The Phenomenon Of The Public Wife: An Exercise In Goffman's Impression Management*

Approaching the topic of American leader-image from the perspective of politics-as-theater (political communication as exchange of symbols), this paper examines a taken-for-granted visual symbol which a national political leader is invariably expected to present: a wife. Her contributions to her husband's “impression management” techniques (Goffman, 1959) are studied in Goffman's “defensive” categories of dramaturgical loyalty, dramaturgical discipline, and dramaturgical circumspection. This analysis suggests that the visible presence of a wife in public leadership rituals offers the public voter or viewer important reassurances or symbolic guarantees about her husband's “morality”—and, therefore, his appropriateness for public trust. She has become a necessary partof his public performance because of our everyday need for “cultural absolutes” (Furay, 1977) in the image of our leadership figures.     

The Dramaturgical Model of Behavior: Its Strengths and Weaknesses*

By means of the dramaturgical model we freshly illuminate social behavior as role-like “performances” in which persons manage the impressions that others get of them. This impression management involves the concealment of data in a “dramatic” struggle with those others who wish to penetrate one's “mask.” But the chief limitations of the dramaturgical model are that it excites the invalid inferences that offstage “roles” are more like stage actors' roles than they really are, and that the person is nothing but these “roles.” The differences between onstage and offstage behavior are kept in view when the metaphorical concept of “role playing” is re-connected to its source in role playing onstage. Through an analysis of theatre and the concepts of appearance and time we conclude that while we must appear to others in a “role-like” way offstage in order to be ourselves, we are nevertheless involved in world-time offstage in a way that fundamentally distinguishes our “role-playing” from an actor's role playing. We are our “roles”, but not just our “roles.”     

Virgins,Terrorists, and Ten Children: Immigrants' Humorous Play with Ethnic Stereotypes in Bonding with Danes in the Workplace

Drawing on fieldwork in a multi‐ethnic workplace (an industrial kitchen in Denmark), this article explores immigrants' self‐directed ethnic humor in collegial relationships with Danes as it spontaneously develops and plays out in everyday work settings. Approaching ethnic humor from a symbolic interactionist perspective rather than adopting the dominant conflict approach, this article emphasizes the bonding functions of ethnic humor. The article argues that immigrants' engagement in playful behavior with ethnic stereotypes in interactions with Danes is a form of “impression management” in which they defuse ethnic stereotypes and dissociate themselves from them by building joking relationships in the workplace with Danes. A video abstract is available at https://tinyurl.com/esholdt .     

Herbert Blumer and the Study of Fashion: A Reminiscence and A Critique

Recounting my late 1940s graduate student contacts with Herbert Blumer on the topic of fashion, 1 go on to assess his important contribution to the sociological study of fashion. Conceptually rich, the corpus of Blumer's writing on fashion is yet surprisingly small. His major opus on fashion, anticipated only in part by several of his earlier, less exhaustive writings on the subject, did not see print until 1969 with the publication of the justly famous Sociological Quarterly piece “Fashion: From Class Differentiation to Collective Selection.” There Blumer pursues two aims: (1) to challenge the then prevalent functionalist view of fashion as a “trickle down” symbolic mechanism for effecting social class differentiation, a view associated with such sociological eminences as Simmel and Veblen, and (2) to offer in its place his own quite original approach to fashion as a massive “collective selection” process wherein choices are guided more by the elusive lure of modernity than by invidious class tinctions as such. Prominent among the strengths of Blumer's position is the demonstrably greater empirical validity of “collective selection” as compared to “class differentiation.” Among its shortcomings are Blumer's slighting of a salient social psychological theme in Simmers dialectical approach to fashion and, more important, his failure to address in any sustained way the role of the fashion industry in the fashion process. The recently emerging, symbolic interactionist concept of social world offers a means for redressing this omission and for advancing further upon the ground opened by Herbert Blumer's still exciting breakthrough in the sociology of fashion.     

“The Last Refuge of the Scoundrel”: Debating between History and Theory

When “History” is called to represent silence, its metaphysical position is symptomatically felt. Tracing what Fasolt calls “the historian's revolt”, this paper identifies the political impetus behind it as the symptom dictating Foucault's own silences/silencings (regarding Derrida's intervention in his History of Madness). In naming such a symptom/silence – in taking “Derrida's position” – this paper performs its own violence/decision by, both “justifying,” and betraying, this position; by installing itself in, instead of “above,” this curious “debate”. “The last refuge of the scoundrel” appears then as the reflective exteriority of a political antagonism that's based on a metaphysical difference with regards to the legitimate “seat” of authority (in Fasolt, an antagonism between the historian and the Catholic Church). Finally, this trajectory is installed within a wider – metaphysical and historical – context, where Hegel's famous saying, that the University is the Protestant's Church, might yet echo that distant metaphysical decision – still looming, like a “genealogical specter,” over Academia and its Social Sciences.     

Understanding Sheng Nu (“Leftover Women”): the Phenomenon of Late Marriage among Chinese Professional Women

In the past few decades, there has been a rise in the number of single, unmarried Chinese professional women, which is known as the sheng nu or “leftover women” phenomenon. Through an interactionist grounded theory method, this study has located the interactional constraints faced by 50 single Chinese professional women that were issued by their male romantic partners and parents, respectively. “Discriminatory” and “controlling” gendered constraints issued by the women's male suitors and partners reflected the persistence of the Chinese patriarchal structure, and this was found to be the leading cause of the women being “leftover” in the marriage market. Parents' traditional views continued to exert strong influences on the women's marital choices, but this was seen to conflict with their more “modern” views toward advocating and supporting the women's strong economic achievements. The four different types of Chinese professional women that were constructed based on their different partner choice strategies not only gave rise to an in‐depth and nuanced understanding of the sheng nu phenomenon in China, but could also be generalized toward understanding the marital choices of single professional women in other patriarchal societies who faced similar dilemmas in reconciling interactional constraints imposed by men and parents alike.     

The Medicalization of Deviance as an Interactive Achievement: The Construction of Compulsive Gambling

This article joins two lines of research from distinct areas in sociology to illuminate the mechanisms through which the meaning of “compulsive gambling” and what it means to be “a compulsive gambler” are cooperatively constructed in interaction at meetings of the fellowship group Gamblers Anonymous (GA). Combining Conrad's work on the medicalization of deviance with a social psychological focus on support group interaction, I demonstrate how individuals' experiences and identities come to be imbued with a medical vocabulary through the homogenization of the initial diversity among members. This analysis contributes to conceptualizations of the medicalization of deviance as well as to interactionist interests in the social construction of reality.     

Looking‐Glass Self: Goffman as Symbolic Interactionist

My thesis is that for most of his career, Erving Goffman was a symbolic interactionist in the Cooley line. The only sustained theoretical structure in Goffman's work before 1974 follows Cooley's conjecture of the looking‐glass self. Cooley assumed shared awareness, that we “live in the minds of others.” He also realized that shared awareness is virtually invisible in modern societies and proposed pride or shame as the emotions that resulted. Goffman emphasized embarrassment over shame and implied a fourth step beyond Cooley's three: the management of embarrassment or shame. The Presentation of Self in Everyday Life is dense with these emotions. Goffman proposed conceptual definitions of the embarrassment and shared awareness that are central to Cooley's idea. The conjunction of shared awareness and emotion in Goffman's examples may be the main feature that arouses reader sympathy. Two hypotheses are formulated here, along with techniques that might be used to test or apply them.     

Identity and the Definition of the Situation in a Mass‐Mediated Context

The importance of identity and the definition of the situation for symbolic interactionist theory and research are discussed. These two concepts have been separated in much research since the 1970s, with identity being used in a variety of ways. This separation is partly attributed to paradigm shifts in social science, as well as to popular culture treatments of identity. Popular culture's emphasis on “collective” and “personal” identities is processed through entertainment formats that emphasize emotional and vicarious involvement, drama and action. Materials illustrate the presence of a mass‐mediated generalized other, media communities, and the significance this has for realist and postrealist ethnography. Suggestions are offered for a reintegration of identity and the definition of the situation in ethnographic work. Sex videos are total fantasy. But people have to realize that even in a fantasy you have to deal with reality. —Pornographic film actress     

“Our Own Little Language”: Naming and the Social Construction Of Alzheimer's Disease

Social meanings and cultural definitions attached to illness, disability, and aging have a powerful influence on the development and operations of medical care as well as the social, behavioral, and therapeutic processes occurring within these settings. Specialized care environments designed to meet the needs of what some would argue is a dramatically increasing population worldwide, those with Alzheimer's disease, have been dominated by a medical model of care where treatment of disease has primacy over person. In contrast to the medical model, the Certified Nursing Assistants (CNAs) at Starrmount (pseudonym) Alzheimer's Unit have socially constructed an alternative to the medical model of care through what I argue is the use of language and a process of “naming and reframing.” In this “different world,” as the CNAs call the world of the Unit, the resident is depicted as a socially responsive actor with a surviving self that is to be treated with respect. Using a symbolic interactionist framework, this paper examines the CNAs' construction and use of a “language of openings”—that is, the language arising out of the lifeworld of the residents—as the counterpoint to the “language of limits” of the medical model. Spoken everywhere but nowhere inscribed as “official” knowledge, this “little language,” as the CNAs speak of it, is the fundamental medium for social interaction in the Alzheimer's Unit.     

“You don’t have to say straight out …”: Directed Impression Management at Victim–Offender Mediation Pre-meetings

Based on a study of two mediation centers in Sweden, this research shows how mediators encourage victim and offender impression management, regarding looks, attitudes, and speech. It shows how they supervise the emotion work of participants, preparing them for mediation encounters. The author investigates how mediators try to create a “balanced” interaction (e.g., preventing expressed prejudices or irresponsible attitudes between the parties). The mediation meeting is seen as an institutionalized interaction with a particular desired outcome. The suggested impression management can be seen as a corrective strategy, implying social control. This article aims to present new ways to understand the mediation process from a micro-sociological and dramaturgical viewpoint. Even if the encounter between offenders and victims is seen as the essence of restorative justice practices, analyses of the process are rare and needed. This process-based approach offers new insights for research in the fields of social science and restorative justice.     

Cognition in Situations

The symbolic interactionist tradition can contribute to advancing sociological studies of cognition by setting dual process models on more solid ground. I draw on Blumer's epistemological statements and the interactionist tradition more broadly to consider how dual process models of cognition could be applied to naturally occurring situations. I suggest that attending to the ways the past and the future are handled and modified within social interaction provides a usable inroad for the sociology of cognition to engage with situational analysis. I identify “resonance” and “iterative reprocessing” as concepts that are suitable to this end.     

INTERPRETING THE SOCIOLOGICAL CLASSICS: CAN THERE BE A “TRUE” MEANING OF MEAD?

Many sociologists have tried in vain to find the “true” meaning of the classic works in the discipline. An interactionist perspective suggests that this search is not a valid one for sociologists, especially symbolic interactionists. Although there can be no “true” meaning, some authors use conventions of writing that make their work more or less clear. Using Mead's Mind, Self and Society as an example, we discuss the dimensions of clarity. We then argue that the sociological classics should be read to (I) simulate new theories and research (pragmatic analysis), (2) determine how sociologists have used that classic to support or refute particular theories or perspectives (rhetorical analysis), and (3) provide information about the sociological concerns of the author and his/her contemporaries (historical analysis).     

The Self as Self‐Fulfilling Prophecy

Using a combination of psychoanalytic and symbolic interactionist ideas, this article portrays the development of the self as a self‐fulfilling prophecy (SFP). A prominent psychoanalytic version of this idea is presented by Lacan's two mirror theories of the self. A prominent and more familiar symbolic interactionist account of the self as self‐fulfilling prophecy is the formulation by William I. Thomas and Dorothy Thomas, which suggests that once situations are defined as real, they are real in their consequences. The aim of this article is to show that these two perspectives can be reconciled in interesting ways, because both recognize that emotions are part of the world “out there” of external goals and the world “in here” of the person's inner life. Emotions are therefore “bilevel.” The SFP creates a fault line in the self and a consequent emotional vulnerability when that line is engaged or disturbed. This article explains how this self‐fulfilling prophecy works and explores the weaknesses it inflicts on the self.     

The Everyday Drama of Coproduction in Community Mental Health Services: Analyzing Welfare Workers' Performance as the “Undercover Agent”

Current welfare policy encourages “coproduction” between citizens and welfare workers so that “lay expertise” effectively becomes part of the provision of services. Drawing on fieldwork from Danish mental health services, this article analyzes how expertise and authority are organized and performed in a network linking welfare workers and users as well as new participants (e.g., volunteers) and artifacts. Theoretically, the article employs Goffman's dramaturgical distinction between “frontstage” and “backstage.” The findings indicate that welfare workers coproduce services by covering their authority and expertise in “frontstage” meetings with users. However, relational and material resources in encounters “backstage” make welfare workers appear as accountable experts, which both fosters and threatens their credibility.     

SCIENTOLOGY “ETHICS”: DEVIANCE,IDENTITY AND SOCIAL CONTROL IN A CULT-LIKE SOCIAL WORLD

Qualitative research at the macrosocial level can be facilitated by examining the more fully articulated social worlds existing within advanced societies. Based on the author's field research, Scientology's structure, culture, and comparability to American capitalist society are discussed and “Ethics,” its institution of social control, is shown to involve a paradigm in which conduct flows from social identity and deviance is defined in terms of a progression of stages of identity loss through reference group confusion. A hypothetical case shows how each stage is treated through specific intervention formula designed to reverse the process. “Ethics” is shown to closely parallel symbolic interactionist theories of deviance. Its differences from symbolic interactionism are ascribed to the inherent contradiction between the individualistic and system-centered orientations permeating American capitalist society.     

Understanding Georg Simmel

Abstract

This paper makes two basic claims. First, Simmel was aware of the Als-Ob (“As-If”) before Vaihinger published his Die Philosophie des Als-Ob (The Philosophy of As-If) (Vaihinger, 1911 [1935]), and he used the As-If in his epistemology of the social sciences. It is difficult to understand Simmel's sociology without recognizing the role of the As-If. However, this essential part of Simmel's epistemology of the social sciences almost has gone unreported in the standard literature. Second, Simmel formulated a concept of relativity. This concept, too, is an important part of his epistemology, yet it is not understood well. Only through an appreciation of his view of relativity can Simmel's concept Wechselwirkung (usually translated as “reciprocal interaction” but more exactly translated as “reciprocal effect”) be interpreted properly. Without an understanding of his concept of relativity Simmel's form-content relation does not convey the sense intended. This paper demonstrates that the form-content relation as used by Simmel is, in current terminology, the theory-model relation. Finally, use is made of my explication of Simmel's epistemology to clarify some relations between Simmel's ideas and Durkheim's position.     

Reclothing the Emperor: The Swimming Pool as a Negotiated Order

This article examines the unspoken rules, routines, and rituals of the swimming pool, using ideas from negotiated order theory, Foucault, Goffman's dramaturgical theory, and symbolic interactionism. It identifies three sets of social norms: respect for personal space, respect for individuals' disciplinary regimes, and the desexualization of encounters. I show how these rules are (normally) followed or (occasionally) breached through various rituals, and examine the consequences for interaction order. The tale of “The Emperor's New Clothes” is used analogously to explain why actors cannot consciously attend to their precarious construction of reality, yet remain poised to defend it.     

Performance and Rehearsal: Social Order and Organizational Life*

Two perspectives on social order have been influential among interactionists—negotiated order and the dramaturgical. We explore the resources offered by the latter when the theater is taken more seriously as a source of theoretic invention. In particular we survey some of the more important elements in theatrical performance and rehearsal. The major part of the paper then takes social order as an alternation between performing and rehearsing in which social actors may be treated as “possessed” by their roles and the limits on performance located. We illustrate the analytic possibilities of this view in some organizational conversations.     

Nikolai Gogol'’s Self-Fashioning in the 1830s: The Postcolonial Perspective

This study examines Gogol'’s complex self-fashioning during the time of the creation and reception of his Ukrainian tales Vechera na khutore bliz Dikan'ki [Evenings on a Farm near Dikan'ka] (1831–1832) in light of the postcolonial concept of mimicry. Gogol'’s self-fashioning is studied through his submission to the symbolic power responsible for branding him as the Other in imperial Russian culture, as well as through his deliberate strategy of mimicry. Not only did Gogol'’s marginal social status and his Ukrainian ethnicity create a social hierarchy responsible for fashioning him as “an outsider within” imperial culture, Gogol' himself engaged in the colonial mimicry, trying to reverse the colonial gaze that imagined him as a “sly” Ukrainian. Challenging the accepted view of Gogol' as one who internalized the colonial stereotype of a “sly” Ukrainian, this study treats Gogol'’s identity as strategic, positional, and ambivalent. The first part of the study focuses on the manipulation of stereotypes of the Other within the Russian nationalist imagination in the early 1830s; the second part examines Gogol'’s ambivalent visual self-representation and social performance that simultaneously mimicked and menaced the colonial authority.