Information and Compassion in Crisis Responses: A Test of Their Effects

We used a national survey of 371 public relations officers in 4-year colleges and universities to examine environmental constraints, style of research, and certain personal characteristics to determine if they differentiate female and male practitioners. First, with regard to constraints, female public relations officers are most likely to occupy what we call the conscience of the organization role, whereas their male counterparts characterize a dominant insider position. Second, no differences in use or style of research were found by gender. Although this is encouraging, it is apparent that there remain environmental constraints—notably administrator expectations—that need to be addressed. Higher education was selected as the context to study in part because it is where we educate future practitioners. With regard to gender-related stereotypical expectations, colleges and universities are not practicing in their public relations offices what they are teaching in their classrooms. Findings are framed and discussed from both individual, liberal-feminist and collective, socialist-feminist perspectives.     

“In-awareness” approach to international public relations

The skill of cultural “in-awareness” developed within the field of intercultural communication is applied to international public relations to understand culture’s influence on the communication function of public relations. The goal of the in-awareness approach is to expose hidden cultural assumptions and expectations that plague international public relations and allow one to explore national and cultural differences between clients and practitioners in a systematic and nonthreatening manner. A three-tiered framework is presented based on a country profile, cultural profile, and communication profile. The country profile provides a broad outline of what may be feasible within a particular country, while the cultural profile speaks to what may be effective in that country. The communication profile further refines cultural generalities by delineating culturally-based communication behaviors that underlie common public relations practices. By examining the communication profiles of both the practitioner and client, one can see how cultural communication differences translate into culturally-defined expectations and assumptions about specific public relations activities.     

Expectation gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate web sites

This study investigates how Fortune 500 corporations use corporate-focused web site public relations efforts to prioritize different stakeholders while trying to meet the expectations of each stakeholder. The study found that shareholder needs are most often addressed by the corporations followed by consumers, community members, government agencies, and activists. The results of the study suggest there are expectation gaps between stakeholders and web-based corporate public relations efforts. The study also found differences in the way various industries target stakeholders with the exception of shareholders.     

The role of child and parent savings in promoting expectations for university education among middle school students in Ghana: A propensity score analysis

The volume of research on high educational expectations among young people is increasing. Yet, there are still research gaps in what we know about the key predictors of young people's educational expectations, especially in the Sub-Saharan African context. This study aims to complement existing research on asset effects by testing two related propositions about how child and parent savings relate independently to children's expectations for university education. We use propensity score analysis with data from a random sample of junior high school students in Ghana. Findings reveal that parent savings are positively associated with higher probability of children having higher educational expectation. We also find that parents' savings have stronger effect on children's educational expectations compared to children's savings. We discuss implications for early exposure of young people to savings opportunities and its potential to ensure educational progression and optimum psychological and economic benefits to students.     

Agenda building effects by 2008 presidential candidates on global media coverage and public opinion

Grounded in first and second level agenda building and agenda setting, the relationships among public relations, global media, and public opinion were explored in the context of the 2008 United States presidential election. Two candidates’ speeches, press releases, and foreign media coverage were analyzed and compared with global public opinion. The results showed that object salience (issue and candidate) relationships were found between public relations messages and global media coverage while affective attribute (tone) salience relationships were partially found among public relations messages, global media, and public opinion.     

More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations

This article considers the complex nature of sporting celebrity and the role of media and public relations in the creation of both sports celebrity and the fan expectations associated with that celebrity. While public relations literature has traditionally considered PR as a promotion and communication tool, this article acknowledges that in the cultural and ideological world of sport, PR has a much more sophisticated role to play. In the event of either positive or negative media attention, a sporting celebrity is subjected to unprecedented scrutiny and the increasingly high expectations of fans. However, the expectations of fans are not based on the simple notion of hero worship and role models, and this exploratory study suggests that fans are capable of very complex reactions to the behaviours and marketing personas of sporting celebrities. The use of PR in sport deserves close examination and the reactive spin doctoring techniques of the past should give way to the strategic integration of public relations and media planning in both the creation of the sporting celebrity, balancing the sport vs. private sides of that celebrity, and the varying fan expectations associated with each.     

A Provisional Conceptual Framework for Intentional Positioning in Public Relations

Positioning within public relations is a concept not often addressed in public relations literature. This article reports on the progress of a project that aims to develop a way in which positioning could be usefully conceptualized within public relations. It suggests a conceptual framework that takes positioning beyond the marketing definitions that have limited use in the broader public relations field. The article reports on the development of a provisional conceptual framework for intentional positioning within a public relations context. Drawing from recent developments in positioning theory in the field of psychology, a framework was developed and applied to 57 award winning public relations campaign entries. Findings reveal that the positioning framework has the potential to be applied both as an heuristic to aid analysis of practice and also as a framework to aid practitioners in designing positioning strategies. Possibilities for further research are discussed.     

Commentary: Professionals are from Venus,scholars are from Mars

Though public relations practice everywhere is suffering from low standards of professionalism, practitioners are hardly looking for support from public relations scholars. The question is why. This article argues that this is not because practitioners are reluctant to adopt the scholarly work that has been done, but because, in defining what professionalism is all about, practitioners and scholars live in different worlds. Coherence in views on professionalism can be seen as a prerequisite for development of practice. This article proposes a new model of professionalism in which certain values of previous views are adhered to and, where appropriate, partially integrated.     

The communication grid: an introduction of a model of four communication strategies

Increasing numbers of professionals in public relations consider themselves to be strategic managers and consultants. Surprisingly, they have difficulty in making clear what it really is that they manage and what their consultations truly represent, what aims they have and what strategies they use. In this article I present a model consisting of basic communication strategies, derived from communication theory and rooted in described public relations approaches in the Netherlands.     

Producing youth ‘Out of sync:’ the intersectional social relations of educational inequality

This article investigates intersecting institutional and policy relations that influence divergent developmental trajectories among young people. Beginning with young people’s experiential knowledge of key institutional contexts shaping their lives, the article illuminates socially organized disjunctures whereby young people come to see themselves as developmentally out of sync with institutional expectations for youth development, which organize everyday life in public schools. This institutional ethnography explicates the intersecting social relations that shape how young people grow up, the choices that are available to them, their participation in public sector institutions and ultimately, the race and class-based patterns of inequality perpetuated by public schools and other public sector institutions.     

Re-examining the economic roots of public relations

The present global financial/economic crisis affects virtually the whole world and has brought to light a neglected economic context in public relations. To anyone familiar with the field's early history, it is obvious that a large part of that history intertwines with the long struggle between corporate, purely economic, interests and the need to apply public relations to combat public hostility and to gain public favour. This article works with both functional and critical approaches to engage with the particular relevance that the economic context of public relations holds in times of economic downturn. In referring to economic context, it includes the following issues: the economic roots of public relations practice in the historical context, the interactions between public relations theory and theories of economics and political economy, and the importance of economics to public relations practitioners.     

Self-deception in public relations. A psychological and sociological approach to the challenge of conflicting expectations

The paper enquires into the role of self-deception in public relations struggling with discrepancies between heterogeneous stakeholder expectations and organizational interests and particularly between normative expectations of truthfulness and practical temptations of deception. Drawing on theoretical foundations of evolutionary psychology and sociology, we propose a framework for the origins, drivers, and functions of self-deception in public relations. The analysis reveals that under specific conditions self-deception can be an essential mechanism in public relations because it relieves practitioners from tensions driven by conflicting perceptions of truth and legitimacy. Self-deception is most likely to occur in situations of cognitive dissonance for practitioners to balance internal information processing and in situations of normative pressure when practitioners seek to comply with external expectations.     

And roses too: How “Better Work” facilitates gender empowerment in global supply chains

Women's increasing entry into paid work has not been accompanied by a corresponding change in the gender division of unpaid labor in the household and community. Though women participate in the labor market, the expectation is that they will also take responsibility for the household. To what degree does women's waged work in the garment industry transform gender norms and dynamics in their home lives? To what extent do the choices they make translate to their household-level empowerment? This practice-focused article examines these questions by looking at data collected on gender dynamics at work and at home in the clothing industries of Bangladesh, Cambodia, Kenya, Lesotho, and Vietnam. While women's empowerment through garment sector employment remains circumscribed by low wages, financial insecurity, and gendered expectations, we find that international interventions, namely the International Labor Organization's Better Work program, has expanded women's abilities to exert agency over their earnings within the context of household resource allocation and has decreased the negative effects of ongoing and systemic financial precarity.     

Human dimensions of forest management: an empirical study of stakeholder perspectives

Although much has been written on the human dimensions of forest management, there has been little empirical investigation of how forest stakeholders themselves conceptualize this domain. We used a conceptual content cognitive mapping (3CM) task along with a short survey to explore the perspectives of 23 forest stakeholders in the Pacific Northwest on the human factors relevant to appropriate forest management. Study participants were chosen from three groups: employees of the U.S. Forest Service at the Mount Baker-Snoqualmie Forest, employees of a large timber company, and area environmentalists. Three distinct human dimensions emerged: Traditional intangible benefits (aesthetic concerns, recreation and cultural resources), Values and expectations (considering multiple values, maintaining public expectations, considering social acceptability and maintaining public confidence in forestry), and Process issues indecision making (public involvement, communication across boundaries, collaboration and taking an interdisciplinary approach). In this article, we discuss these three dimensions, the differences found among the stakeholder groups in the importance they placed on each of these dimensions, and the benefits of the 3CM method in this context.     

Public relations master's education deliverables: How practitioners and educators view strategic practice curriculum

A national sample of practitioners (PRSA members) and academics provided their perceptions of what graduate students of public relations should study (N = 463). Despite expectations of difference between practitioners and educators, they agreed that a master's program graduate should have knowledge of business and understand how globalization shapes public relations. Still, a master's of public relations program graduate should also write well, speak well, and have had some “capstone” experience.     

Breadth or depth? A content analysis of the use of public relations theory

In a 2003 content analysis of scholarly public relations journal articles, Sallot, Lyon, Acosta-Alzura and Jones stated that, although no dominant paradigms had yet emerged, scholarship and theory building in public relations was well on its way. Entering into this project, the authors expected to see public relations at a stage where the majority of public relations research and scholarly journal articles were focusing on a centralized body of theory as the field entered the first decade of the 21st century. The results of the study presented in this article, however, suggest that this expectation was unduly optimistic. The evidence demonstrates that, after more than three decades of scholarly efforts, it is still not the case that public relations has enough of a central focus in its research and theory building to be deemed a mature discipline.     

Gender,Organizational Cultures and the Practices of Manager‐Academics in UK Universities

The article explores gendered management in UK universities in the context of moves to introduce new managerialism to higher education. Qualitative data are drawn from an Economic and Social Research Council funded project (R00023 7661) in which interviews were conducted with 137 male and female manager‐academics, from Heads of Department to Vice Chancellors, in 16 universities. The career trajectories of female and male manager‐academics are analysed to see if gender power relations, expectations and discrimination have affected their careers and organizational experiences. Also examined are whether and how gender relations and cultures are perceived to be relevant to management, the practices of women and men manager‐academics and the extent to which the differential value and status attached to teaching, research and management are gender‐related. It is suggested that women's participation in management roles, their perceptions of their practices and the expectations others hold of them are still marked by gender, even though some women have benefited, through promotion, from the greater emphasis on management now evident in UK universities.     

Niklas Luhmann: Contingency,risk, trust and reflection

The hurdle of Niklas Luhmann's extensive theories is their complexity and level of abstraction. These qualities are, however, exactly what constitute their empirical sensitivity to the interrelation between organization and society in today's hyper-complex society. Luhmann never theorized on public relations; yet his theories enable identification of frames for understanding public relations in interrelation to society's overall coordination processes. Contemporary society apparently tries to solve problems activated by the blind reflexivity of modernization by activating reflective forms of coordination. Correspondingly, practice ideals of public relations can be reconstructed as reflection—the specific worldview which facilitates self-insight in relation to the social context.     

Public Relations Practitioner Role Enactment at the Senior Management Level Within U.K. Companies

This article presents the findings of an initial investigation into the role that the public relations function plays in some of the leading companies in the United Kingdom. The study sought to uncover the pattern of practitioner role enactment within these companies and, in particular, the extent to which practitioners are involved directly in the formulation and implementation of corporate and business strategies. The study revealed considerable differences in the level of practitioner involvement in strategic decision making, with some practitioners fulfilling primarily technical roles and others enacting a more significant managerial role, advising senior executives on policy issues and assisting in the implementation of strategies. Factors such as the industry and organizational context, management expectations of public relations, and the perceived professional competence of practitioners emerged as important determinants of the level of practitioner involvement in strategic decision making. Drawing on the study's findings, a number of propositions have been advanced that may help to guide future inquiries into practitioner role enactment, particularly at the senior management level within organizations.     

Integrating leadership processes: redefining the principles course

Current research indicates the gap between what a student can do in public relations upon graduation and what professionals, both academic and practitioner, ideally would like is a statistically significant disparity. This finding should concern professionals greatly as the future of the field of public relations is currently being challenged by other disciplines.This article revamps the principles of public relations course, the first professional course in the public relations sequence, by integrating a leadership process and a service-learning component. With 5 years of experience with this approach, the project results indicate more students are reflecting the interpersonal and team skills desired in the 1998 national study on public relations.Employers need students who understand organizational systems, who can work independently as well as effectively in teams, and who can see the long-term goals of a project and/or campaign. Finally, the certification and accreditation programs sponsored by professional organizations must reflect these new standards.