Determinants of Food Safety Risks: A Multi‐disciplinary Approach*

Abstract This research employs a multi‐disciplinary approach by developing a model that draws upon psychometric, cultural, and reflexive modernization perspectives of risk perception. Using data from a 1999 national telephone survey, we tested our model on three food risks— pesticides, Salmonella, and fat. Results showed that perceptions of risks do vary by the nature of the risk investigated. Consistent with the psychometric perspective, the level of knowledge and control varied by risk, but these differences did not correspond with levels of concern. Worldview variables were correlated with perceptions of pesticides, indicating the relevance of cultural approaches. High levels of concern associated with each food risk, and the robustness of the relationship between trust and the perception of food risks, raise the possibility that trust acts as a coping mechanism, which is consistent with the reflexive modernization approach. Knowledge and trust were significantly related to all three risks.     

Identifying a credible spokesperson for corporate social responsibility initiatives: Findings from a cross-national study

The aim of this study is to fill gaps in the literature related to perceptions of spokesperson credibility in a cross-cultural corporate social responsibility (CSR) context. After collecting data in two countries (Chile & U.S.) using two common forms of CSR disclosures (email/video), findings offer numerous insights for both theory and practice. Recent global trade literature found that employees are the best spokesperson for corporate communication messages (Beiser, 2017). Findings from the current study indicate that these perceptions are sensitive to cultural factors in a CSR context. Further, while scholars widely accept the need for transparent communication about CSR (Chaudhri & Wang, 2007), trade research indicates that organizational transparency falls short of consumer expectations (Edelman, 2016). Our research indicates that different dimensions of transparency (integrity, respect, openness) may be driving perceptions of spokesperson credibility and thus help to explain the variance in performance and perception.     

Subjective measures of risk aversion, fixed costs, and portfolio choice

The paper investigates risk preferences among different types of individuals. We use several different measures of risk preferences, including questions on choices between uncertain income streams suggested by Barsky, Juster, Kimball, and Shapiro (1997) and a number of ad hoc measures. As in [Barsky et al., 1997] and [Arrondel and Calvo-Pardo, 2002], we first analyze individual variation in the risk aversion measures and explain them by background characteristics (both “objective” characteristics and other subjective measures of risk preference). Next we incorporate the measured risk preferences into a household portfolio allocation model, which explains portfolio shares, while accounting for incomplete portfolios and fixed costs. Our results show that a measure based on factor analysis of answers to a number of simple risk preference questions has the most explanatory power. The Barsky et al. (1997) measure has less explanatory power than this “a-theoretical” measure, suggesting that sophisticated measures based on economic theory may exceed the financial capability of respondents. Fixed costs turn out to provide an economically and statistically highly significant explanation for incomplete portfolios.     

Lifestyles,and Risk Perception Consumer Behavior

In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to the explanatory power of lifestyle dimensions, often based on procedures which have been kept secret, but researchers have seldom been able to verify such claims. In spite of this, the approach is very popular, has wide credibility and is often given very favorable media coverage. Probably because of this, it is often considered as a very important and promising approach by administrators working with the regulation of risk and risk communication. It may also be credible in some quarters because it affords a way of ‘explaining’ risk perception as being non-rational. In this paper, we give results from an empirical study of nuclear waste risk perception which is related to a basic risk perception model and three approaches to lifestyles: Kahle's List of Values, a Swedish adaptation of the ‘Agoramétrie’ approach suggested by a group of French researchers, and Dake and Wildavsky's Cultural Theory dimensions. It was found that nuclear waste risk perception could be modeled successfully with risk attitudes and perception data (basic model about 65% of the variance explained), but that lifestyle dimensions added virtually nothing to the explanatory power of the model. Lifestyle dimensions in isolation only explained a minor part of the variance.     

Grid-group cultural theory and the causal mechanism approach as requisite partners. Explaining enforcement decisions in West European labor inspection

As street-level bureaucrats, labor inspectors enjoy much autonomy and discretion in the performance of their job. To avoid this freedom being abused, two measures are often taken. First, supervisors keep oversight by inspecting case files. Second, labor inspectors are subjected to a competitive system of targets that encourages competition. These two measures resemble two subtypes of organizational control in grid-group cultural theory, respectively hierarchical and individualistic control. The impact of both types of control has been analyzed in an ethnographic case study in four field organizations of West European labor inspection. The overarching grid-group cultural theory framework was particularly valuable to illustrate how tensions between hierarchical and individualistic control lead to inconsistencies in the enforcement styles that labor inspectors apply. However, it did not seem sufficient to explain why labor inspectors apply a hierarchical enforcement style in some investigations and an individualistic enforcement style in others. This paper illustrates how the integration of grid-group cultural theory with two middle-range theories in the causal mechanism approach (i.e. moral disengagement and role strain theory) could provide such proximate explanations and thus strengthen the explanatory power of grid-group cultural theory.     

Toward a social psychology of survey methodology: An application of the approach and directions for the future

Survey methodology is a relatively new academic discipline focused on understanding sources of survey errors. As an interdisciplinary field, survey methodology borrows theoretical approaches from other disciplines and applies them to understand how survey respondents answer questions. One field in particular, cognitive psychology, has played a central role in the development of survey methodology. The cognitive approach has focused researchers' attentions on the sources of error at each stage of the cognitive process respondents use to answer a survey question: comprehension of the question, recollection of relevant information, estimation and judgment, and reporting an answer. Although this focus on the cognitive response process has been positive and fruitful, potentially strong social and interactional influences on the response process have been underinvestigated and undertheorized. Thus, this essay argues for a revitalized research program in the sociological social psychology of survey methodology, given its rich body of theory and research. The current strengths of social psychological and interactional approaches are highlighted, focusing primarily on recent work using identity theory to understand social desirability biases. Finally, potentially fruitful future directions for research are proposed, matching sociological social psychological theories to the survey errors upon which they may shed light.     

I disagree,therefore I am: how to test and strengthen cultural versatility

In the last few decades, a perspective on how to resolve wicked social problems has become increasingly prominent: the cultural theory pioneered by anthropologist Dame Mary Douglas. So far, the empirical evidence garnered in support of this approach has mostly been of a qualitative nature. Cultural theory has fared less well in survey-based, statistical tests. However, several features make it hard to test the theory with questionnaires. We overcome this research dilemma by showing how cultural theory can be tested with observational and experimental tests developed in cross-cultural psychology. We argue that this is possible due to the remarkable overlap between concepts and theories in cross-cultural psychology and Douglas' approach. We present five research designs that add up to a rigorous test of cultural theory. Finally, we sketch some contributions that cultural theory could make to the further development of cross-cultural psychology, as well as to efforts to resolve wicked problems, if it were thus confirmed.     

Understanding human ambivalence about sex: The effects of stripping sex of meaning

We offer a theoretical perspective to provide insight into why people are ambivalent about sex and why cultures regulate sex and attach symbolic meaning to it. Building on terror management theory, we propose that sex is problematic for humankind in part because it reminds us of our creaturely mortal nature. Two experiments investigated the effects of reminding people of the similarity between humans and other animals on their reactions to the physical aspects of sex. In Study 1, priming human‐animal similarities led to increased accessibility of death‐related thoughts after thinking about the physical but not romantic aspects of sex. In Study 2, when participants were reminded of similarities between humans and other animals, mortality salience resulted in decreased attraction to the physical but not romantic aspects of sex. In each study, priming thoughts about how humans are distinct from animals eliminated the association between sex and death.     

Priming from the pulpit: Extending regulatory focus theory to church services

The purpose of this research note is to extend a powerful cognitive psychology theory—regulatory focus theory—to a specific nonprofit organization: churches. We apply this theory to the design of church services to model how church leaders can structure services to enhance congregant experience and generate positive behavioral outcomes. We present an experiment utilizing 126 adult Americans as initial evidence for our framework. The results indicate that using appropriate regulatory focus priming strategies can increase congregant donations.     

Utilizing a Family Decision-Making Lens to Examine Adults’ End-of-Life Planning Actions

Guided by Rettig’s family decision-making theory, the study investigated the effect of an adult child’s decision environment, an adult child’s decision-making perceptions, and a parent’s end-of-life (EOL) planning actions before death on an integrated measure of medical and financial EOL planning actions. Data came from Wave 3 of the public use data of the Wisconsin Longitudinal Study. Results indicated that household net worth, parent’s completion of a living will before death, and adult children’s avoidance of death ideation explained the greatest proportion of variance in adult children’s EOL planning actions. Results also indicated that women, those married, and those with higher education did more EOL planning. Practitioners can use this information to close accessibility gaps due to net worth differences, advocate for a more unified approach to EOL planning, and shift the focus of discussions of death from the death itself to a life well lived.     

Experts’ versus laypersons’ perception of urban cultural ecosystem services

Urban cultural ecosystem services are understood differently by experts and laypersons. Yet, unaccounted differences can lead to management problems for urban green spaces, as experts may recommend practices that do not meet the laypersons’ wishes. Qualitative research on the perception of cultural ecosystem services can be one tool to analyze these differences. We use expert and problem-centered interviews to assess differences in cultural ecosystem service perceptions for experts and laypersons in Berlin. Using an innovative approach, we combine inductive qualitative content analysis with a frequency analysis and multidimensional scaling. This explorative study innovatively merges qualitative and quantitative approaches to show new ways of analysis. Our results show that the experts’ perceptions of nature appear to be more practical, management-centered, whereas laypersons appear to prioritize enjoyment of nature. Overall, multidimensional scaling indicates different perceptions and conceptualizations of cultural ecosystem service bundles, emphasizing the diverging understandings. If these different perceptions are not accounted for it could lead to social and political contrast. They should therefore be acknowledged in decision-making and goal formulation for the management of urban green.     

Intrinsic and extrinsic effects on behavioral tax biases in risky investment decisions

Individuals often do not take taxes correctly into account, which results in distorted or unexpected investments. We shed further light on the discussion of such behavioral tax perception biases by analyzing intrinsic and extrinsic effects on investment decisions. We study two dimensions: (1) the influence of emotions and perceived risk (individual dimension, intrinsic effects) and (2) the influence of available tax information by varying tax complexity and salience (tax system dimension, extrinsic effects). In our laboratory experiment, we construct the payoff structure such that the subjects are confronted with exactly the same choices in net terms in a situation with or without a capital gains tax. This design allows us to identify pure tax perception biases. We show that both dimensions are able to explain tax perception biases. In particular, we find evidence that perceived risk is lower and consequently willingness to take risk is higher with a capital gains tax (with full loss offset provision) than without taxation. Furthermore, this positive effect on risky investment is higher in a situation with a rather low level of tax information in which tax complexity is high and tax salience is low.     

"MEN I MESS WITH DON'T HAVE ANYTHING TO DO WITH AIDS":

Pivotal in HIV/STD intervention and prevention is how individuals perceive risk. This article discusses how ethnotheory can be used to understand the underpinnings of risk perception from the subject's perspective. Ethnotheory's theoretical and methodological character extends present models used to explain sex-related HIV behaviors and provides insights into risk perception useful for the development of effective intervention strategies. Four detailed ethnographic excerpts from low-income African American and Mexican American men and women illustrate how people form perceptions of risk and how information gained through ethnotheory is useful in the design of culturally relevant interventions.     

Perceptions and expectations of price changes and inflation: A review and conceptual framework

Drawing on relevant literature from a diverse range of academic disciplines we present a conceptual framework intended to further our understanding of perceptions and expectations of price changes and inflation. Based on this framework, we provide a detailed review of the literature and an analysis of open issues in current research. The review is primarily concerned with individuals’ perceptions and expectations of price changes and inflation, which can influence individuals’ economic behaviour (e.g. spending and saving decisions). The main insight from the review is that while consumers may have a limited ability to store and recall specific prices, and even succumb to a number of biases in the way in which they form perceptions and expectations of global price changes, they do seem to have some feel for, and ability to judge and forecast, inflation. How they achieve this, however, is still an open question, although plausible explanations have been proposed. While much important research has been undertaken and significant progress made in our understanding of the psychology of inflation, there remain many unanswered questions and interesting avenues for future research, which are discussed in the final part of the paper.     

Development and validation of the Emotional Self-Awareness Questionnaire: a measure of emotional intelligence

This study examined the psychometric characteristics of the Emotional Self-Awareness Questionnaire (ESQ), a self-report measure of emotional intelligence. The ESQ, Emotional Intelligence Scale, and measures of alexithymia, positive negative affect, personality, cognitive ability, life satisfaction, and leadership aspirations were administered to 1,406 undergraduate psychology students. The ESQ was reduced from 118 to 60 items via factor and reliability analyses, retaining 11 subscales and a normal score distribution with a reliability of .92. The ESQ had significant positive correlations with the Emotional Intelligence Test and positive affect, significant negative correlations with alexithymia and negative affect, and an insignificant correlation with cognitive ability. The ESQ accounted for 35% of the variance in life satisfaction over and above the Big Five, cognitive ability, and self-esteem, and demonstrated incremental validity in explaining GPA and leadership aspirations. The significance of emotional intelligence as a unique contributor to psychological well-being and performance, and applications for the ESQ in assessment and outcome research in couple and family therapy are discussed.     

Understanding human ambivalence about sex: the effects of stripping sex of meaning

We offer a theoretical perspective to provide insight into why people are ambivalent about sex and why cultures regulate sex and attach symbolic meaning to it. Building on terror management theory, we propose that sex is problematic for humankind in part because it reminds us of our creaturely mortal nature. Two experiments investigated the effects of reminding people of the similarity between humans and other animals on their reactions to the physical aspects of sex. In Study 1, priming human-animal similarities led to increased accessibility of death-related thoughts after thinking about the physical but not romantic aspects of sex. In Study 2, when participants were reminded of similarities between humans and other animals, mortality salience resulted in decreased attraction to the physical but not romantic aspects of sex. In each study, priming thoughts about how humans are distinct from animals eliminated the association between sex and death.     

Environmental Risk Exposure,Risk Perception,Political Ideology and Support for Climate Policy

The degree to which risk perceptions are socially constructed versus the result of actual exposure to risk is highly contested; how risk exposure and risk perception influence policy attitudes is also poorly understood. We examine how personal exposure to risk factors impacts risk perceptions and policy support related to air pollution and climate change. Our selection of risk exposure variables is informed by the “mental models” literature, and we employ an array of variables to capture subjective risk perceptions using novel survey data. We find that exposure to risk does little to predict risk perception and has a small influence on policy support. Overall, our findings lend support to a constructionist understanding of risk perception and support for policies related to environmental risks.     

SELF, IDENTITY, AND DIFFERENCE:

Interesting parallels exist between the thought of George Herbert Mead and some of the writings of contemporary poststructuralists. Both stress the importance of language, the dynamic character of social and cultural life, and the unstable relations of difference. However, where poststructuralists tend to reduce subjectivity and meaning to discourse, Mead sees the subject in behavioral terms and as constituted in a social self. A comparison and contrast of the two approaches reveals limitations of the poststructuralist conception while demonstrating the strengths of Meadian pragmatism and social psychology. Of special importance, Meadian theory implicitly addresses questions of identity and difference, offering a social pragmatic foundation for a discussion of these contemporary themes. The weaknesses of poststructuralism are illustrated by a Meadian critique of the work of Judith Butler, a leading poststructuralist thinker. This critique faults Butler's poststructuralism for lacking an adequate conception of social relations and a notion of self.     

Internal exclusion of leprosy sufferers: Dual ambivalence and its theoretical implications

On the basis of an anthropological study combined with historical investigation, this paper analyzes Thai people's responses toward leprosy prior to the discovery of a cure for the disease. The findings indicate that the ambivalent perception of leprosy sufferers as anomalous figures led to their ambivalent segregation within the framework of the community. The analysis of this dual ambivalence is revealed as capable of reconciling two approaches to the study of deviance, grounded in conflicting assumptions concerning individual and cultural tolerance of ambivalence: the first focusing on ambivalent perceptions of social deviants, and the second dealing with ambivalent behavioral reactions toward them.