Microblogging reactions to celebrity endorsement: effects of parasocial relationship and source factors

Companies have begun to utilize celebrity microbloggers to promote their brands and products because the microblog has become an influential social media channel in people’s daily lives. This study explores the predictors of followers’ microblogging reactions to celebrity endorsement on microblogs, including the acceptance of posting celebrity endorsements as well as the intentions to retweet and continue following the celebrity microblogger. The results of an online survey (N?=?862) indicated that parasocial relationships (PSR) and celebrity–product congruence were salient antecedents of the followers’ microblogging reactions to celebrity endorsements, while the celebrity microblogger’s attractiveness and credibility had no significant impact on the followers’ reactions to celebrity endorsement. The followers’ acceptance of posting celebrity endorsements on microblogs served as a mediator between the PSR and the followers’ intentions to retweet the endorsement messages and to continue following the celebrity microblogger. A conceptual model is developed to demonstrate the influential process of celebrity endorsements in the microblog context.     

The Social Fabric and Innovation Diffusion: Symbolic Adoption of Food Irradiation*

Abstract This study used a longitudinal, panel design to examine the effects of negative information acquisition, compliance with opinion leader endorsements, and social demographic characteristics on consumers' symbolic adoption of food irradiation. Data collection coincided with the first market test of irradiated food conducted by a commercial firm, which took place in Minneapolis, Minnesota, in 2000. Approximately half the subjects (N = 116) received a packet containing information from proponents and opponents of food irradiation. The remaining subjects (N = 107) were provided with no information about the technology. The results indicated that, initially, negative information acquisition, even when accompanied by positive endorsements from opinion leaders, decreased symbolic adoption. Over time, however, this negative effect was mitigated by compliance with endorsements from opinion leaders. The results suggest that confidence in social institutions might be a determinant as well as an outcome of adoption decisions. Implications are suggested for risk communication strategies regarding controversial agricultural technologies.     

SENSE AND SURPRISE IN COMPETITIVE TRADE THEORY2010 WEAI PRESIDENTIAL ADDRESS

Economic models are often judged by the reality of their assumptions or their success at predicting realistic outcomes. In this paper I suggest a different criterion for judging models in international trade theory in competitive settings: (i) Does the model conform to common sense in leading to results that even suggest the model is not necessary, and yet (ii) Can the same model be used as a tool to reveal in simple terms why certain outcomes that may appear surprising (often labeled a paradox in trade theory) nonetheless are correct. Many trade theory paradoxes appear as the result of income effects in simple general equilibrium models. Here attention centers instead on two of the familiar production models: the specific factors model and the Heckscher‐Ohlin model, either separately or when combined. It is shown that very basic properties of production underlie many of the surprising results in competitive trade theory. (JEL F11, D50)     

PARTY AFFILIATION AND PUBLIC SPENDING: EVIDENCE FROM U.S. GOVERNORS

This paper investigates whether the party affiliation of governors (Democrat or Republican) has an impact on the allocation of state expenditures. Exploiting gubernatorial election results from 1960 to 2012 and a Regression Discontinuity Design (RDD), we find that Democratic governors allocate a larger share of their budget to health/hospitals and education sectors. We find no significant impact of the political party of governors on total spending, only on the allocation of funds. The results are robust to a wide range of controls and model specifications. (JEL D72, H75, H72)     

“I bled like you,brother, although I was a thousand miles away”: postwar Yiddish sources on the experiences of Polish Jews in Soviet exile during World War II

ABSTRACT

An estimated 230,000 Polish Jews escaped Nazi persecution during World War II by flight or deportation to the interior of the Soviet Union. This article examines early postwar Yiddish and Polish sources on their survival in Soviet exile such as poems, newspaper articles, and witness testimonies. Two sets of sources are analyzed in-depth, testimonies written by young people in Jewish Displaced Persons (DP) camps in occupied Germany and Yiddish poetry from Poland and the DP camps. The author argues that many former exiles were eager to write down their experiences. In doing so, they were aware of the complex nature of deportation and flight that characterized the experiences of Polish Jews in the Soviet Union. In their testimonies many young witnesses express their understanding that they too were “marked by the khurbn.” Whereas Yiddish poetry from the same period helps us understand how writers dealt with their own story of wartime survival outside the realm of German persecution. In their poetry they seek meaning in their own suffering and express their desire to establish a dialogue with other survivors.     

American Ebola Story: frames in U.S. National Newspapers

The 2014 Ebola epidemic saw the first symptomatic and fatal cases of Ebola in the United States. Concurrently, news coverage in U.S. media about Ebola increased. Research has shown that media’s framing of events influences public perception and understanding. To address framing of the Ebola epidemic in the U.S. media, researchers conducted a content analysis of newspaper articles reporting on the Ebola epidemic during the U.S. contact tracing period from September 30 to December 2, 2014 (n = 718). The top three circulating U.S. national newspapers were used in the analysis. The results show that the human interest, conflict, and action frames had the highest presence across newspaper articles, whereas the presence of attribution of responsibility, morality, and economic frames was lower. This study furthers knowledge of U.S. news media framing and coverage of new public health emergencies, and how newspapers may drive audience understanding and perception of the 2014 Ebola epidemic. This study also discusses implications of the findings and suggests directions for future research.     

Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates

ABSTRACT

This national online survey (N = 493) examined the political organization-public relationship (POPR) that voters perceived with their own political party and their opposing political party, as well as voters’ assessment of the credibility of candidates running for president during the primary season of the 2016 election. Results indicated that although credibility assessment of one’s own party’s candidate was much as expected, POPR with the Democratic Party was generally stronger than that with the Republican Party. Data showed no evidence that a poor POPR with one’s own party would drive voters to support interloper candidates. We conclude by reflecting on the importance of POPR with the opposing party and what weak relationships may mean for parties in the long term.     

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.     

Development and Validation of the Endorsement of the Hookup Culture Index

Although researchers have examined the predictors and outcomes of the behavioral aspect of “hooking up,” typically defined as casual, commitment-free sexual encounters, research has not yet examined the extent to which young people endorse the culture associated with hooking up. Based on the argument that there is a set of understood rules and assumptions associated with hooking up, this article describes the development of an instrument to measure college students' endorsement of the hookup culture. Results from two studies found that five factors represent endorsement of the hookup culture: (a) a belief that hooking up is harmless and best without emotional commitment, (b) a belief that hooking up is fun, (c) a belief that hooking up will enhance one's status in one's peer group, (d) a belief that hooking up allows one to assert control over one's sexuality, and (e) a belief that hooking up is a reflection of one's sexual freedom. The index also had acceptable internal reliability, and performed well on the tests of construct validity. Taken together, the results suggest that the Endorsement of the Hookup Culture Index is suitable for use by researchers interested in the social phenomenon of hooking up.     

Media Discussion on the Naturalization Policy for Syrians in Turkey

This study focuses on the public opinion on the naturalization policy for Syrians in Turkey. It analyses news media coverage in the religious, far‐right newspaper (Yeni Akit), a centre‐right newspaper (Hürriyet), a social democrat newspaper (Cumhuriyet), and a socialist‐left news portal (Solportal). The research question is: What are the metaphors, arguments, and omissions produced by media of different ideologies about the possible citizenship of Syrians in Turkey? The results show that metaphors and arguments differ according to ideological stance, suggesting that the current political polarization in Turkey affects the public's acceptance of Syrians and challenges Turkey's established migration policy. Each ideological stance accepts Syrians on a selective basis, implying that universal naturalization of Syrians is not welcome; instead, there seems to be consensus favouring naturalization according to socio‐economic criteria. These results indicate a need for a change in migration policy, especially concerning disadvantaged Syrians.     

Dangerous Issues and Public Identities: The Negotiation of Controversy in Two Movement Organizations*

Social movement organizations frame not only their target issues, but their own organizational identities. In doing so, they are sometimes forced to make difficult decisions that pit principle against considerations of image. This article compares and contrasts episodes from two different movements: (1) Amnesty International's (AIUSA) expansion of its human rights agenda to include death penalty abolitionism and (2) the American Civil Liberties Union's (ACLU) endorsement of drug legalization. Based upon documentary and interview data, I demonstrate that Amnesty's decision to work toward the abolition of capital punishment provoked intense internal debate based upon the prevalence within AIUSA at that time of a narrow conception of human rights, concern about the effect of anti‐death penalty projects on the group's priorities, and the fear that the carefully crafted image the organization had built would be damaged by anti‐death penalty work. The ACLU's endorsement of drug legalization provoked some of the same concerns, but issues of public identity management were far less evident. Instead, internal debates focused on the proper breadth of the organization's anti‐prohibitionism. I suggest that the differences between the two cases may be understood in terms of contrasting organizational cultures, framing vocabularies, and membership profiles.     

Justice as social representation: diffusion and differential positioning / La justicia como representación social: difusión y posicionamientos diferenciales

The aim of this paper is to analyse the relationship between the diffusion process of social representations of justice by the press and their appropriation by readers. Two simultaneous cross-sectional studies were carried out. Study 1 analysed the meaning and the frequency of the word justice in the most important newspaper in Buenos Aires. The results indicate that the representation of justice has a retributive and institutional meaning. Study 2 investigated university students’ social representations of justice (N = 404) through a word association technique. The results showed that the central core of social representation has a retributive and institutional meaning, similar to the representations diffused by the most important newspaper. Nevertheless, significant differences were found with regard to the value attached to justice depending on the newspaper that the participants claimed to read. We can conclude that there is a mutual constitutive circular movement between the social representation of justice diffused by the newspapers and university students’ social representations. Moreover, the differences identified in the way justice was evaluated in the peripheral elements might express the existence of different positionings related to a hegemonic social representation.     

Friday on My Mind: The Relation of Partying With Antisocial Behavior of Early Adolescents. The TRAILS Study

The relation between partying and antisocial behavior was investigated using a sample of Dutch early adolescents (T2: N=1,076; M age=13.52). Antisocial behavior was divided into rule‐breaking and aggressive behavior. Using a goal‐framing approach, it was argued that the relation of partying to antisocial behavior depends on the way the need to belong is realized. Girls, in early adolescence often physically more mature than boys, are likely to seek older and, thus, often more antisocial boys for partying. Unpopular adolescents are likely to be among themselves when partying, and their feeling of exclusion is likely to lead to antisocial behavior. The findings show that girls who party are indeed at a greater risk of engaging in antisocial behavior, as are unpopular girls and boys.     

Departies: conceptualizing extended youth parties

Every year, millions of young people travel away from home to party for days or weeks on end in permissive environments, such as music festivals, dance parties, and nightlife resorts. The studies that have been conducted on these extended youth parties have focused primarily on specific risk-taking behaviors, such as drug use and violence. Here, we scrutinize the research on extended youth parties to identify general changes that young people undergo at these events. We call these celebrations departies, because they center on the organization and facilitation of momentary departures from the participants’ everyday life. Participants depart (1) spatially, by traveling to locations that are constructed as sites of opportunity and excess; (2) temporally, by partying for several days in a row and focusing on immediate gratifications; (3) morally, by engaging in activities that are widely deemed immoral; (4) stylistically, by altering their stylistic expressions through dress, demeanor, and consumption; and (5) experientially, because the parties generate mood and mind alterations. These are overlapping and intertwined elements, the combination of which amounts to a distinct type of youth party. Departies constitute exceptional events in the lives of many young people, and ought to be studied from a comparative perspective.     

A theory of income taxation where politicians focus upon core and swing voters

We construct an equilibrium model of party competition, in which parties are especially concerned with their core and swing voters, concerns which political scientists have focused upon in their attempts to understand party behavior in general elections. Parties compete on an inifinite-dimensional space of possible income-tax policies. A policy is a function that maps pre-fisc income into post-fisc income. Only a fraction of each voter type will vote for each party, perhaps because of issues not modeled here or voter misperceptions of policies. Each party??s policy makers comprise two factions, one concerned with maximizing the welfare of its constituency, or its core, and the other with winning over swing voters. An equilibrium is a pair of parties (endogenously determined), and a pair of policies, one for each party, in which no deviation to another policy will be assented to both its core and swing factions. We characterize the equilibria: they have the property that both parties propose identical treatment of a possibly large interval of middle-income voters, while the ??left?? party gives more to the poor and the ??right?? party more to the rich. An empirical section uses the data of Piketty and Saez on taxation in the US to assess the model??s predictions. We argue that the model is roughly confirmed.     

Culture,Son Preference,and Beliefs About Masculinity

We examined whether endorsing hyper‐masculine attitudes positively related to the psychological well‐being of adolescent boys (N=233) in an extreme son preference community, in Tamilnadu, India. A survey with masculinity and measures of psychological well‐being was administered. We predicted that endorsement of masculinity would positively relate to personal strength, academic achievement, and positive psychological outcomes. Using regression analyses, we found that greater endorsement of masculinity predicted lower self‐reported depression (b=?.48, p<.001), lower internalized shame (b=?.48, p<.001), higher academic performance (b=.15, p<.05), and higher personal strength (b=.43, p<.001). We discuss the relevance of our findings for developing interventions to combat extreme female neglect.     

Behavioral and Physiological Components of Communication Training: Does the Topic Affect Outcome?

This study experimentally examined the Speaker‐Listener technique when couples (N= 30) were instructed to either discuss an issue within or outside their marriage, on marital satisfaction, and communication behaviors. This study examined the J. M. Gottman, J. Coan, S. Carrere, and C. Swanson (1998) hypothesis that the Speaker‐Listener technique may lead to improved marital satisfaction when the couple is discussing a third party issue, but discussing an issue about each other may weaken the marital relationship. Behavioral and physiological data during marital interactions were sequentially analyzed. Results suggested that the Speaker‐Listener technique reduced negativity but did not increase positivity in marital interactions. There were significant differences in positive reciprocity across the 2 experimental groups, but no differences in negativity. Additionally, adherence to the Speaker‐Listener technique was poor, which has implications for both research and theory. Possible interpretations and areas for further investigation are suggested.     

‘It’s so scary how common this is now:’ frames in media coverage of the opioid epidemic by Ohio newspapers and themes in Facebook user reactions

ABSTRACT

Deaths from opioid overdose in the US have increased five-fold since 1999. Ohio ranks second among states in drug overdose deaths, with more than 39 deaths for every 100,000 people. In light of this, opioid addiction and related issues have garnered substantial media attention. However, few studies have examined the content and framing of opioid-related media coverage or explored ways that audiences react to coverage of the crisis within their communities. This study attempts to fill this gap through an analysis of opioid-related posts and comments on the public-facing Facebook pages of 42 Ohio newspapers between 2013 and 2017 (N?=?397). Content analysis was used to identify frames in posted newspaper content and themes in comments. Four frames were identified in posted stories: (1) Awareness of the Opioid Epidemic and Affected Populations (34.0% of all posted content; n?=?135); (2) Programs, Policies, and Interventions (29.5%; n?=?117); (3) Crime, Punishment, Legal Cases, and Law Enforcement (28.2%; n?=?112); and (4) Narratives of Addiction and the Long Road to Recovery (8.3%; n?=?33). Analyses of Facebook user comments on posted newspaper content revealed five themes: Emotion and Support, Choice and Responsibility, Disease and Treatment, Worthiness, and Attention and Action. Findings indicate both the intensive and diverse efforts of newspapers to cover the epidemic as well as the varied reactions of community members to opioid use and addiction.     

CAN'T BUY ME LOVE? A FIELD EXPERIMENT EXPLORING THE TRADE‐OFF BETWEEN INCOME AND CASTE‐STATUS IN AN INDIAN MATRIMONIAL MARKET

A large body of literature depicts that status‐based discrimination is pervasive, but is silent on how economic incentive interacts with such discrimination. This study addresses this question by designing a field experiment in a reputable arranged marriage market that is prone to strong caste‐status‐based discrimination. We place newspaper advertisements of potential grooms by systematically varying their caste and income and focus on responses of higher‐caste females to lower‐caste males. The substantive finding is that despite the evidence of discrimination, discriminatory behavior of higher‐status females decreases with an increase in the advertised monthly income of lower‐status males. (JEL C93, J12, J15)     

Male Role Endorsement Explains Negative Attitudes Toward Lesbians and Gay Men Among Students in Mexico More Than in Germany

Anti-gay attitudes vary across cultures because the larger social context plays a role in attitude formation. Psychological correlates of these attitudes have been investigated in the United States and Europe. Endorsement of traditional gender roles has emerged from that research as a central correlate, next to religiosity and personal contact with lesbians/gay men. In a cross-sectional study, we tested whether these correlates are relevant in Mexico, characterized as an androcentric culture in which both gender-role traditionalism and religiosity are high, using a college-age student sample (N = 63). Because we relied on self-reports, the motivation to appear nonprejudiced was also assessed. We found typical gender differences in attitudes toward gay men. In bivariate tests, anti-gay attitudes were related to male role endorsement, contact with lesbians/gay men, and religiosity. In a multivariate analysis, variance in attitudes was explained by male role endorsement; personal contact or religiosity did not explain additional variance. In a German comparison sample (N = 112), male role endorsement played a smaller role. Variance in anti-gay attitudes in the German sample was also related to personal contact, religiosity, and the motivation to appear nonprejudiced. We discuss the centrality of (male) gender-role endorsement in cultures with high gender-role traditionalism.