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我国动漫产业的发展策略:以湖南为例
引用本文:曾耀农.我国动漫产业的发展策略:以湖南为例[J].重庆社会科学,2010(1):80-84.
作者姓名:曾耀农
作者单位:湖南商学院中国语言文学学院,湖南长沙410205
摘    要:动漫产业是随着网络和数字技术的发展,以动画、漫画、游戏三大行业为主体,借助电影、电视、出版、音像、电玩、网络、移动通信增值服务及衍生产品相互渗透融合而形成的一个完整的产业。动漫产业在我国有着巨大的市场潜力,未来几年内,投资动漫产业将是持续的热门领域。对湖南动漫产业现状的分析和问题的研讨。并从美日韩动漫发达国家的成功之处吸取经验,有利于湖南动漫产业的发展。

关 键 词:动漫产业  产业链  经营模式  政策

The Strategy for China's Animation Industrial Development:Hu'nan for Example
Zeng Yaonong.The Strategy for China's Animation Industrial Development:Hu'nan for Example[J].Chongqing Social Sciences,2010(1):80-84.
Authors:Zeng Yaonong
Institution:Zeng Yaonong
Abstract:With the development of networks and digital technology, China's animation industry takes three main sec- tors, animation, comics, games, as the principal part,with film,television, publishing, audio , video, network, mobile communication services and value-added products derived from mutual penetration integration and the formation of a complete industry. Animation industry in China has huge market potential in the next few years, and investing in it will continue to be hot.We analyze the status quo and problems of animation industry in Hu'nan, and learn from the United States, Japan and South Korea's success in develope animation, to give some help for I the development of animation industry in Hu'nan.
Keywords:animation industry  industrial chain  business model  policy
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