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浙江传统手工印染发展
引用本文:武会会蔡心珏张娅. 浙江传统手工印染发展[J]. 宁波大学学报(人文科学版), 2018, 0(3): 128-132
作者姓名:武会会蔡心珏张娅
作者单位:(宁波大学 潘天寿艺术设计学院浙江 宁波 315211
摘    要:
以浙江苍南夹缬、永嘉冻绿染、桐乡蓝印花和宁波彩印等为例,阐述了有着几千年历史文化积淀的浙江传统手工印染在发展过程中面临的生产效率低、产品缺乏时尚感等问题;基于人们对传统文化的深入认知以及政府的积极推动给传统手工印染带来的机遇,从文化传承、增值品牌价值、产品创新设计等方面提出了一系列有助于优化浙江传统手工印染生存和发展的建议。。

关 键 词:浙江  传统手工印染  文化传承

The Opportunities and Challenges in the Development of Zhejiang Traditional Manual Printing and Dyeing
WU Hui-hui,CAI Xin-jue,ZHANG Ya-min. The Opportunities and Challenges in the Development of Zhejiang Traditional Manual Printing and Dyeing[J]. Journal of Ningbo University(Liberal Arts Edition), 2018, 0(3): 128-132
Authors:WU Hui-hui  CAI Xin-jue  ZHANG Ya-min
Affiliation:(Faculty of Pan Tianshou Art and Design, Ningbo University, Ningbo315211, China)
Abstract:
Taking as examples of the art of Caixie dyeing in Cangnan of Zhejiang, frozen green dyeing of Yongjia, blue color printingof Tongxiang and color printing of Ningbo, the paper expounds on the problems of low efficiency and lack of fashion of the traditional manual printing and dyeing. With people’s understanding of traditional culture and government’s active promotion, traditional manual printing and dyeing face new opportunities. The paper also puts forwards a series of suggestions from the aspects of cultural heritage, value-added brand and product innovation design
Keywords:Zhejiang  traditional manual printing &dyeing  cultural heritage
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