| 国家考古遗址公园公众感知度提升策略研究——以大明宫国家遗址公园为例 |
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| 引用本文： | 席岳婷,邓斌. 国家考古遗址公园公众感知度提升策略研究——以大明宫国家遗址公园为例[J]. 长安大学学报(社会科学版), 2021, 0(3): 66-75 |
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| 作者姓名： | 席岳婷 邓斌 |
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| 作者单位： | (长安大学 经济与管理学院,陕西 西安 710064) |
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| 摘 要： | 国家考古遗址公园是遗产地保护与传承领域日趋成熟的模式,是公众感知享用的重要场所,阐释与展示则是合理引导公众感知、欣赏并保护遗产地的重要技术手段,两个概念并举强调从过去单纯注重遗址形态和价值的拓展到遗产地精神的挖掘,并进而重视公众的感知及参与。通过网络文本分析方法,以大明宫国家遗址公园为实证研究对象,探索公众对国家考古遗址公园感知特点及规律。研究发现,大明宫国家遗址公园的科研、游憩和教育功能虽得到有效发挥,但因阐释与展示的不足而导致公众感知遗产地核心价值的效果不佳; 基于此,从“点-线-面-场”的逻辑关系提出构建阐释与展示主题框架、设置多维游憩线路丰富阐释与展示形式、架构复合型阐释与展示系统、创新阐释与展示传播方式等策略,提升国家考古遗址公园的公众感知度。
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| 关 键 词： | 阐释与展示 大明宫国家遗址公园 公众感知 公众需求 遗产地精神 场所理论 文物IP |
Study on the strategies for the promotion of public perception of the National Archaeological Park:a case in Daming Palace National Heritage Park |
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| XI Yueting,DENG Bin. Study on the strategies for the promotion of public perception of the National Archaeological Park:a case in Daming Palace National Heritage Park[J]. Journal of Chang'an University(Social Sciences Edition), 2021, 0(3): 66-75 |
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| Authors: | XI Yueting DENG Bin |
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| Affiliation: | (School of Economics and Management, Chang'an University, Xi'an 710064, Shaanxi, China) |
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| Abstract: | The national archaeological park as an increasingly mature model in the field of heritage site protection and inheritance, has become an important place for public perception and appreciation. Interpretation and presentation are important technical means to guide the public's perception, appreciation and protection of heritage sites. Equal emphasis on these two concepts brings the previous focus on the mere extension of heritage site conditions and values to the focus on the exploration of the spirit of heritage sites, then to the focus on the perception and participation of the public. This paper explores the characteristics and regularities in the public perception of national archaeological parks using Daming Palace National Heritage Park as the empirical research object through web text analysis method, and has discovered that, although such functions as scientific research, recreation and education of the Park have been brought into full play, the lack of interpretation and presentation has resulted in the insufficient public perception of its core values. Based on the above-mentioned discoveries, this paper follows the logic of promoting work in all areas by drawing upon the experience gained on key points, and puts forward relevant strategies such as constructing interpretation and presentation theme frameworks, setting up multi-dimensional recreation routes to enrich the content of interpretation and presentation, building composite interpretation and presentation systems, and innovating interpretation and presentation communication methods, in order to promote the public perception of national archaeological parks. |
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| Keywords: | interpretation and presentation Daming Palace National Heritage Park public perception public demand spirit of heritage site place theory cultural relic IP |
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