畅想绿色未来——大众汽车环境教育行动

项目主体:大众汽车集团(中国) 项目执行:罗德公共关系顾问(北京)有限公司 获奖情况:第八届最佳公共关系案例环境保护类金奖 项目背景 大众汽车畅想绿色未来环境教育行动,是环境保护部宣传教育中心与大众汽车集团(中国)合作开展的一项长期的可持续发展的青少年环境教育活动.2007～2009年间,大众汽车集团中国与环保部宣教中心合作开展了一系列环境教育活动,以全国的"绿色学校"为平台,通过丰富多彩的活动方式,鼓励学生学习、讨论环境保护的知识,提高环境保护的意识和行动能力,为更好地实现中国社会的可持续发展做出贡献.     

绿色职业与绿色就业

"绿色食品""绿色建筑""绿色出行",当低碳环保的理念逐渐从时尚走向生活,绿色无疑成为人们最多谈论的话题之一。发展要绿色,产业要绿色,环境要绿色,生存也要绿色。中国能不能绿色崛起?如何在与经济、文化、社会息息相关的职业标准和职业教育中贯穿绿色的理念?人们在迫切寻找着答案。     

我国绿色营销面临的问题及策略

绿色营销是随着全球经济高速发展,在环境恶化、人类生存环境受到威胁,人们的环保意识日益增强的基础上提出并发展起来的。因此,绿色营销可定义为企业以环保观念作为其经营的哲学思想,以绿色文化为其价值观念,以消除或减少对地球生态环境的破坏为中心,以满足消费者的消费为出发点,创造和发掘市场机会,并采取适宜的营销手段获取盈利和谋求发展的一种新型营销观念与营销策略。     

分享绿色志愿服务,共创和谐美丽十堰

国家重视环境相应问题,在推进各个省、城市进行保护环境相应活动的过程中,绿色志愿服务(正文中简称为"绿色志愿")这个概念开始出现,十堰市依据国家的规定,建立"绿色志愿"队伍,在志愿工作人员进行保护环境相应活动的过程中,也向人们传达了"绿色"的理念,这对于做好城市的保护环境等相应工作具有重要的正面作用,本文将对十堰市当前"绿色志愿"实际情况予以叙述,对如何分享"绿色志愿"进行合理思考,为十堰市的"和谐、美丽"给予有价值的资料,也为推进"美丽中国"的愿望做贡献。     

创建“绿色家园” 开创学校“控辍”新格局

"绿色家园"建设是逐步建立起较为完备的预防青少年违法犯罪工作的管理教育体系、组织网络和阵地网络,是学校减少学生辍学的"助援团"。我们以"绿色家园"为载体,以教育基地建立为平台,以社会广泛参与、齐抓共管为手段,以深入推进"绿色家园"建设为契机,进一步树立创新意识,提高创新能力,创新活动载体,全面组织并开展丰富多彩、寓教于乐的帮扶活动,全方位调动学生学习的积极性,以降低学生的辍学率,使更多的学生完成学业,成为社会有用的人才。     

环境艺术设计中的绿色概念

环境艺术设计是一种具有美学的科学艺术。与传统建筑材料相比，环境艺术中的绿色设计采用的材料是环保型的，关于对大自然的认识和初探，结合美学和建筑的相关理论，通过节约资源和能源，再利用可回收资源，创造新的生产产品，合理利用环境、保护环境。增强绿色服务意识，增进绿色文化意识，共同构建环境友好型，资源节约型的和谐社会。     

选准"绿色增长"的主攻方向

按照"生态优先、民生为重"的发展理念,加强生态修复,严格环保准入,布局绿色产业,试点先行,以点带面,科学规划建设各级各类绿色经济发展示范区,包括:建设绿色生态产业园区、低碳工业实践区、绿色生态城区及绿色城市、低碳城市.进一步探索发挥绿色GDP政绩考核体系的"指挥棒"作用,对不同发展区域实行有差异的发展目标考核,鼓励、褒奖以不牺牲环境为代价的"绿色作为"、"低碳作为".     

化学教学渗透绿色化学理念的探究

绿色化学又称环境无害化学、环境友好化学、清洁化学、原子经济和无害设计化学,是利用化学原理和方法减少或消灭那些对人类健康、社区安全、生态环境有害物质的科学,它是以绿色意识为指导,以最终杜绝化学污染源、实现化学过程不产生污染为目标,其最大特点是有毒有害物质零排放和零污染,是当今国际化学科学研究的前沿.     

人居环境研究与绿色住区环境设计

一、绿色住区环境设计的意义 绿色住区环境是一种以生态学的基本原理为指导,规划、建设、经营、管理的城镇人居环境。绿色住区环境的意义可以理解为具有生命与活力的城镇住区环境,它们具有优化的生存条件和使人们能够在住区环境中可持续健康发展的生活空间。除此之外,绿色住区环境还可理解为是自然资源消耗少、能源消耗少、无污染、无公害、具有地方特色的高居住质量、高性能、高生活品位及具有文化意韵的住区环境空间。     

激活绿色用品供应链

观念引领消费：市场呼唤绿色酒店用品 绿色消费,是一种以适度节制消费,避免或减少环境破坏,崇尚自然和保护生态等为特征的新型消费行为和过程。绿色消费的意义是倡导消费有助于公众健康的绿色产品,在消费过程中不造成环境污染,引导消费者转变消费观念、消费方式。使用绿色产品能给消费者带来比使用传统产品所没有的效用,如心理上的自豪感以及由于降低对环境的负影响而得到社会认可。     

Noxious Chemical Exposure Trends as Measures of Green Victimization: Public Health,National Health and Nutrition Examination Survey Trends,and Green Criminology

Abstract

Green criminologists have argued that exposure to environmental pollution constitutes a serious form of green victimization of the general public and public health. This claim has not been widely assessed empirically. The present study employs data from the National Health and Nutrition Examination Survey (NHANES) over time to examine trends in exposure to environmental toxins among the U.S. population. NHANES data allow such an assessment through the collection of biological sampling used to determine exposure to environmental toxins. We examined trends for NHANES exposure estimates for biological indicators of pollutant exposure over time for 64 chemicals that have multiple measures. We divide the exposure trends into declining, stable, increasing, and unclear trajectory patterns and discuss the health consequences associated with exposure to measured chemical exposures. Discussion of the implications of this analysis and the need for future studies is provided.     

Computer Games and Simulations as Tools to Reach and Engage Adolescents in Health Promotion Activities

Summary

Computer games and simulations were used extensively in a comprehensive health promotion for adolescents. These strategies were used to attract adolescents to BARN (Body Awareness Resource Network), as well as helping to hold interest. In each of the six topic areas (AIDS, Alcohol and Other Drags, Body Management, Human Sexuality, Smoking and Stress Management) quiz games challenged users to test their knowledge on a topic. Simulations challenges users to apply health information in hypothetical situations. Games were a more important factor in selection of BARN for younger users than for older users. BARN game users were not more likely than non-game users to be isers of other computer or video games, nor did game users engage in more risk taking behaviors (e.g., alcohol and other drugs) than non-game users.     

从北京亚运到广州亚运:"黄山归来仍看岳"

广州亚运会无论从经济、科学技术、比赛精彩程度,都大大超越了1990年北京亚运会.广州亚运更重视中国元素,更有地方文化的色彩,更突出了岭南文化.广州亚运会还带动了周边经济的发展,体现了其辐射作用.广州亚运会有望提升被低估的亚运会品牌,提升亚运会的品质.     

Film Games*

This paper presents data on how film students practice filmmaking skills by devising and playing games. In their games film students suggest images for films and correct one another's notions about the methods for or appropriateness of realizing these images on film. By using increasingly complex games as a series of exercises, students develop greater skill in anticipating programs in making films they imagine. The apparent effectiveness of these games suggests playful behaviors which may seem insignificant because they are not “serious” could be important mechanisms for socializing people's imaginations, tailoring them for a particular kind of problem and problem-solving.     

Geographic Games and Tests

In the age of accountability, there is increased pressure to deliver high-quality education in a limited time period is greater than ever before. Teachers are often left to struggle with issue of determining what knowledge is necessary, and to what depth it may be explored in the classroom. There is a need for strategies to both incorporate the best forms of historical knowledge and to cope with the increased demands on our teachers. The purpose of this article is to examine the idea of what constitutes “historical knowledge,” the issues of breadth and depth, and to suggest strategies for history teachers on how to deal with the challenge of finding the “right” balance between breadth and depth in their history courses.     

奥运之花怒放神州(英文)

2008年8月8日,北京奥运会隆重开幕。来自204个国家和地区的16000名运动员,为了国家的荣誉,为了实践伟大的奥林匹克精神——更快、更高、更强——来到北京,相聚在五环旗下,共同奏响同一个世界,同一个梦想的不朽乐章。