Regionalization vs. globalization in advertising research: Insights from five decades of academic study

This paper is a response to calls for more research into the regional–as opposed to global–level of international business operations (Rugman and Verbeke, 2004). Focusing on a key issue in international management, the standardization decision, this paper presents a systematic review of top journal articles published over the last five decades on the subject of advertising standardization at the regional level. The results of this review demonstrate that in the last decade studies have frequently taken a regional rather than international focus of analysis, suggesting a shift in research in line with regionalization theory. However, this study also shows that research on regional standardization has lacked consistency in relation to how the phenomenon should be defined and measured. We present a conceptualization of measurement approaches to international advertising standardization, propose a typology of approaches and discuss their implications for knowledge advancement in the area.     

Learning by exporting: A system-based review and research agenda

Over the past four decades, flourishing empirical research has attempted to establish the mechanisms and conditions underpinning improvements in exporters’ innovation and productivity via the learning-by-exporting (LBE) effect, and the domain has gained legitimacy and empirical credibility. However, the literature's findings are largely fragmented and require systematic review and analysis to draw definitive conclusions on the factors that influence the subsequent realization of learning from exporting. To fill this void, we critically examine the extant LBE research for the period 1984–2021. We systematically review 167 articles to develop a system-based taxonomy and conceptual model of LBE, which comprises five major components: system outputs (productivity and innovation), inputs (e.g., institutional factors and resources), firm-level capabilities (e.g., absorptive capacity and innovation persistence), managerial characteristics (e.g., entrepreneurship skills) and internationalization strategies. In doing so, we uncover paradoxical tensions within the system brought about by the conflicting roles of some components of the LBE system, such as firm-, industry- and country-level technological capabilities. Our review also reveals research gaps that open relevant opportunities for further research and conclusions that hold novel implications for managers and policymakers.     

Market orientation research: a qualitative synthesis and future research agenda

The prominence of market orientation as a core organizational concept, as well as recent discussions about its contributions and shortcomings, suggest that it is time to assess the large and expanding body of research surrounding the construct. Our research takes a systematic qualitative approach to assessing extant research on market orientation, identifying problems, patterns, and paradoxes in the literature. Specifically, we provide an integration of the burgeoning empirical research on market orientation, based on a thorough synthesis of articles published over more than 25 years of inquiry. Bringing together the different strands of inquiry that have guided knowledge accumulation on market orientation, we are able to identify major theoretical gaps and omissions in the literature. We also find that while market orientation research has made considerable strides over the years, much work still needs to be done as voids remain that need to be addressed in future investigations.

     

Forty years of European Management Journal: A bibliometric overview

The European Management Journal (EMJ) is a renowned peer-reviewed journal of international reputation in the fields of business and management research since 1982. EMJ publishes original and high-quality conceptual, empirical, and review research papers that contribute to the advancement of the body of knowledge and its application in the field. Until the time of this overview, 2164 papers (including 2004 articles, 96 editorials, 28 conference papers, 27 notes, and 3 short surveys) have been published in the journal between 1982 and 2020. We analyzed all these articles using bibliometric techniques to examine the impact of the journal’s publications, most productive and influential authors, and their contributions in the field of business and management research. Co-authorship among the top authors, co-occurrences of the topics, co-citations of the journals, bibliographic coupling of the authors, affiliating institutes, and countries were analyzed by applying network analysis techniques using VOSviewer software. The advancement of research in the field of management during the last decade is also critically discussed in order to understand recent developments in the field of business and management research.     

Managing the external financing constraints of social enterprises: A systematic review of a diversified research landscape

Social enterprises, located between non-profit organisations and for-profit firms, often struggle to acquire external funding. An increasing amount of research on the external financing of social enterprises stems from a fragmented body of the literature anchored in a variety of subject areas (e.g. entrepreneurship, public sector management, general management and strategy). We systematically review 204 academic articles published between 1998 and 2021 to bridge the knowledge gaps in these subject areas by: (1) mapping the field of the external financing of social enterprises at the individual, organisational and institutional levels; (2) synthesising the findings to develop an overarching framework; and (3) discussing theoretically sound future research avenues. We find that research at the individual level focuses primarily on investors’ perspective of the ideal characteristics of a social entrepreneur. Research at the organisational level often addresses the dual logics of social enterprises and their impact on the successful financing of these businesses and the role of investor–investee collaboration. Research at the institutional level can be clustered into cultural, economic, political and legal factors. Overall, we stress the need for research that adopts an overarching view by considering all three levels of analysis simultaneously and using organisational and economic theories.     

Pluralism in Project Management: Navigating the Crossroads of Specialization and Fragmentation

Project management is a rapidly expanding subfield of management and organization studies. This paper seeks to make sense of this development and the current state of project management research. It reviews the literature published over the last five decades in 30 leading management and organization journals. In total, 305 articles were included in the data set. The paper proposes a categorization of the published articles into seven ‘schools of thought’: Optimization School, Factor School, Contingency School, Behaviour School, Governance School, Relationship School and Decision School. The schools vary in terms of their main focus and use of the project concept, major research questions, methodological approaches and type of theorizing. It is suggested that a better awareness on how to make use of the schools and the identified perspectives would stimulate cross‐fertilization, unification and thus enhance a pluralistic understanding of projects and project management at the same time as it would prepare research to frame more accurately the problems of contemporary projects. In that respect, the paper offers ideas on how to navigate at the crossroads between specialization and fragmentation, between the search for novel topics and improvements of existing knowledge.     

中国组织学习和学习型组织研究与实践的现状和发展方向

基于对中国期刊全文数据库2000年以来所发文章的搜索结果,首先,对在组织学习和学习型组织相关问题上发表的期刊论文进行了详细的统计分析,对主要研究成果进行了总结归纳.统计分析了论文的刊出时间和地区分布、研究方法、研究主题、基金资助等情况,并从组织、团队、个体多个层面深入分析了研究现状,同时提出了未来研究的发展方向.然后,基于文献上全国企业调查的结果,论述了我国企业组织学习和学习型组织实践方面的现状和发展方向.最后,指出研究领域和实践领域只有不断相互交流和共同进化,才会更好地推动我国组织学习和学习型组织领域研究与实践的持续健康发展.     

A 25-year perspective on levels of analysis in leadership research

The purpose of this article is to present a comprehensive 25-year review of the incorporation of levels of analysis into conceptual and empirical leadership research published within Leadership Quarterly throughout its history. We assessed the population of Leadership Quarterly's research (790 research articles) on four key levels of analysis-based issues: (1) explicit statement of the focal level(s) of analysis; (2) appropriate measurement given level of constructs; (3) use of a multi-level data analysis technique; and, (4) alignment of theory and data. Prior reviews regarding levels of analysis incorporation into leadership research have been limited to major research domains. Results revealed that while both conceptual and empirical articles only explicitly state the focal level of analysis in approximately one-third of the articles, appropriate levels-based measurement and alignment between theory and data are relatively strong areas of achievement for the articles within Leadership Quarterly. Multi-level data analysis techniques are used in less than one-fifth of all articles. Although there is room for improvement, there is evidence that Leadership Quarterly is a premier outlet for levels-based leadership research. Given the increasing complexity of organizational science with regard to groups, teams and collectives, Leadership Quarterly has an opportunity to model for organizational research on how to build and test complicated multi-level theories and models.     

The Internationalization of Chinese Firms: A Critical Review and Future Research*

The important phenomenon that the internationalization of Chinese firms (ICF) represents has attracted increasing interest from scholars from multiple fields over the past 20 years (1991–2010). Although this proliferation of research has the potential to significantly improve understanding of Chinese multinational enterprises (MNEs), the necessary step of consolidating and integrating extant knowledge is absent. This paper reviews the scholarship on the ICF and offers insights into the specific areas in critical need of further development. By focusing on articles published in major scholarly journals during the period 1991–2010, the authors develop a coherent framework to organize and review conceptual and empirical findings from disciplines as far ranging as management, international business, cross‐culture and area studies. Within the reviewed literature, three primary streams of enquiry are identified which focus on the antecedents, processes and outcomes of the ICF. Achievements within each of the three research streams are carefully reviewed using content analysis, whereby a number of important issues are identified which have remained consistently untouched, and recommendations are provided for future research, aimed at developing a more integrated research agenda on the ICF for management and international business scholars.     

基于文献计量的大数据管理决策研究热点分析

传统的模型驱动的决策范式正在演变成大数据驱动的决策新范式,国家自然科学基金委员会于2015年启动了“大数据驱动的管理与决策研究”重大研究计划,以推动我国管理学领域大数据的基础研究.本文以重大研究计划资助的14个项目的文本信息,及2012年~2019年在51种管理类重要国际期刊上发表的近6000篇论文为基础,利用文本挖掘与文献计量方法,从词粒度和主题粒度展开比较分析,并对部分以大数据作为关键词的文献按研究方向进行分类分析.对比分析结果清晰地呈现出大数据驱动的研究在管理学领域的研究态势和创新脉络;剖析国内学者与国际领域主流关注的焦点与异同;揭示出大数据驱动的管理与决策方向上研究热点及其演化趋势,以及未来值得深入研究的一些科学问题.     

Does Outsourcing Really Improve Firm Performance? Empirical Evidence and Research Agenda

The phenomenon of outsourcing has spawned a rich body of scholarly work in the last two decades. Yet, the answer to one important question has remained elusive: Does outsourcing really improve firm performance? Addressing this question is important as firms across nations continue to embark on the practice of outsourcing to save operating costs and remain competitive. Scholars, practitioners and policy‐makers need to understand whether and how outsourcing benefits the firm. However, no comprehensive review of empirical evidence has been published so far that can address this question. This study reviews 57 empirical research articles that investigated the outsourcing–firm performance relationship in 47 peer‐reviewed scholarly journals over a 20‐year time‐span (1996–2015). The articles differ widely in research scope, context, level of analysis, data source, time‐span, industry sector, extent of outsourcing and measure of performance. The findings suggest that outsourcing can produce positive, negative, mixed, moderated or no significant impact on the firm. This study also provides useful directions for future research on outsourcing and firm performance.     

The determinants of export performance: A review of the research in the literature between 1998 and 2005

Considerable attention has been paid to the determinants of export performance. However, despite this research effort in identifying and examining the influence of such determinants, the literature is characterized by fragmentation and diversity, hindering theory development and practical advancement in the field. This paper attempts to review and synthesize the knowledge on the subject. As a result, this study reviews and evaluates 52 articles published between 1998 and 2005 to assess the determinants of export performance. The assessment reveals that: (a) more studies have been conducted outside the USA; (b) the majority of the studies focus on manufacturing firms, with relatively few studies examining the service sector; (c) the majority of the export studies continue to focus on small to medium‐sized firms; (d) there is a continuous increase in the sample size; (e) despite the problems that may arise from the use of single informants, it seems that none of the studies reviewed here collected data from more than one informant in the firm; (f) an increasing number of studies have been using the export venture as the unit of analysis; (g) the level of statistical sophistication has improved; (h) the use of control and moderating variables in export performance studies has increased; (i) more studies have started to include the external environment in their models, including domestic market characteristics; and (j) market orientation as a key determinant of export performance emerges in this review. Finally, conclusions are drawn, along with some suggestions for further research.     

Emerging themes in distance learning research and practice: some food for thought

With the rapid spread of distance learning as a medium for delivering instruction, the practice of distance learning has outpaced research. This paper describes major themes identified in a review of selected research papers published in the past five years. Themes include the following: definitions of distance learning and why it should be studied; identification of the major learning theories on which research is based; how collaboration can be achieved via distance learning; the role that learner characteristics play in the success of distance learning systems, and issues related to measuring the effectiveness of distance learning. The authors conclude that more research is needed to identify critical success factors for distance learning.     

Evolution of Quality: First Fifty Issues of Production and Operations Management

Many contributions have been made to the field of quality since the inaugural issue of Production and Operations Management in 1992. The first issue called for more research and teaching on TQM, which resulted in two special issues dedicated to TQM. Many other articles related to quality have also been published in the first fifty issues of the journal on topics ranging from technical methods to the Baldrige Award and ISO 9000. As we review these articles, we assess their contribution and the progression of the field of quality. Although past research has advanced our understanding of quality, there still exists many research opportunities in developing more theory, using additional research methodologies, and studying emerging topics in this field.     

Struktur und Entwicklung der Rechnungslegungsforschung in deutschen wissenschaftlichen Zeitschriften

Against the dynamic background of the convergence of German financial accounting standards to its international counterparts as well as an increasingly internationally oriented accounting research, the authors of this article seek to present a contribution to improve our understanding of the structure and development of German financial accounting research. To this end, they analyse the co-citation patterns of 681 research articles on financial accounting topics published between 1970 and 2007 in four leading German academic journals. The study’s findings show that while the structure of German financial accounting research has experienced profound change over time it is still different from that in international accounting research.     

Time,Space, Confucianism and Careers: A Contextualized Review of Careers Research in China – Current Knowledge and Future Research Agenda

Career studies attract significant attention, but most of the theories and concepts were developed and tested in Western contexts. Based on a systematic review and analysis of 95 articles published in the field of careers that focus on China in the period between 1991 and 2017, this paper identifies emerging trends and outlines a profile of the current development of careers research in the Chinese context. Using a time and space analytical framework, the review evaluates the theoretical and empirical career lenses embedded in the unique Chinese cultural, institutional and organizational contexts and confirms that research on Chinese careers is significantly underdeveloped. Through a theoretical lens of Confucianism, we propose a need to consider context‐specific factors, in particular time and space, when conducting Chinese careers research, and present implications for future research on careers in China.     

Foreign Location Choice: Review and Extensions

International Business (IB) research on foreign‐location choice has experienced a revival in recent years, yet a comprehensive review has been sorely lacking. The purpose of this review is to synthesize the findings of recently published articles on the topic of foreign‐location choice and offer fruitful directions for future research. This review consists of three sections: first, the authors provide a historical overview of this research stream by tracing its origins and analyzing the general trend that has shaped research on foreign‐location choice. Next, the authors conduct a review of 137 recent articles published in leading IB and business/management journals. These articles are categorized according to common topics, and the main findings of each category are synthesized in order to bring some cohesion to this fragmented field. Lastly, the authors identify issues that remain under‐researched or require re‐thinking some taken‐for‐granted assumptions. Through this effort, they are able to connect the past, present and future of research on foreign‐location choice and to shed some new light on the IB literature.