Wall Street Scandals: The Myth of Individual Greed1

There is rarely an introductory text in sociology that does not begin with C. Wright Mills’s (1967) distinction between personal troubles and structural or public issues. To lack sociological imagination is to confuse between these two levels of analysis in trying to explain public issues in terms of personal troubles, or history in terms of the individual’s biography. “Troubles occur within the character of the individual and within the range of his immediate relations with others; Issues have to do with matters that transcend these local environments of the individual and the range of his inner life” ( Mills, 1967:8 ). Issues are generated in response to the dynamics of the social system and unfold within the larger structural and historical contexts where the character of the individual takes shape. Yet, the most popular explanation of the contemporary financial crisis with its disastrous social and economic consequences is personal greed. It is the greedy investment bankers, corrupt politicians, and unscrupulous lobbyists who are to take the brunt of the current economic meltdown in the United States. A few bad apples on Wall Street have created havoc on Main Street. Here, one may argue that greed that—if not kept in check—which seems to afflict almost everyone, transcending social class and status boundaries, may be a public issue—a structural problem—rather than a problem within the character of the individual. Not to be greedy within the contemporary social and economic system may be considered pathological, an instance of personal trouble.     

Challenging accounts: Public relations and a tale of two revolutions

This article provides a brief account of public relations, and of those who use its practices, in the Zionist revolution that led to the formation of the state of Israel. In relating that narrative to aspects of the American Revolution, it explores similarities and differences with a threefold aim: (1) to describe the distinctiveness of Israeli public relations development, informed by, but not determined by, U.S. accounts; (2) to clarify how different national origins continue to impact on the contemporary profession; and (3) to encourage others to put forward their accounts of their specific histories, and their specific historical actors. In Kuhn's [Kuhn, T. S. (1962). The structure of scientific revolutions. Chicago: University of Chicago Press] classic account of paradigm revolutions in science, the impetus frequently comes from activities on the margins that conflict with core assumptions. The article's specific account of the formation of Israel, and its intertwining with public relations, adds to the recent growing movement to construct accounts of other national public relations histories. In contributing to this movement, it also points to how the American experience can be reconfigured as part, albeit a massive part, of a profession that is developing differently in different parts of the world.     

Organizational listening: Addressing a major gap in public relations theory and practice

An extensive body of literature theorizes public relations as two-way communication, dialogue, and relationships between organizations and their publics. Although there are alternative views, including public relations as advocacy, most theories emphasize dialogue, co-orientation, and relationships incorporating satisfaction, trust, and control mutuality—even to the extent of symmetry. Critical perspectives propose a sociocultural turn that further emphasizes stakeholders’ and societal interests. This analysis draws on a three-country study that reveals a major theory-practice gap and proposes a significant expansion of public relations theory in relation to listening to realize normative notions of public relations and give effect to claims of dialogue and engagement.     

Public relations and historical sociology: Historiography as reflexive critique

The essay focuses on thinking about thinking about PR history. The space between history and sociology encompasses theoretical and conceptual frames and can be drawn upon to consider PR in time, across times and between times. It reflects upon the purposes and practices of historical sociology and foregrounds themes relevant to public relations, its histories and methodological approaches. The paper, which is methodological at the strategic rather than the technical level, argues that public relations historians can usefully engage with theoretical issues and problems delineated in historical sociology and historical theory. Evolutionary, functionalist and typological approaches and the cultural logics of historical periodization are discussed and contextualized.     

Corporate actors in Western European television news

News about corporations can be understood as an interdependent relationship among the public relations function, organizational logic and the logic of the media. This research addresses the visibility and role of corporate actors in Western European public television news. A quantitative content analysis was conducted of a representative sample of six primetime news programs (N = 139) in 2006. The results show that corporate actors do not appear very often in the news, that they are part of a civil-economic coalition and join the public debate about issues. Promotion of products, brands and organizations is hardly visible.     

Communitas/Corporatas Tensions in Organizational Rhetoric: Finding a Balance in Sports Public Relations

Sports public relations always serves two masters—both corporatas and communitas. In this article, a close textual analysis of the National Collegiate Athletic Association's (NCAA's) Stay in Bounds community relations program reveals that the NCAA is both a defender of amateur, communitas values, and a participant in professionalized, corporatas organizational rhetoric. This article offers a typology of the specific competing commitments of communitas and corporatas in sports rhetoric and argues that all sports rhetoric, from little league to big league, must negotiate with publics a balance between these extremes.     

From communist control to glasnost and back?: Media freedom and control in the former Soviet Union

The last decade has seen dramatic changes in Eastern Europe and the former Soviet Union: the end of the Cold War with the West; the loosening of the Soviet Union's hold on part of Germany; movements for independence by regions in the USSR; and the public rejection of Communism by Czechoslovakia, Hungary, and Poland, as well as by key leaders within the Soviet Union. Radical changes in political philosophy have been accompanied by transformations in mass media communication.These changes are inextricably linked to how public relations is practiced in these nations, many of which are attempting, to varying degrees, to adopt a democratic system of government. This article frames the role of public relations in a self-governing society; discusses three environmental factors that affect the practice of socially responsible public relations, reviews the historical media philosophy of Eastern Europe and the former Soviet Union; and examines examples of media practice that have occurred during the region's transformation and their implications for media freedom and independence, and for the practice of public relations.     

Managing intractability: Wrestling with wicked problems and seeing beyond consensus in public relations

Managing perceived intractable problems—seemingly irrevocable, difficult-to-solve, often values-driven conflicts—is a regular occurrence for public relations practitioners. Yet, understanding and managing such problems is often outside of the bounds of public relations theories aimed primarily at building consensus. This paper builds on existing conflict-centered literature by carving out a place for dissensus-oriented or agonistic public relations theories and practices. Through interviews with 41 public relations practitioners facing perceived intractable scenarios and the integration of dissensual and agonistic perspectives of Lyotard (1984), Rancière (2010), and others, the paper provides evidence of these approaches in everyday practice. Finally, it offers a framework for social issue engagement that orients agonistic and dissensus-minded professional practices alongside consensus approaches.     

Chinese Migration and Entangled Histories: Broadening the Contours of Migratory Historiography

This paper broadens the analytical contours of Chinese migration by employing the paradigm of histoire croisée. By comparing three connected episodes within the nineteenth and twentieth centuries: (1) British expansionism; (2) Kuomintang activities and British migratory legislation; and (3) the interconnection of the slump in China's silk industry, the anti‐marriage movement, and the intertwinement of historiographies of China and Singapore – the entangled histories approach offers analytic purchase for which Chinese migration can be scrutinised with attention paid to the interpellations of historical contingencies and economic relations. The paper therefore analyses broader sociocultural and political patterns that inflect migratory flows, and considers the significance of how migratory historiography bears upon social memory of Chinese female migrants.     

Who Do You Say That I Am? A History of How Religion Communicators Have Often Avoided “Public Relations”

ABSTRACT

This article argues that Religion Communicators Council members have historically avoided identification with public relations—especially practices associated with Edward Bernays. Council members appear to consider Bernays’ research-based approach evil and manipulative. Instead, religion communicators follow in Ivy Lee's footsteps. The one-time journalist promised to provide honest, accurate news about his clients, not advertising. Comments in council documents have shown that since 1929 members describe themselves more as technicians and in-house journalists who provide news about their organizations than as management-level public relations counsels. These comments reflect Lee's 1905 Declaration of Principles and a public-information approach to public relations.     

Parallels in propaganda? A comparative historical analysis of Islamic State and the Nazi Party

ABSTRACT

This article responds to calls for more comparative historical studies in public relations history across nations and cultures with a comparative analysis of the propaganda operations of Islamic State with the Nazi Party. This comparative historical approach aims to reduce the uncertainty associated with extremist terrorism and bring a historic-communicative perspective to an organization that politicians and commentators arguably overestimate in what has been described as the “epistemological crisis” of Western counterterrorism. This investigation attempts a methodological expansion of public relations historiography by applying the theoretical approach of historical institutionalism as basis for comparison between the two institutions alongside conventional content and artefact analysis. The project identifies ten parallels in propaganda and concludes that some of these commonalities – including a focus on engaging and recruiting young people, for example – can provide historically-derived guidance on counter terrorism responses in the communicative sphere.     

Who Controls Whom? History and Educational Technologies

Abstract

Considering the lack of research on the historisation of educational technologies, the current study attempts to fill this void. To do so, the following research question is posed: To what extent have educational technologies and local histories controlled one another? Data for this question came from a naturalistic enquiry into a university in the Saudi Arabian public sector. Having analysed documents, interviews, and observations by means of the grounded theory technique, two key themes emerged: local histories controlling educational technologies and educational technologies controlling local histories. The consideration of both themes brought forth a theoretical proposition — that there are political dynamics between educational technologies and micro histories, with one continuously directing and driving the other. The recommendation is therefore that policymakers, scholars, and commentators should be more cognisant of the political tensions between local histories and educational technologies.     

From Non-Believer to Believer: What Leads People to Change Their Climate Views

Studies have highlighted the political, economic, and psychological factors in the debate over anthropogenic climate change—a hegemony approach—but have rarely focused on the stories and possibilities of people's transitions from climate change non-believer to climate change believer. Based on publicly accessible narratives, this study examines the stories of those who have switched from non-believer to believer—a narrative approach—and the dilemmas involved in those switches. Our investigation illuminates that a transition to climate change believer is a cultural and moral matter based on changing social relations of knowledge and what people regard as ignorable. We find that narratives of transition commonly describe interrelated shifts in three social relational factors: the narrator's notions of self, material reality, and justice. We term this contextualized transformative experience a relational rupture. Our narrative approach thus contextualizes climate change denialism within a person's web of social relations, not the hegemony of climate change communication alone. Moreover, we suggest that, since public debate and polarization on scientific topics such as climate change, vaccination, and COVID-19 are socially situated, they may potentially be socially bridged.     

Medieval propaganda, longue durée and New History: Towards a nonlinear approach to the history of public relations

This article offers a new perspective on the historical approach to public relations by drawing from the work of French medievalist Jacques Le Goff, who was the principal representative of the Nouvelle Histoire (New History) French historiographical movement. Based on the notions of mentality and longue durée, which Le Goff inherited from the Annales movement, we propose that a nonlinear approach to the history of public relations will help to extend its time scale back to the beginnings of civilization. This seeks to overcome the historical boundaries usually established between the prehistory (or proto-history) and the history of public relations as a profession.     

Queering PR: Directions in theory and research for public relations scholarship

ABSTRACT

This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to serve as a disruption to contemporary public relations theory; it is a cry for radical rethinking of how we come to identify, define, and understand the discipline.     

Staging Traumatic Memory: Competing Narratives of State Violence in Post-Communist Hungarian Museums

The article examines the way three contemporary Hungarian museums–the House of Terror Museum, the Jewish Museum and the Holocaust Memorial and Documentation Center–represent the history of the Holocaust and the history of Jewish/non-Jewish relations. Reflecting different political agendas, each of the three museums offers a different interpretation of how the Holocaust fits into the larger narrative of Hungary's 20th century history. The article argues that post-communist public memory has been constructed through debates about these histories. By analyzing the three museums' displays, narratives and the debates surrounding them, the article argues that Hungarian public discourse has yet to come to terms with the meaning and place of “Jewishness” (and the way it has informed “Hungarianness”) in modern Hungarian history. Despite the centrality of Jews and Jewish-non-Jewish relations to the museums' narratives, none are able to offer a clear definition of what “Jewishness” means and how it functioned at different times throughout the 20th century.     

Influencing economic change: Government interventions, disputes between sectors, and public relations campaigns in Israel

As with the earlier downturn of the Great Depression, the current global economic crisis has revived direct government intervention in the marketplace. It has also stimulated wider contemporary debates on the role of government in financial markets that feature not just funding issues, but questions of regulation and social legitimacy, and a greater acknowledgement of distinctive national–international tensions rather than a converging consensus around continuing to deregulate a global market. This article seeks to provide historical perspectives to these debates by considering the role of government, with the involvement of public relations, during economic changes in Israel. It focuses on major campaigns in Israel around the roles, and inter-sector disputes, of three major sectors: agriculture during the first half of the 20th century; industrialization from the 1960s to the 1990s; and commerce and competition from the 1990s into the 21st century. The article tracks these three historical transformations as part of Israel's gradual shifting from a nation economy toward a global economy. It concludes that, in the present downturn, the Israeli experiences offer a reminder of the impact of communication campaigns, interwoven with national identity, on economic changes, and the potential for public relations strategies and tactics to have long-term effects.     

The future of PR education: Some recommendations

This article contends that public relations is a professional occupation that has become more than a subset or specialization of other disciplinary areas. Perspectives of professional and disciplinary areas that have had a strong influence on public relations education must be reevaluated.The integrity of public relations professional education must take precedence over academic unit perspectives and biases; furthermore, public relations as a professional occupation is ideological—with its own set of professional values and beliefs. The new Commission on Public Relations Education must recognize public relations is an occupation that requires its own identity as well as clearly defined professional parameters.