精准供给:大数据时代高校思想政治教育创新

思想政治教育精准供给是适应学生多样化需求、实现供给侧与需求侧有效对接、改革思想政治教育资源供给方式的创新实践。大数据技术和思维逻辑具有多样性、精准性和时效性特征，与高校思想政治教育精准供给高度契合。运用大数据技术，建构思想政治教育数据搜集、有序存储、画像分析、供给咨询和效果评估为一体的思想政治教育精准供给模式，将有利于提升和增强学生思想政治教育的针对性与覆盖度、接受性与获得感。

Targeted Provision: Innovation of Ideological and Political Education in Colleges and Universities in the Age of Big Data

The core of targeted provision of ideological and political education in colleges and universities is to innovate the supply of ideological and political education resources in colleges and universities, lead and meet the needs of diversification of college students, and realize the harmonious development of supply side and demand side. Big data has played a transforming role in human thinking, living and working methods. Its diversity, precision and timeliness are respectively in line with the needs of undergraduates, which are in line with the accuracy and effectiveness of supply. Therefore, it is necessary to construct a targeted provision structure model of college ideological and political education from the data collection, data analysis, image analysis, targeted provision and learning effectiveness evaluation of college students so as to enhance the pertinence and affinity of ideological and political education in universities and enhance sense of gain of college students.