华语电影品牌建设及其影响力

华语电影工业体系与市场体系的竞争,是电影产品在传播内容上的深化拓展以及思想与美学主题的进一步整合,伴随着历史中国与现代中国文化多层次全方位的聚合与重构过程。全球化时代,经济与文化高度互动的现实语境,要求通过华语电影产业的品牌化运营,更有效地构造＂民族性＂与＂现代性＂交织的本土文化时空,并能有效拓展东西方互看视阈中的新的文化视野,建构起与大国＂身份＂和＂风度＂相符,并具备国际化素质的国家形象,提升国家文化软实力。

The Branding Construction and Its Influence of Chinese Films

The competition between Chinese film industry system and market system is the deepen and expansion of the film product in the transmission content and the further integration of the subjects of thought and aesthetics,along with the full range of multi-level aggregation and reconstruction process of China history and modern Chinese culture.In the era of globalization,the highly interactive reality context of economy and culture requires to more efficiently construct the local cultural space through the brand...