大数据与微时代： 虚拟社会公共服务体系的双重建构

大数据与微时代引发了虚拟社会的多重变革，新的服务理念和服务模式呼之欲出，虚拟社会公共服务的走向、模式、内涵正在发生深刻变化。但是受到推送途径、参与机制、数据基础、保障措施等因素的制约，虚拟社会公共服务的质量和效率相对有限，其体系面临着解构与重构。大数据与微时代是当前虚拟社会公共服务体系建构中不可或缺的重要因素，通过培育公共服务精神、推进虚拟社会公共服务均等化发展、强化多元参与主体间的良性互动、完善虚拟社会公共服务体系建构秩序等途径，科学、合理地对其加以运用，将会有效助推虚拟社会公众服务的不断创新和发展。

Big Data and Micro Age:Double Construction of Virtual Society Public Service System

Big data and micro age trigger multiple reforms of virtual society, new service theory and service mode are ready to come out, and the trend, mode and connotation of virtual society public service are changing profoundly. However, due to the restriction of factors like pushing way, participation mechanism, data base, safeguard measures, the quality and efficiency of virtual society public service are relatively limited, and virtual society public service system is faced with deconstruction and reconstruction. Big data and micro age are indispensable significant factors in the construction of current virtual society public service system, and can effectively propel the constant innovation and development of virtual society public service through educating public service spirits, promoting equalization of virtual society public service, intensifying the benign interaction of multivariate participants, perfecting construction order of virtual society public service system, and using scientifically and reasonably.