characteristics of Shijiazhuang city,analyses are made on how to highlight individual character from history and culture,the city spirit and urban landscape.Meanwhile,it should be noted that attention is not gained spontaneously.It requires the cooperative efforts of the government,enterprises and citizens,which involves a good government credit,product worthy of trust,well-fed and well employed people.