Corporate Strategy and Gendered Professional Identities: Reorganization and the Struggle for Recognition and Positions

Will decentralization of responsibilities in services give women service workers at the lower levels of the organization better and more ‘professional’ jobs and a recognition of their importance in the organization? This article looks at the valuation of so‐called women's skills in services in reorganization processes involving dehierarchization and decentralization of responsibilities. Through four cases of reorganized private and public services in Norway it is shown that more focus on customers and decentralization of responsibilities for the services may lead to recognition of gendered skills and an improved position for women service workers at the lowest levels of the organization. When the tasks of the workers are closely linked to the core function of the organization and not dominated by the organization's ‘dirty work’, the women at the lowest levels may obtain a more ‘professional’ work role and their work be recognized as important for the organization.     

Broadening the Intersectional Path: Revealing Organizational Practices through ‘Working Mothers’ Narratives about Time

This article is concerned with the complex inequality experienced by mothers in employment, and applies ‘strong intersectionality’ to women's narratives about time to reveal the intersecting inequalities women experience and gendered organizational practices. Drawing on empirical research with 30 Irish ‘working mothers’, this article explores the way time is ordered and managed to create gendered inequalities for women at the intersection of maternity with paid work. By conceptualizing gender, maternity and class as simultaneous processes of identity practice, institutional practice and social practice, following Holvino, women's narratives reveal that organizations manage and order time to fit with notions of ‘ideal workers’, which perpetrate older hierarchies and gendered inequalities, and which create regimes of inequality for women at the intersection of maternity with paid work.     

The deskilling thesis revisited: on Peter Armstrong's defence of Braverman

Peter Armstrong's recent defence of Braverman's deskilling theory argues that most critics misinterpret its logical nature. Consequently, the bulk of empirical research indicating short term changes in skill levels cannot be accepted as disconfirming evidence. Armstrong's argument brings out some overlooked elements in the deskilling thesis and points out important limitations of the studies critical of it. At the same time, Armstrong's clarification of the character of Braverman's theory also exposes some of the problems in the deskilling thesis itself. Armstrong correctly points out the long term, tendential character of the theory but fails to confront some central methodological problems in the study of long term shifts in work skills. This paper looks at three issues which Armstrong's argument raises: i) the nature of a ‘law of motion’ which is claimed to be the logical status of the theory; ii) Braverman's very specific notion of skill; iii) the methodological issues associated with analysis of long term changes in skills. Additionally, I explore the issue of technological change which, I argue, constitutes a ‘relatively autonomous’ source of constraints and pressures on capitalism management, not to be treated as a weapon or outcome in management's struggles to control labour.     

Women's Work,Dirty Work: The Gynaecology Nurse as ‘Other’

This article seeks to explore the world of the gynaecology nurse. This world defines the gendered experience of nursing; that is, women in a women's job carrying out ‘women's work’. It is also a world that receives scant public recognition due to its association with the private domain of women's reproductive health. Many issues dealt with on a daily basis by gynaecology nurses are socially ‘difficult’: cancer, infertility, miscarriage and foetal abnormalities; or socially ‘distasteful’: termination of pregnancy, urinary incontinence, menstruation and sexually transmitted disease. The ‘tainted’ nature of gynaecology nursing gives it the social distinction of ‘dirty work’ but does not deter the gynaecology nurse from declaring her work as ‘special’, requiring distinctive knowledge and skills. Qualitative data collected from a group of gynaecology nurses in a North West National Health Service hospital displays how they actively celebrate their status as women carrying out ‘dirty work’. Through the use of ceremonial work that continually re‐affirms their ‘womanly’ qualities the gynaecology nurses establish themselves as ‘different’, as ‘special’, as the ‘other’.     

Young subjectivities and affective labour in the service economy

Post-Fordist employment is characterised by the demand for new forms of labour in which workers are expected to make personal investments in their work and to mobilise their embodied subjectivities in the practice of labour. Whilst employment insecurity is well documented in the sociology of youth, theoretical development in this area has yet to contend with the role of changes in the nature of labour itself in the production of youth. This paper draws on theories of labour under post-Fordism to explore the practice of ‘affective labour’ amongst young people performing ‘front of house’ bar work in a large metropolitan service economy. The paper theorises the role of youth subjectivities – including capacities for relationality and leisure, gendered embodiment, and tastes – in the practice of contemporary labour. The paper describes how young people doing bar work contribute to the production of affective atmospheres, or sensations of ease, pleasure and enjoyment that are offered to clientele of boutique bars. In this, we suggest that affective labour mobilises young subjectivities at work in ways that are currently unrecognised within youth studies. The paper concludes by suggesting a new research agenda that goes beyond the existing focus on youth transitions through employment to explore how youth is produced as part of the social dynamics of post-Fordist labour.     

Becoming ‘Real’ Entrepreneurs: Women and the Gendered Normalization of ‘Work’

This article focuses on the way in which women entrepreneurs legitimate their place in a gendered economy by reifying a divide between ‘real work’ and ‘not‐real work’. Using ethnographic approaches to follow the everyday lives of several women who own and operate small businesses in the USA, our article documents three gendering practices the women use for ‘becoming real workers:’ embodied, spatial and temporal. The study shows that women entrepreneurs become ‘productive workers’ by recasting reproductive work as non‐productive or not‐real work. At the end, we explore two possible alternative conceptualizations of ‘work’ that could contribute to dissolving this gendered divide.     

Gendered Work Meets Gendered Goods: Selling and Service in Clothing Retail

This article explores the way retail work entails a complex form of gendering. Three distinct, but related, forms of gendering interweave in this sector of the service economy. These are the gendering of the work tasks, the gendered structure of the occupation and the gender of the retail environment. Using insights from the sociology of consumption and expanding the notion of aesthetic labour to incorporate insights from Bourdieu's sociology, the article explores how retail workers manifest particular forms of gendered embodiment, enacting a different sort of feminine performance according to the brand strategies of the organization they are employed in. The gendered objects of consumption are thus shown to be critical to understanding the nature of retail service work.     

Contradictions concerning care: Female surgeons' accounts of the repression and resurfacing of care in their profession

Surgery is a high‐status, distinctly embodied, profession, dominated by men and saturated with masculine ideals of individual heroism, manual skill and detachment. In this study, we focus on exploring how surgery both represses, but also requires, caring work, creating gendered contradictions for the women that enter its ranks. Based on interviews with eighteen female surgeons from Australia and New Zealand, we apply a ‘rationality of caring work’ lens to explore how they experienced these contradictions through training, socialization and in everyday interactions. Our findings show inter‐related mechanisms whereby female surgeons are required to become more independent and self‐reliant than comparable men, but also make up for the systemic lack of care shown to junior staff and students. In particular, their pregnancy and motherhood challenge the ideal of the detached, independent, heroic agent. We conclude by discussing how a ‘rationality of caring’ lens could help unpack the gendered contradictions women experience in other elite professions.     

Social work as gendered issue from a generational point of view

Social work is a gendered activity in terms both of its workforce and of the students who enter this profession. In this paper we analyse the underlying dynamics of this phenomenon in the Italian context, according to the characteristics and points of view of different generations of social workers. Data from a 2008 survey of 1000 interviews and 50 in-depth informant interviews are considered. Two multinomial linear models have been included in order to analyse the perceptions of younger and older social workers with regard to social work as ‘female work’ or ‘male work’. The results show that the perception of social work as a matter of gender is stronger among younger social workers, and that the younger generations appear to be less oriented towards equal gender roles. Longer work experience contributes to explaining different gender models. The chronological age of social workers, however, seems to be a less important variable in explaining the differences between generations.     

‘Dirty Work?’ Gender,Race and the Union in Industrial Cleaning

The study uses an eclectic framework and through an intersectional analysis and use of narratives explores the meaning of janitorial work, the gender division of labour (GDL), the unions and organizing for janitors engaged in industrial cleaning for a big cleaning company, Pluto, in Toronto. Pluto was organized by the Service Employees International Union (SEIU) in 2006. The study is based on the organizing drive for Pluto and uses participant observation and interview methods. Intersectional analysis is useful in understanding the worker's perceptions of the racialized, gendered and classed constitution of cleaning work as ‘dirty’ and their resistance to these constructs. We explore GDL in industrial cleaning and the construction of women's work as ‘light duty’ and men's work as ‘heavy duty’. We conclude that union membership is important not only for material benefits of the janitors but also for their alternative identity construction. However, there is a persistence of GDL and gender pay equity is not addressed seriously in the organizing drive or upon organizing.     

Between Endless Needs and Limited Resources: The Gendered Construction of a Greedy Organization

One of the strategies of the modernization of public services is the decentralization of responsibilities and organizing work in autonomous co‐ operative teams with varied tasks. The empowerment of the public service workers in the front line is therefore a strategy in local government in Norway today. Under the assumption that women have ‘natural’ skills in caring, workers on the lowest levels are given responsibility for care and nursing. A study of the decentralization of public care for the elderly in their homes showed that being given interesting tasks and increased responsibility mobilized the efforts of the care workers. However, since the power of resources has been centralized, this has led to an intensification of work. In gendering the relevant discourses by explaining women's experiences of an over‐heavy workload as a result of their ‘mothering’ and their inability to set limits, women care workers were constructed by their managers as unprofessional and not to be taken seriously. This has made the public care organization a greedy organization for the women care workers.     

Work–Life ‘Balance’, Recession and the Gendered Limits to Learning and Innovation (Or,Why It Pays Employers To Care)

The everyday challenges faced by workers ‘struggling to juggle’ competing commitments of paid work, home and family remain stubbornly persistent and highly gendered. Reinforcing these problems, many employers regard work–life balance (WLB) provision as too costly. In response, this paper explores the learning and innovation advantages that can result from WLB provision in knowledge‐intensive firms, as part of a WLB ‘mutual gains’ research agenda. These synergies are explored through a case study of IT workers and firms in two high‐tech regional economies — Dublin, Ireland and Cambridge, UK — prior to (2006–8) and subsequent to (2010) the economic downturn. The results suggest that by making available the kinds of WLB arrangements identified by workers as offering meaningful reductions in gendered work–life conflicts, employers can also enhance the learning and innovation processes within and between firms, which are widely recognized as fundamental for firms' long‐term sustainable competitive advantage.     

‘It's Just Acting’: Sex Workers’ Strategies for Capitalizing on Sexuality

This article reports on an ethnographic study of female sex workers in Britain who work in the indoor prostitution markets. The empirical findings contribute to the sex‐as‐labour debate and add to the sociological literature regarding the gendered and sexualized nature of employment, particularly the aesthetic and emotional labour of service work. Grounding the empirical findings in the theory of identity management and emotional labour and work, the article reviews some of the existing examples of how sex workers create emotion management strategies and describes an additional strategy, that of the ‘manufactured identity’. I argue that sex workers create a manufactured identity specifically for the workplace as a self‐protection mechanism to manage the stresses of selling sex as well as crafting the work image as a business strategy to attract and maintain clientele. Drawing on comparisons between sex work and other feminized service occupations, I argue that sex workers who are involved in prostitution under certain conditions are able to capitalize on their own sexuality through the construction of a manufactured identity. The process of conforming to heterosexualized images in prostitution is conceptualized as not simply accepting dominant discourses but as a calculated response made by sex workers to manipulate the erotic expectations and the cultural ideals of the male client.     

Keeping up appearances: aesthetic labour in the fashion modelling industries of London and New York

This paper addresses itself to literature on ‘aesthetic labour’ in order to extend understanding of embodied labour practices. Through a case study of fashion modelling in New York and London we argue for an extension of the concept to address what we see as problematic absences and limitations. Thus, we seek to extend its range, both in terms of occupations it can be applied to, not just interactive service work and organizational workers, and its conceptual scope, beyond the current concern with superficial appearances at work and within organizations. First, we attend to the ways in which these freelancers have to adapt to fluctuating aesthetic trends and different clients and commodify themselves in the absence of a corporate aesthetic. The successful models are usually the ones who take on the responsibility of managing their bodies, becoming ‘enterprising’ with respect to all aspects of their embodied self. Secondly, unlike Dean (2005 ) who similarly extends aesthetic labour to female actors, we see conceptual problems with the term that need addressing. We argue that the main proponents of aesthetic labour have a poorly conceived notion of embodiment and that current conceptualizations produce a reductive account of the aesthetic labourer as a ‘cardboard cut‐out’, and aesthetic labour as superficial work on the body's surface. In contrast, drawing on phenomenology, we examine how aesthetic labour involves the entire embodied self, or ‘body/self’, and analyse how the effort to keep up appearances, while physical, has an emotional content to it. Besides the physical and emotional effort of body maintenance, the imperative to project ‘personality’ requires many of the skills in emotional labour described by Hochschild (1983 ). Thirdly, aesthetic labour entails on‐going production of the body/self, not merely a superficial performance at work. The enduring nature of this labour is evidenced by the degree of body maintenance required to conform to the fashion model aesthetic (dieting, for example) and is heightened by the emphasis placed on social networking in freelancing labour, which demands workers who are ‘always on’. In this way, unlike corporate workers, we suggest that the freelance aesthetic labourer cannot walk away from their product, which is their entire embodied self. Thus, in these ways we see aesthetic labour adding to, or extending, rather than supplanting emotional labour, as Witz et al. (2003 ) would have it.     

Uneven Divestment of the State: Social Reproduction and Sex Work in Neo-developmentalist Argentina

Abstract

Sex work has been identified as an important dimension of the ‘survival circuits’ which have developed in the majority world in the context of neo-liberalisation, as a response to the deepening misery of the Global South. Yet while much research has explored the role of sex work in contexts of ‘neo-liberal’ regimes of capital accumulation, few have paid sustained attention to sex work in regimes which are not purely ‘neo-liberal’. Drawing on data with sex workers across 10 cities in Argentina gathered between 2007 and 2014, this article examines multiple spaces of sex workers' lives, including the workplace, the home, and the state in a context of what has been dubbed ‘neo-developmentalism’. It argues that sex work contributes multiple forms of value and subsidies for the state and capital. First, sex work provides a subsidy in the form of the provision of ‘employment’; second, female sex workers provide unwaged reproductive labour in the family; and third, in the labour movement. Yet despite these three contributions to the reproduction of the working class and therefore of capital, the state undermines sex workers' capacities through violence and sustained repression. The article concludes that the neo-developmentalism has led to ‘uneven divestment of the state’ in the reproduction of particular sections of the working class, namely those outside the formal and ‘productive’ sectors.     

Preparing,Working, Recovering: Gendered Experiences of Night Work among Women and their Families

The negative physiological consequences of night work are well evidenced, but there has been limited research on the gendered consequences of night work for partnered women with children. This paper examines women's experiences of night work by drawing on qualitative interview and audio sleep diary data with 20 UK female nurses working non‐regular rotating shifts, together with interview and diary data from their male partners and children. The analysis shows how the lived experience of women's night work is characterized by three phases, which we discuss within a timescape perspective. Alongside changes to paid work and sleep during the period of night shifts, the ‘preparation’ and ‘recovery’ phases of women's night work involve intense periods of considerable additional unpaid and unrecognized work and anxiety. Gendered expectations for household management and family wellbeing mean that women night workers undertake considerable responsibility for complex planning before night shifts begin, and re‐enter established domestic routines within hours after night shifts end. Women maintain continuity for their families by actively managing the impacts of night work. This enables the fulfilment and ‘display’ of successful and normative gendered patterns of domestic responsibility, which appears to be central to women's own coping with night shifts.     

Gendered,Invisible Work in Non‐profit Social Service Organizations: Implications for Worker Health and Safety

Nonprofit organizations (NPOs) play an important role in the provision of health and social services. In Canada the nonprofit sector includes 7.5 million volunteers and employs over 1.6 million paid workers. The sector is overwhelmingly female‐dominated — women make up over 80 per cent of workers in these nonprofit services. Work performed by women has traditionally been undervalued and invisible. It has often been considered safe by researchers, employers, policymakers and sometimes even workers themselves. Although there is some indication that jobs in the restructuring social services sector can be characterized by constant demand, high stress and violence, research into the working conditions and health hazards of these types of jobs has not been a priority. Using data from a qualitative study examining work in NPOs, we trace the ways that work performed in these workplaces is both gendered and invisible. We identify three types of invisible labour. ‘Background work’ facilitates and supports more visible and recognized organizational activities. Certain organizational language obscures the full spectrum of work that takes place in the organizations and the risks it may involve. ‘Empathy work’ includes the relationship building, counselling and crisis intervention that comprise key components of social service delivery. ‘Emotional labour’ involves the management of client emotions and workers' own emotions in the process of working with clients and delivering care under conditions of scarcity and contraction. The invisibility of these activities means that much of the day‐to‐day work done in the organizations, while particularly important in the context of social service restructuring, is taken‐for‐granted and undervalued by organizational outsiders. As a result, many of the hazards present in the jobs are hidden from view and workers' health may be compromised. We argue that the invisibility and taken‐for‐grantedness of certain types of work in NPOs is reflected in, and constitutive of, particular exclusions and shortcomings of current occupational health and safety systems designed to protect the health of workers.     

‘The Women Can Be Moved to Fill in the Gaps’: New Production Concepts,Gender and Suppliers

This article wishes to extend our understanding of New Production Concepts (hereafter NPC) induced restructuring in two areas. Firstly, it wishes to further explore the gender distinctions to be made when considering the impact of NPC on the labour process. In turn, this calls for a consideration of the extent to which NPC restructuring perpetuates, recasts and fortifies gendered divisions of labour within organizations. It will indicate how the introduction of NPC within a buyer and two supply organizations intensified prevailing gendered divisions of labour and disproportionately impacted upon women workers. It will also stress that women workers appeared to be more exposed to the implementation of policies designed to secure responsiveness to the satisfaction of customer requirements. However, while the evidence will reveal the importance of exploring distinctions within labour as part of a process of restructuring, it also highlights the linkages between these organizations. Secondly, therefore it aims to extend the territory of existing debates by highlighting a gender distinction across and between organizations. It will conclude by highlighting the importance of constructing an analysis of NPC‐induced restructuring which not only embraces a gendered analysis of change but simultaneously does not privilege research attention to particular ‘hermetically sealed’ workplaces, dislocated from a wider process of inter‐firm restructuring.