符码化与景观生产——东北乡村喜剧的伪现实主义特点研究

符码化和景观生产是东北乡村喜剧节目呈现出的一种伪现实主义特点。伪现实主义是在现实主义的参照下,当下中国学术界新提出的一种理论观点。信息化时代,媒介突起是伪现实主义出现的背景,主要表征在影视节目文本的创作和艺术特点等方面。东北乡村喜剧是近年来最为流行的节目之一。在电视、网络等电子媒介的助推下,东北乡村喜剧首先建构出迎合受众感官和心理体验方面的“伪现实”情境;表面上打着追求“快乐”的幌子,实质上是在对东北方言进行编码;祛除历史蕴涵,错置文化语境,刻意强化、突出俚俗特点是编码的主要形式。成功编码的东北方言成为一种具有“召唤”功能的景观,观众沉浸在“傻乐”景观中,丧失了思考自身真实生活处境的能力,变成了单向度的人。

Symbolization and Landscape Production: A Study of the Pseudo-realism Characteristics of Northeast Rural Comedy

Symbolization and landscape production are a kind of pseudo-realism characteristics presented by the rural comedy shows in Northeast China. Pseudo-realism is a new theoretical viewpoint proposed by Chinese academia with reference to realism. In the age of information technology, the rise of the media is the background for the emergence of pseudo-realism. It is mainly characterized by the creation of texts of film and television programs and artistic features. Northeast rural comedy is one of the most popular shows in recent years. With the help of electronic media such as television and the Internet, Northeast rural comedy has first constructed a "pseudo-comedy" that caters to the senses and psychological experience of the audience. Under the guise of pursuing "happiness", it essentially encodes the Northeast dialect. The main form of coding is to eliminate historical connotations, displace cultural context, and deliberately enhance and highlight vulgar features. The successfully encoded Northeast dialect has become a kind of landscape with a "summoning" function. The audience, immersed in the landscape of "silly fun", lose the ability to think about their own real-life situation and become a one-dimensional man.