彩电业市场的竞争博弈与产业整合

近年我国彩电业发展迅速,在经历了几场价格战后,开始由数量扩张向市场集中转变。由价格战转向技术竞争是彩电市场竞争格局的必然趋势,市场正在进入一个以产品差异化为特征的技术竞争新阶段。市场格局和企业战略的变化加快了产品和产业升级,同时也必然引发新一轮的企业兼并和产业重整。加入WTO既是契机又是挑战,国产品牌借助彩电生产线成本较低、劳动力成本低廉、售后服务网点密集等比较优势,成功地占领了国内市场70％以上的份额;“洋彩电”采取“本地化”生产与合资、合作等跨国经营手段,积极加入到价格竞争行列。中国彩电市场正经历一场“国内市场上的国际竞争”。

China's Color TV Set Industry in Competition on Chess Board Market and Conformity of Production

China's color TV set industry comes suddenly to forth, developing rapidly. After several price war the development of color TV set industry is increasing in number, and the competition begins turning to seize the market dominance. The competition from price to technology is the general trend in a competitive market. The situation of color TV set market is now coming to a new phase which marked with the products different in technology to win for market dominance. The changes of market pattern and business strategy help quickening the up gradation of products and industry, and at the same time it would draw forth a new turn of annexation of enterprises and industries reorganized. With the accession of WTO, a turning point and a challenge, the state owned products with the advantage of low production cost and intimate after-sale service network has successfully occupied over 70 percent of the domestic market share. Predicably, the foreign color TV set will participate the competition of China's color TV set market under a transnational mechanism or co-partnership enterprises. China's color TV set will experience an international competition within domestic market.