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Risk Perception and Risk Talk: The Case of the Fukushima Daiichi Nuclear Radiation Risk
Authors:Takashi Kusumi  Rumi Hirayama  Yoshihisa Kashima
Affiliation:1. Graduate School of Education, Kyoto University, Kyoto, Japan;2. Osaka College of Music Junior College, Osaka, Japan;3. Melbourne School of Psychological Sciences, The University of Melbourne, Melbourne, Australia
Abstract:Individuals’ perceptions and their interpersonal communication about a risk event, or risk talk, can play a significant role in the formation of societal responses to the risk event. As they formulate their risk opinions and speak to others, risk information can circulate through their social networks and contribute to the construction of their risk information environment. In the present study, Japanese citizens’ risk perception and risk talk were examined in the context of the Fukushima Daiichi nuclear radiation risk. We hypothesized and found that the risk information environment and risk literacy (i.e., competencies to understand and use risk information) interact to influence their risk perception and risk talk. In particular, risk literacy tends to stabilize people's risk perceptions and their risk communications. Nevertheless, there were some subtle differences between risk perception and communication, suggesting the importance of further examination of interpersonal risk communication and its role in the societal responses to risk events.
Keywords:Interpersonal communication  risk communication  risk literacy  risk perception
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