‘Anger is Why We're All Here’: Mobilizing and Managing Emotions in a Professional Activist Organization

The emotions involved in social activism are central factors in the recruitment to, motivation for, and sustainability of social movements. But this perspective on the role of emotions within social movements contrasts with studies of emotions within mainstream organizations where employees are called on to manage their own emotions and those of others. Thus, while much social movement research focuses on how activists actively cultivate emotional expression, these ideas rarely intersect with the organizational research that examines how a diminished quality of working life may result from the need for employees to modify, suppress or emphasize emotions. Using in-depth interviews with activists at Amnesty International, this article bridges this theoretical divide by examining emotional labour and emotional regulation among paid activists in a professional social movement organization. I explore the ways in which employees struggle with the emotional component of their work and the implications of these emotions for the quality of their working life, the stability of such organizations and the maintenance of social movements.     

The medicalization of Nonhuman Animal rights: frame contestation and the exploitation of disability

Nonhuman Animal rights activists are sometimes dismissed as ‘crazy’ or irrational by countermovements seeking to protect status quo social structures. Social movements themselves often utilize disability narratives in their claims-making as well. In this article, we argue that Nonhuman Animal exploitation and Nonhuman Animal rights activism are sometimes medicalized in frame disputes. The contestation over mental ability ultimately exploits humans with disabilities. The medicalization of Nonhuman Animal rights activism diminishes activists’ social justice claims, but the movement’s medicalization of Nonhuman Animal use unfairly otherizes its target population and treats disability identity as a pejorative. Utilizing a content analysis of major newspapers and anti-speciesist activist blogs published between 2009 and 2013, it is argued that disability has been incorporated into the tactical repertoires of the Nonhuman Animal rights movement and countermovements, becoming a site of frame contestation. The findings could have implications for a number of other social movements that also negatively utilize disability narratives.     

Narrative and Frame Alignment in Social Movements: Labor Problem Novels and the 1929 Gastonia Strike

Research on social movements and frame alignment has shed light on how activists draw new participants to social movements through meaning making. However, the ‘framing perspective’ has failed to interrogate how the form or genre in which frames are deployed affects the communication of meaning. The burgeoning literature on social movements and narrative would seem to point to one discursive form of importance to meaning making in social movements, but scholars have failed to connect their insights with the literature on framing. In this article, I analyze five novels published in response to a 1929 communist-led strike in Gastonia, North Carolina. I argue that labor movement activists deployed these long-form narratives for the purposes of ‘frame alignment,’ specifically ‘frame amplification’ and ‘frame transformation,’ and I show how these narratives conveyed frames in ways that other discursive forms could not. The study raises new questions about the selection and reception of discursive forms in social movements.     

Regarding the Protests of Others

While much social movement research focuses on how activists actively cultivate affect and how social movements benefit from shared emotions, these ideas rarely intersect with research examining how race constructs emotional responses in a white settler society. I bridge this theoretical divide by examining the 2009 Tamil diaspora protests in Canada to study dimensions of suffering and apathy through the construction of the racialized protest(er). Drawing upon illustrations from a critical discourse analysis of 153 mainstream news articles and interviews with activists and journalists, this paper explores how racial logic frames media and public discourse through (1) the expression of protesters’ suffering and (2) the construction of racial apathy by the Canadian public. The paper theorizes why and how race frames the production of suffering and apathy, and offers considerations for social movement theory.     

Clothing and social movements: Tibet and the politics of dress

The ‘cultural turn’ in social movement studies has brought a renewed outlook on new social movements and lifestyle movements. In this development on the symbolic challenge of contemporary movements, research has expanded to both music and art. However, little is known about the role of clothing in movements and how activists use it for social change. In making the case for a greater consideration of clothing’s tactical use in identity work, this paper explores the case of the Tibetan Lhakar movement. I argue that for Lhakar activists, clothing is the materialization of the political consciousness of the movement and symbolically acts as a mechanism of communication in shaping its political goals. By using social media to observe individualized collective actions of wearing Tibetan clothing, the paper demonstrates how activists frame and create new political opportunity structures for civic participation in a one party state that controls all speech and movement.     

The Animal Rights Movement in Theory and Practice: A Review of the Sociological Literature

Traditionally, philosophers have had most to say about the ethics of our treatment of non‐human animals (hereafter animals); it is only in recent years that social scientists have engaged with issues concerning humans and other animals. However, in the sociological literature and more generally in the emerging field of Human–Animal Studies (HAS), evidence of interest in the animal protection movement is slight. This review of Eliasian theory, Marxist realism, feminism, ecofeminism, and social constructionist theory – along with key activist approaches to animal activism and advocacy – indicates the theoretical richness of the topic that is nonetheless empirically poor. The animal protection movement is referred to here simply as the animal movement or where appropriate, as one of its three strands – animal welfare, animal liberation and animal rights. The article concludes with a discussion of how social movement theory (the ‘why’) and practice (the ‘how’) might be enhanced by social movement scholars working in collaboration with animal activists.     

This Is What Democracy Sounds Like: Protest Performances of the Citizenship Movement in Wisconsin and Beyond

This article is a case study of an ongoing singing protest in Wisconsin, the group that calls itself Solidarity Sing Along (SSA). An offshoot of the 2011 Wisconsin Uprising, for the first 15 months of its existence SSA was an important nexus of local activists working to recall Republican state senators and the governor. After the recall's failure the group not only continued to carry on but quite effortlessly reoriented its claim making and centered its protests on the freedom to assemble and petition the government, which had been an important cause from early on. Maintaining its pro-labor orientation, SSA has become part of a broader movement for democratic citizenship rights. Situating the group in musical practices of the Wisconsin protests and social movements more generally, I show that how SSA makes and performs its music makes it a part of the citizenship movement. This case study reveals a novel form of claim making within the repertoire of contention practiced by social movements: SSA is a ‘part-time occupation’ and as such has potential to be more resilient and durable than ‘permanent’ occupations à la Occupy Wall Street.     

White-Knuckle Research: Emotional Dynamics in Fieldwork with Racist Activists

Current understandings of emotions as relational expressions rather than individual states have made it possible to reconsider the role of emotion in the research process. This article proposes two ways that qualitative research on social movements can benefit from greater attention to the emotional dynamics of fieldwork. First, by examining the strategic use of various emotions by informants as well as by researchers, scholars are in a better position to explore how informants and researchers jointly shape knowledge and interpretation in qualitative research. Second, exploration of emotional dynamics in interviewing relationships can be used as data to deepen understanding of both the interpretative process and of the emotional content of social movements. I examine these issues in the context of a life history project with activists in contemporary U.S. racist movements.     

‘Not that kind of atheist’: scepticism as a lifestyle movement

This article examines atheist activists from a lifestyle movement perspective. I focus on how atheist activists adopt the term ‘sceptic’ as a distinct identity marker to represent their growing interest in other types of activism beyond atheist community building and criticism of religious beliefs. My data come from thirty-five interviews with Canadian atheist activists and participant observation in the province of Alberta. In contrast to previous social movement approaches to atheist activism, I deemphasize the importance of collective identity and instead attend to personal identity as the site of social change. My findings show that being a sceptic is a personally meaningful identity in the context of a relatively weak secularist collective identity. Moreover, atheist activists who also identify as sceptics wish to expand the boundaries of the atheist movement to include individualistic projects of personal affirmation based on science and critical thinking. This work contributes to our understanding of the everyday activities of activists who engage in individual action in the absence of a strong collective identity. In particular, this article expands our understanding of lifestyle movements beyond the current focus on socially conscious consumption. Instead, I return to the roots of lifestyle movement theory, that is, how one’s everyday choices serve as a form of protest. Finally, this work contributes to atheism scholarship, which has neglected the diversity of individual identities within atheist organisations and among atheist activists.     

ACHIEVING EMOTIONS IN COLLECTIVE ACTION: EMOTIONAL PROCESSES AND MOVEMENT MOBILIZATION IN THE 1989 CHINESE STUDENT MOVEMENT

This article outlines an emotional achievement perspective for the study of emotions in social movements. Following Denzin's work on emotions, I consider emotions as self-feelings that are situated, interactional, and temporal in nature. The concept of emotions as achievement complements Hochschild's emotion management perspective. While management focuses on control, achievement emphasizes articulation and creativity. I argue that, although individuals may be compelled to suppress feelings in the organizational context, different social contexts and practices make it possible for individuals to pursue emotional fulfillment and self-realization. In social movements, the process of emotional achievement among participants unfolds as a process of mobilization. An analysis of the emotional dynamics of the 1989 Chinese student movement shows that emotions were inextricably intertwined with identities and action and that the emotional dynamics generated in this process significantly contributed to movement mobilization. The article concludes with a discussion of the theoretical contributions of the emotional achievement perspective.     

Emotional labour: skill and work in the social regulation of feelings

I define emotional labour as the labour involved in dealing with other peoples’feelings, a core component of which is the regulation of emotions. The aims of the paper are firstly to suggest that the expression of feelings is a central problem of capital and paid work and secondly to highlight the contradictions of emotions at work. To begin with I argue that ‘emotion’is a subject area fitting for inclusion in academic discussion, and that the expression of emotions is regulated by a form of labour. In the section ‘Emotion at home’I suggest that emotional labour is used to lay the foundations of a social expression of emotion in the privacy of the domestic domain. However the forms emotional labour takes and the skills it involves leave women subordinated as unskilled and stigmatised as emotional. In the section ‘Emotion at work’I argue that emotional labour is also a commodity. Though it may remain invisible or poorly paid, emotional labour facilitates and regulates the expression of emotion in the public domain. Studies of home and the workplace are used to begin the process of recording the work carried out in managing emotions and drawing attention to its significance in the social reproduction of labour power and social relations of production.     

Understanding Meaning in Movements: A Hermeneutic Approach to Frames and Ideologies

Social movements contain structures of beliefs and values that guide critical action and aid activists' understandings. These are worthy of interrogation, not least because they contain points of articulation with ideational formations found in both mainstream politics and academia. They offer an alternative view of society, economy and polity that is grounded in protagonists' experience and struggle. However, the ideational content of social movements is often obscured by a focus on particular, immediate goals; by their orientation to certain forms of action; and by the mediated, simplified nature of their communication. Additionally, recent social movements display a tendency to coalition action, bringing a diverse set of political understandings in concert on highly specific campaigns. This conceptual article seeks an approach to identifying the messages within social movements that remains sensitive to their complexity, dynamism and heterogeneity. Through a critique of the concept of ‘interpretative frames’ as developed in social movement studies, I describe the novel concept ‘orientational frame’. In contrast to social movement scholars' tendency to focus on instrumental claim-making by movement organizations, I emphasize deeply held, relatively stable sets of ideas that allow activists to justify contentious political action. Through an engagement with Michael Freeden's morphological approach to understanding ideologies I attempt to draw frame analysis away from the positivistic attempt to delineate general processes into a hermeneutic endeavour more suitable to understanding the richly detailed, context dependent ideas of particular social movements.     

Shifting Symbolic Boundaries: Cultural Strategies of the Animal Rights Movement1

How do activists create cultural change? Scholars have investigated the development and maintenance of collective identities as one avenue for cultural change, but to understand how activists foster change beyond their own movements, we need to look at activists’ strategies for changing their targets’ mindsets and actions. Sociologists need to look at activists’ boundary work to understand both the wide‐sweeping goals and strategies that activists enact to generate broad‐based cultural changes. Using data from participant observation and interviews with animal rights activists in France and the United States, and drawing on research on ethnic boundary shifting, I show how activists used two main strategies to shift symbolic boundaries between humans and animals, as well as between companion and farm animals—(1) they blur boundaries through focusing and universalizing strategies and (2) they cross boundaries physically, discursively, and iconographically. This study contributes a new theoretical and empirical example to the cultural changes studied by scholars of social movements, and it also provides a useful counterpoint to studies of symbolic boundary construction and maintenance in the sociology of culture.     

The stranger the better: support and solidarity in the 2011 students’ protests in Chile

This paper analyses the legitimation dynamics of the student protests in Chile 2011, explaining how the support of ‘strangers’ strengthened its position and endurance. By analysing interviews with both activists and uninvolved citizens, I describe a steady pattern whereby they express the strength and legitimacy of the movement by assessing the ‘abstraction’ of the link between protesters and their supporters. The more abstract these relations – the stranger supporters are – the most relevant and meaningful is their support. Beyond establishing the worthiness of protesters’ claims, strangers provide protesters with a mandate, fostering the movement’s cohesion and thus affecting its ability to endure through the conflict. While the literature has mostly looked at adherents as only potential (or failed) constituents, I argue that support that remains external plays a crucial role in social movements’ chances of success. This support needs, however, to avoid being framed as insufficient engagement. Further analysis shows that the distinction between protesters and strangers often requires active boundary work, allowing the movement to maximize the benefits of strangers’ support while managing its risks. The relation between these boundaries, the efficiency of different contention tactics and their adaptation is analysed here. The study argues that strangeness can involve very different, even opposed phenomena, which are often confounded, namely ‘otherness’ and ‘abstraction’. Critically drawing upon Simmel, I explain how it is ‘abstraction’ in particular that helps our understanding of the role of strangers in social movements and consider how this distinction could enrich research on the symbolic aspects of contentious politics.     

WOMEN'S WORK:

We use in-depth interviews, participant observation, and document analysis to examine women's involvement in the Gulf War Illness movement. We find that women's cumulative grievances of health concerns, financial hardships, and emotional problems opened them to movement recruitment as they surfed the Internet for information and support. The movement's division of labor was influenced not by gender but by health status. Women used the Internet to provide medical information and emotional support to geographically dispersed veterans. Activism transformed women activists by endowing them with a sense of empowerment and a somewhat broadened concern for social justice. Although their transformations disposed the women to become active on related issues, it did not extend to concerns about gender discrimination. We suggest that the next research step is to investigate gender differences in movement processes by surveying activists across a variety of movements to test propositions and to identify the characteristics of other social contexts that structurally instigate a departure from traditional gender roles.     

Strategies,Action Repertoires and DIY Activism in the Animal Rights Movement

Following Tilly, this paper argues that a social movement is what it does as much as why it does it. This approach is particularly important in the case of the animal rights movement, which is often demonized as extremist and violent. Critics of the movement claim that animal activists use letter bombs, arson attacks and threats to intimidate those they see as animal abusers and that violent direct action of this kind is typical of the movement as a whole. The present paper argues that the mainstream animal movement – in the USA, the UK and Australia – is overwhelmingly non-violent and that its core strategies and tactics have two broad aims, namely to gain publicity for the movement and to challenge conventional thinking about how we treat non-human animals. This is achieved primarily by the deployment of the key tactical mechanisms of persuasion, protest, non-cooperation and intervention. These tactics may be deployed collectively or as DIY (Do-It-Yourself) activism which many grassroots animal activists – ‘caring sleuths’ to use Shapiro's apt term – seem to prefer. The paper focuses on demonstrations and pamphleteering as examples of publicity strategies or liberal governance strategies as well as critical governance strategies or interference strategies such as the hunger strike, ethical vegetarianism and undercover surveillance.     

Tweeting India’s Nirbhaya protest: a study of emotional dynamics in an online social movement

Abstract

Previous research has recognized the role of emotions in protests and social movements in the offline world. Despite the current scenario of ubiquitous social media and ‘Twitter revolutions,’ our knowledge about the connections between emotions and online protests still remains limited. In this study, we examine whether online protest actions follow the same emotional groundwork for supporting and nurturing a social movement as in the offline world, and how these emotions vary across various stages of the social movement. Through a computer-assisted emotion analysis of 65,613 Twitter posts (tweets), posted during the Nirbhaya social movement (movement against the Delhi gang-rape incident) in India, we identified a strong resemblance between online emotional patterns and offline protest emotions as discussed in literature. Formal statistical testing of a range of emotions (negativity, positivity, anger, sadness, anxiety, certainty, individualism, collectivism, and achievement) demonstrates that they significantly differed across stages of the social movement; as such, they influenced the course of the online protest, resonating parallels with offline events. The findings highlight the importance of anger and anxiety in stirring the collective conscience, and identify that positive emotion was pervasive during the protest event. Implications of these findings are discussed.     

Moral Reflexivity and Dramaturgical Action in Social Movement Activism: The Case of the Plowshares and Animal Rights Sweden

Drawing on Durkheim's sociology of morality, which identifies ideals and norms as the key components of morality, this article outlines a theoretical model for understanding how social movements can bring about legitimate social change. Social movement activists, we propose, can be conceptualized as followers and pursuers of sacred ideals. As such, they frequently come into conflict with existing norms in society. To manage this dilemma, activists must downplay their role as norm breakers while emphasizing their identity as followers of ideals. This in turn requires moral reflexivity in the staging of collective action. The article shows how dramaturgical control (Goffman) is exercised towards this end among activists engaged in two social movements in Sweden: the Plowshares peace movement and Animal Rights Sweden. The article further examines the internal stratification, or ‘moral hierarchies’, within the two activist groups in the light of the proposed model. The closer the activists were able to adhere to the sacred ideal, the higher the social status they enjoyed within the group.     

Knowledge co-production with social movement networks. Redefining grassroots politics,rethinking research

Drawing on ethnographic research with social movement networks in Spain, this article explores the challenges and possibilities of research collaboration. My project focused on the emerging logics and practices of collective action, the ongoing re-definition of grassroots politics. The engagement with social movements as reflexive communities – not simply objects to be studied, but subjects actively producing their own analysis and explanations, their own ‘knowledge-practices’ – deeply transformed the in-fieldwork encounter. Through a series of co-analysis workshops, designed and implemented together with the research subjects/collaborators, this research became an open-ended dialogue of reflexivities. The shift from working on social movements to working and thinking together with social movement activists as co-researchers produced new scholarly knowledge, advancing our understanding of contemporary collective action, while simultaneously making research useful for the activists. Moreover, locating epistemic and methodological questions at the centre of the project, I addressed salient debates in social science, exploring collaborative frameworks in order to problematize traditional forms of knowledge production and validation.