党报发行中的信息落地问题及其效果优化

党报要很好地影响群众、服务群众，除了内容之外，发行当是重要环节。发行错位、渠道不畅是制约党报发展的关键所在。须从发行入手来解决党报的信息落地问题。为确保良好的落地效果，在强化行政发行力度稳定纸质党报发行这一主渠道的同时，还应积极开辟辅渠道，包括广泛建立公众阅报栏、免费党报进农家书屋、免费开放数字党报，把政策法规性强的新闻信息编辑成书以延长使用寿命等。

The Information Implementation in the Party Newspapers Publication and Its Performance Optimization

Except for the content, the issuing work of party newpaper is also the important link for imfluencing and serving mass people. The critical factors that restrict the development of party newpaper include issuing dislocation and channel dissmooth. Solving the problem of information implementation should start from issuing. In order to keep good implementation effect, the issuing work should not only include enhancing administrative issuing power to keep the quality of party newspaper, but also should activel...