论企业伦理责任在企业社会责任中的核心地位

企业社会责任受到国内外广泛关注已有时日,但企业社会责任定义尚未有共识;企业社会责任实践与企业社会责任观念提出初衷不尽一致的状况依然存在。究其原因,与企业社会责任的核心是什么这个问题一直没有得到应有的重视不无关系。由此,首先界定了企业伦理责任并回答了相关问题;其次,论证了为何企业伦理责任是企业社会责任的核心;最后,讨论了明确提出企业伦理责任及其在企业社会责任中的核心地位对未来研究和实践的重要意义。     

媒体治理与企业社会责任

以沪市上市公司为样本,基于利益相关者理论,在综合采用熵权法度量企业社会责任的指标权重与指数法测算企业社会责任的基础上,研究了媒体监督对企业社会责任的影响,并考察了政府干预与行业特征在影响媒体治理效应方面的作用.研究发现:①媒体监督对上市公司的社会责任有显著的正向影响,并且相较于一般性的报道,媒体的负面报道在其中起到的作用更为显著;②考虑到广告、声誉等经济动机,媒体监督对企业社会责任的影响在竞争性行业、环境高敏感性行业以及消费者高敏感性行业中表现得更加显著;③在地方政府干预程度较高的地区,媒体在督促企业履行社会责任方面的监督作用会弱于市场化程度高的地区.     

Corporate Social Responsibility als Integrationsherausforderung

The increasing debate on Corporate Social Responsibility (CSR) in science as well as in practice reflects the relevance of ethical questions for management. However, it is still unclear which responsibilities can be ascribed to corporations and how they can deal with such attributions on an operational level. The blurring and ambivalence in the discussion about CSR indicate a need for a theoretical clarification which is traced back to a not yet satisfactorily resolved integration of the constructs “profits” and “ethics”. The aim of the article is to provide a theoretical structure which is tailored to offer reliable focal points for a sophisticated handling of conflicts between profits and ethics.     

Corporate Social Responsibility: A Complementary Perspective of Community and Corporate Leaders

Research studies on Corporate Social Responsibility (CRS) often focus on revealing corporate leaders’ attitudes toward various issues of CSR. The position of the present paper is that to understand CSR, we must grasp the collaborative perspective of CSR, and discern the attitudes of community leaders as well as corporate leaders. To this end, the study compares attitudes of community leaders with those of corporate leaders in three localities in Israel. The study examines various issues of CSR, highlighting the benefits to both community and corporation of reciprocal relations. Results from t‐tests confirmed significant differences between the groups. Some important implications for CSR particularly in terms of collaboration between community and corporation are discussed.     

经济政策不确定性与企业社会责任北大核心CSSCI

本文以2010—2017年我国A股上市公司为样本,探讨了经济政策不确定性如何影响企业社会责任。实证结果显示,经济政策不确定性越高,企业履行社会责任的程度越高。经过内生性处理和稳健性检验后结论依然成立。这一关系在内部控制水平较低和盈余波动性较大的企业更加显著,在国有企业、有政治关联和政府干预程度较高地区的非国有企业更加显著。经济政策不确定性通过影响企业面临的系统性风险进而影响企业社会责任的履行程度。研究结论表明,面对外部经济政策不确定性时,一方面,企业可能会根据自身经营管理的风险,将社会责任履行作为应对风险的一种工具;另一方面,政府有动机引导企业积极履行社会责任,以在经济政策不确定性上升时更好实现政府目标。     

Managing Capital Market Reactions to Corporate Social Resposibility

Although overlooked to some degree by non-marketing disciplines, the discipline of marketing has contributed significantly to the body of knowledge on business strategy over the last two decades. This paper evaluates these contributions, examines how they complement dominant non-marketing theories of business strategy, and shows how marketing offers a generalized theory of competition that integrates the concepts of both marketing and non-marketing theories of business strategy.     

民营企业的社会责任、政治关联与债务融资——来自中国资本市场的经验证据

本文从民营企业社会责任战略性运用的角度,研究我国民营企业的政治关联、社会责任与债务融资之间的关系。对2008-2010年沪深两市A股民营上市公司的实证研究发现:我国民营企业中政治关联的确广泛存在,政治关联能给企业带来贷款、特别是长期贷款的融资便利,地方性政治关联与长期贷款的正向显著性比中央性政治关联更强;社会责任履行度越高越有助于民营企业获得贷款,并且企业社会责任的履行能够帮助企业建立政治联系。本研究为我国转轨经济时期民营企业寻求替代性机制来解决融资约束问题提供了实证证据。     

When and How to Pursue Corporate Social Responsibility with Core Competencies

We first establish that the pursuit of corporate social responsibility (CSR) can enhance the society's welfare when both market and government imperfections occur, and demonstrate this is likely in most locales across the world. Second, we show that CSR initiatives are most likely successful and sustainable when a firm accurately identifies the benefits and costs of potential CSR initiatives and implements them consistent with its core competencies. We provide three reasons for a firm to focus CSR initiatives on core competencies: to reap economies of scale and scope in building company‐wide knowledge and skills; to promote worker productivity that is integral to the firm; and to exploit the fixed costs associated with managing workers. Each reason provides a distinct way to minimize the costs and increase the gains from pursuing CSR initiatives and provides implications for implementing CSR initiatives.     

企业社会责任的价值创造机制研究

通过对587位企业家的有效调查问卷的实证分析,发现利益相关者响应在企业社区慈善责任对财务价值创造的影响中起到完全中介的作用;在企业内部(或外部)利益相关者责任对财务价值创造的影响,以及企业内部(或外部)利益相关者责任、企业社区慈善责任对非财务价值创造的影响中起到部分中介的作用。企业社会责任与企业财务价值创造的关系中利益相关者沟通不具有调节作用,在内部利益相关者责任、社区慈善责任与企业非财务价值创造的关系中起到调节的作用,而在外部利益相关者责任与企业非财务价值创造的关系中未起到调节的作用。     

Political Corporate Social Responsibility: Reviewing Theories and Setting New Agendas

There has been rising interest in political corporate social responsibility (political CSR), defined as activities where CSR has an intended or unintended political impact, or where intended or unintended political impacts on CSR exist. Based on a survey and content analysis of 146 peer‐reviewed academic articles from 18 journals over the 14‐year period 2000–2013, this paper systematically reviews the existing applications of general theories (such as legitimacy theory, the resource‐based view and Habermasian political theory) within the political CSR literature. The survey indicates that the political CSR field is dominated by institutional theory and stakeholder theory, but future theory development needs to go beyond these theories in order to address a number of critical gaps. This review specifically points to several avenues for future political CSR research with regard to the individual level of analysis, domain integration and political CSR in multinational enterprises. The paper ends with a call for a new theory‐informed and pluralist research agenda on political CSR to integrate different perspectives and re‐examine the role of the state.     

企业社会责任、媒体报道与股价崩盘风险

理论上企业披露社会责任信息既可能抑制股价崩盘风险,亦可能加剧股价崩盘风险;新闻媒体作为社会责任披露的重要载体在其中既可能弱化也可能强化这种影响,对这些问题的探讨是近年来公司金融领域研究的热点,但学者对当前的研究结果尚存在较多争论。鉴于此,本文首先在理论上导出社会责任披露对股价崩盘风险的双向作用机制,然后引入新闻媒体研究其可能的传导途径。基于我国A股市场所有上市公司2010-2018年面板数据的研究结果显示：上市公司通过披露企业社会责任指数能够显著降低股价崩盘风险;企业履行社会责任会显著增加媒体报道的数量,而媒体报道数量增加能够显著抑制股价崩盘风险,即媒体报道在企业社会责任影响股价崩盘风险的过程中起到中介作用;进一步的拓展研究发现：企业社会责任指数中的股东责任对股价崩盘风险影响最大,而供应商、客户和消费者权益、社会责任的影响不显著;与中性媒体报道相比,正面媒体报道和负面媒体报道的中介作用效果更强。     

企业社会责任与企业伦理关系分析

企业社会责任与企业伦理是何关系既是一个理论问题,也是一个现实问题。跳出仅仅从概念视角分析文献中实际采用的定义的局限,提出“3+2”的分析框架,即从三个视角(基本概念、学科领域和社会运动)、两个层面(现实层面和理论层面)分析企业社会责任和企业伦理的关系。分析表明:企业社会责任概念与企业伦理概念之间的关系,不同于企业社会责任领域与企业伦理领域之间的关系,也不同于企业社会责任运动与企业伦理运动之间的关系;同样是企业社会责任和企业伦理概念之间、领域之间和运动之间的关系,现实层面的关系和理论层面的关系也有差异;企业社会责任和企业伦理既非互不相干,亦非完全等同,也不是简单的一个包含另一个的关系,而是既有区别,又有联系的关系。     

企业领导者的社会责任取向、企业社会表现和组织绩效的关系研究

企业领导者的社会责任取向、企业社会表现和组织绩效存在一定关系。根据以往的研究,企业社会责任取向包括经济取向、法律取向、伦理取向和慈善取向4个维度。在研究中,把企业社会表现拟合为员工、消费者、股东、强制环保、自觉环保、社区和特殊群体7个因子,把组织绩效分为市场绩效、财务绩效和人力绩效3个因子。研究发现,在企业社会责任取向、企业社会表现和组织绩效3者的关系中,企业社会表现起着中介作用。此外,对国外学者设计的企业社会责任取向问卷进行了本土化,并首次将企业社会责任取向、企业社会表现和组织绩效纳入一个研究框架中。     

The Primary Importance of Corporate Social Responsibility and Ethicality in Corporate Reputation: An Empirical Study

We examine three assumptions commonly held in the corporate reputation literature: (1) reputation ratings of owners and investors are generally representative of all stakeholders; (2) stakeholders will generally provide a higher reputation rating to firms that emphasize corporate social responsibility versus firms that do not; and (3) profitability is the primary criterion of importance to all stakeholders when rating a firm's reputation. Using an exploratory in‐class exercise, our findings suggest that: (1) there are significant differences among stakeholder groups in their reputation ratings; (2) firms that emphasize corporate social responsibility are not rated more highly across all stakeholder groups; and (3) for all stakeholder groups, the ethicality criterion explained more of the variance in firms' reputation ratings than the profitability criterion.     

基于消费者视角的企业社会责任归因

基于归于理论,探讨消费者对企业社会责任行为归因对消费者响应的影响.通过对企业社会责任事件的实证调查,结果表明:企业社会责任行为的利他归因会正向影响消费者的企业态度和产品感知质量,而利己归因会负向影响企业态度和产品感知质量,并且企业社会责任行为归因经由企业态度、产品感知质量的中介,影响产品态度和购买意愿.研究结论有助于企业管理者正确开展企业社会责任活动,降低利己归因的负面影响.     

基于社会网络视角的企业社会责任行为相似性研究

本文利用国泰安数据库和锐思数据库中2010年-2012年的我国上市公司管理层数据、公司财务数据,以及润灵环球责任评级2010年-2012年我国A股上市公司的企业社会责任评级数据,从社会网络的角度出发,探索我国上市公司社会责任履行行为的相似性。研究结果发现,公司之间存在的社会网络会造成企业社会责任履行行为具有一定的相似性。当企业越是处于核心地位,越是容易传播信息,控制能力越强的时候,该公司同与之相关联的公司在社会责任履行行为方面越是具有相似性。这一结论为改善我国企业社会责任履行现状提供了一个全新的思考方向。