| 基于网络传播的经济学分析 |
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| 引用本文： | 贾利军. 基于网络传播的经济学分析[J]. 北京理工大学学报（社会科学版）, 2006, (2): 17-19. |
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| 作者姓名： | 贾利军 |
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| 作者单位： | 1.北京理工大学人文社会科学学院 北京100081 |
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| 摘 要： | 在网络环境下,信息的传播将由单向传播方式向以传播与客户主动的信息搜寻的双向交流模式演变,这种信息传播与交流方式的创新,一方面使人们以前所未有的便利手段获取所需的一切信息资源,另一方面可以极为迅速地反馈信息。从信息要素的角度来看,网络传播的运行中包含着一些重要的经济运行机理,它改变了政府宏观调控及商品流通的方式,使生产要素结构优化。
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| 关 键 词： | 网络传播 信息要素 宏观调控 商品流通 |
| 文章编号： | 1009-3370(2006)02-0017-03 |
| 收稿时间： | 2005-11-01 |
| 修稿时间： | 2005-11-01 |
Economical Analysis on Network Propagation |
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| JIA Li-jun. Economical Analysis on Network Propagation[J]. Journal of Beijing Institute of Technology (Social Sciences Edition), 2006, (2): 17-19. |
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| Authors: | JIA Li-jun |
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| Affiliation: | 1.School of Humanities and Social Sciences Beijing Institute of Technology, Beijing 100081 |
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| Abstract: | Under the network structure, the propagation of information has evolved from the mode of spreading information u-nilaterally into that of mutual interaction between the customers' active information searching and propagation. This innovation of propagation and communication enables people to acquire all information they need much more conveniently on one hand, while it provides feedbacks promptly on the other. From the angle of information elements, this motivation of network propagation contains important economical mechanism,since it changes the government's macroscopic readjustment and control as well as the circulation of commodities to optimize the structure of production elements. |
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| Keywords: | network propagation information elements macroscopic readjustment and control circulation of commodities |
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