湘江战役精神数字化传播：价值、困境与路径

湘江战役精神是伟大长征精神的集中体现,包含着勇于突破、勇于胜利、勇于牺牲的丰富内涵。湘江战役精神蕴含的红色资源十分丰厚,既有传统文化的“根”,也有革命精神的“魂”。数字赋能湘江战役精神能够展示革命理想高于天的形象,为民族复兴注入新的精神动力,赋予其新的时代内涵,有利于赓续传承红色文化,加强国民理想信念教育。现阶段湘江战役精神数字化传播仍存在传播主体的认知偏差、传播内容和载体有待完善、数字化人才匮乏等问题。因此,应通过加强顶层设计和政策引导、创新数字化传播载体、加强传播人才的培育和建设,为湘江战役精神传播拓展新思路和新策略,助力湘江战役精神数字传播高质量发展。

The Digital Communication of the Spirit of the Xiangjiang Campaign: Value, Dilemma, and Path

The spirit of the Xiangjiang Campaign, a concentrated embodiment of the spirit of the Great Long March, contains rich connotations, including the courage to break through, to achieve victories, and to sacrifice. The spirit of the Xiangjiang Campaign contains abundant red resources, which have both the root of traditional culture and the soul of revolutionary spirit. The digital empowerment of the Xiangjiang Campaign spirit can showcase the image of great revolutionary ideals, endow the national rejuvenation with new spiritual power and new era connotations, and facilitate the continuation and inheritance of red culture, thus, strengthening the education of national ideals and beliefs. At present, however, there are still cognitive biases in the digital dissemination of the spirit of the Xiangjiang Campaign, the dissemination content and carriers need to be improved, and there is a shortage of digital talents. Therefore, it is necessary to strengthen top-level design and policy guidance, innovate digital communication carriers, and strengthen the cultivation and team construction of communication talents to expand new ideas and strategies, thus assisting in the high-quality development of the digital dissemination of the spirit of the Xiangjiang Campaign.