| 贝叶文化的现代价值与西双版纳旅游业的发展 |
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| 引用本文： | 谢念亲.贝叶文化的现代价值与西双版纳旅游业的发展[J].学术探索,2006(5):121-124. |
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| 作者姓名： | 谢念亲 |
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| 作者单位： | 云南大学,国际关系研究院,云南,昆明,650091 |
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| 摘 要： | 面对旅游市场激烈的竞争,西双版纳旅游业要在群雄争霸的旅游格局中独树一帜,就必须充分挖掘贝叶文化的现代价值,利用贝叶文化这一宝贵的人文资源,打造西双版纳旅游业的软实力,使贝叶文化成为西双版纳旅游业的主题和形象。
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| 关 键 词： | 贝叶文化 现代价值 西双版纳旅游业 软实力 |
| 文章编号： | 1006-723X(2006)05-0121-04 |
| 修稿时间： | 2006年8月12日 |
The Modern Value of the Pattra-Leaves Culture and the Tourism Industry Development in Xishuangbanna |
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| XIE Nian-qin.The Modern Value of the Pattra-Leaves Culture and the Tourism Industry Development in Xishuangbanna[J].Academic Research,2006(5):121-124. |
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| Authors: | XIE Nian-qin |
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| Abstract: | Facing the fiece competition in the tourism market,Xishuangbanna,if it wants to win in the situation of tourism heroes' springing up everywhere,will have to dig up fully the modern value of the pattra-leaves culture,make best use of this precious resource of hunanity and forge the soft power of the tourism industry,making the pattra-leaves culture into the theme and image of the tourism industry in Xishuangbanna. |
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| Keywords: | pattra-leaves culture modern value tourism industry of Xishuangbanna soft power |
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