| 从儒家思想看晋商文化 |
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| 引用本文： | 贡振羽.从儒家思想看晋商文化[J].山西高等学校社会科学学报,2008,20(12):30-33. |
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| 作者姓名： | 贡振羽 |
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| 作者单位： | 中北大学,山西,太原,030051 |
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| 摘 要： | 中国传统的儒家思想在晋商的形成、发展过程中，发挥了重要影响。晋商之所以取得了卓越成绩，就是把儒家思想融贯于商业活动之中，形成了新的商业理念，从而形成了独具特色的晋商文化。
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| 关 键 词： | 儒家思想 晋商文化 诚信义利 和谐理念 |
On Business Culture of Jin(Ancient Shanxi) Merchantry in Confucianism |
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| Gong Zhenyu.On Business Culture of Jin(Ancient Shanxi) Merchantry in Confucianism[J].Social Sciences Journal of Colleges of Shanxi,2008,20(12):30-33. |
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| Authors: | Gong Zhenyu |
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| Institution: | Gong Zhenyu ( North University of China, Taiyuan 030051, China) |
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| Abstract: | Confucianism played an important role in the formation and development of Shanxi merchants.The great achievements of Shanxi merchants were made by blending confucianism into commercial activities,which helped shape the business culture of Jin merchantry,typical of new business principles. |
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| Keywords: | Confucianism business culture of Jin merchantry credit and righteousness concept of harmony |
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