Communicating on Behalf of Global Civil Society: Management and Coordination of Public Relations in International Nongovernmental Organizations

In the last few decades, nongovernmental organizations (NGOs) have become influential actors in creating awareness of international social, political, environmental and economic causes in global society. However, NGOs have not received much attention in research on international public relations. This study contributes to filling that gap by analyzing how NGOs manage public relations according to the generic principles of excellence in global public relations and how they coordinate strategic communication between headquarters and local units. An online survey of 440 practitioners revealed 2 excellence clusters and 4 clusters of organizations with differing degrees of centralization. Excellent NGOs were found to assign more resources to public relations and more frequently considered cultural context in their communication programs. Thus, the study gives significant insights into international public relations practice in the global civil society sector and reveals further need for modifying and extending public relations theory in that respect.     

NGOs in the News: The Road to Taken-for-Grantedness

The proliferation of nongovernmental organizations (NGOs) since the 1970s has generated a wealth of research as to the causes and implications of the rise of this sector. Public awareness of NGOs and their activities has grown as well, at least in part due to increased media coverage of the organizations and the situations to which they respond. Although NGOs are not new to global polity, media attention to them as a sector only really began to take off in the 1990s. Using quantitative and qualitative analysis of two international newspapers from 1985-2010, this study explores the legitimation process of NGOs and examines the role of categorization and labeling in this process. The results show that the establishment of a distinct label in the media served to propel cognitive recognition of NGOs, and that media coverage reflects changes in cognitive legitimacy over time.     

NGOs and the Democratization of Ecuadorian Water Governance: Insights from the Multi-Stakeholder Platform <Emphasis Type="Italic">el Foro de los Recursos Hídricos</Emphasis>

NGOs have taken up an increasing number of roles and responsibilities in Latin American societies. Based on a study of the multi-stakeholder platform, the Water Resources Forum in Ecuador, this paper shows how through the creation of a broad network of NGOs, academics, grassroots water users organizations and governmental actors; this platform has been able to contribute to the democratization of water governance. This paper analyses the international and national socio-political context in which this platform developed and traces the history and strategies that marked its development. Based on this, it argues that NGOs can play an important role in the development of more democratic and inclusive public policy making in water governance, but that the capacity of NGOs to bring about change greatly depends on the socio-political context and on the networks they are able to forge with grassroots organizations, state agencies, funders and other third sector actors.     

Discourse Failures and the NGO Sector: How Campaigning Can Undermine Advocacy

Within academic research, more and more scholars reveal the ambivalence of NGOs—the sometimes constructive, sometimes destructive role they play in solving societal problems. In this paper, we present a discourse analysis that illustrates how NGOs’ campaigning may undermine their reputation and advocacy function. We conclude that such discourse failures are frequently not merely an accidental by-product, but rather a not-intended consequence of deliberate NGOs’ campaigns. By applying ideas from political economy, we make particular note of probable discourse failures when campaigns attempt to deal with complex issues in an environment rife with wide-spread prejudices and where the NGO’s work is transparent. We present collectively institutionalized commitments for NGOs and commitment services enforced by political organizations as instruments that are suitable for increasing public accountability of the NGO sector. In conclusion, we argue that further research can benefit from systematically analyzing the interdependencies between discourses and institutions.     

Organization and Management in the Third Sector: Toward a Cross‐Cultural Research Agenda

Third sector organizations in the industrialized and the developing world—and particularly the subset of third sector organizations known as development nongovernmental organizations (NGOs)—are becoming more culturally diverse in internal staff composition, management styles, and working environments. Although cultural issues have been largely absent from the nonprofit and the NGO research literatures, the organizational implications of societal culture and organizational culture are widely debated within other research fields. This article proposes a closer engagement between third sector management research and the wider study of cross‐cultural organizational issues within anthropology, development studies, and management theory. It argues that such an exchange is necessary if third sector organizational research agendas are to include changing organizational landscapes effectively, and the article concludes with some ideas for future research.     

Who Can Help People with HIV/AIDS in Africa? Governance of HIV/AIDS and Civil Society

This paper locates NGOs dealing with HIV/AIDS problems in sub-Saharan Africa into the larger governance context within which they function. This aims at a theoretical shift to assess the aspirational characteristics for the agency of NGOs that are used to legitimate contracting out implementation of internationally designed HIV/AIDS policies to these organizations. The paper interrogates the nature and impact of the governance structure on NGOs and then looks at the implications of this for HIV/AIDS. The questioning is based on a juxtaposition of the perspective of international policy fora in relation to civil society organizations with the way NGO work is perceived by the people at the receiving end of the policies. The paper suggests that as part of the international governance structure, NGOs are limited within the policy frameworks created by this structure. Furthermore, due to their organizational characteristics, NGOs lack capacity to establish sustainable long-term interventions relevant for sociocultural change as perceived by people themselves.     

Predictors of Capacity-Building Needs Among Nongovernmental Organizations in Sub-Saharan Africa

Nongovernmental organizations (NGOs) play important roles in social development in the Global South. However, little evidence exists concerning NGOs’ capacity-building needs. We sought to understand organizational and network factors that explain capacity-building needs. Using an online survey of 282 NGOs in Ghana, Kenya, and Nigeria, we found high levels of capacity-building need, particularly concerning resource development. Using multivariate analyses, we found greater staff size predicted less overall capacity-building need based on a 15-item index (α = .88). Examining individual capacities, receiving at least half of funding from international sources and prior capacity-building assistance were consistent predictors of lower odds of capacity-building need.     

A Critical View on the Role of NGOs in Systemic Capacity Building: Insights from Projects for Promoting Access to Water and Self-sufficiency in Food Production in Northern Ghana

The paper takes the example of Northern Ghana with its inadequate provision of basic social infrastructure for exploring the ability of NGOs to provide effective capacity building. It examines if NGOs have sufficient understanding and knowledge for operations and if their philosophy and objectives are enough to enable judgment and lasting successes. Weaknesses and strengths of NGOs are investigated as they still are indispensable organizations for developing backward areas, especially for fostering sustainable rural community development. It is shown that the theoretical framework of ‘landscape development' applies best to analyse how the many simultaneous transformations occur in this context and how they connect. A succinct impact study is exhibited in the paper to demonstrate how some of these effects come about. The survey regards World Vision, an international NGO that has been active in Ghana for a long time.     

Framing contests in global NGO networks: How controversies enable and challenge collaboration and action

In multistakeholder sustainability initiatives, nongovernmental organizations (NGOs) need not only to negotiate with actors from other sectors, but also with other NGOs. Taking a framing perspective, this study examines how NGOs engage in framing contests because of their collaborative attitude toward the private sector. Through an analysis of Oxfam's participation in the Shrimp Aquaculture Dialogues, the paper examines the interplay between NGOs that propose and oppose certification as a viable strategy for ensuring sustainability in the farmed shrimp sector. The results show that controversies among NGO groups related prognostic framing (i.e., regarding the proposed solution to a problem) are characterized by specific ontological and normative attributes. The paper offers NGOs strategies for dealing with such controversies and shows that, depending on the nature of the controversy, engaging in framing contests might enlarge or constrain the roles that an NGO is able to play in a multistakeholder setting, particularly, when it comes to preserving its independence while securing interdependence with others.     

Gender relations, "Hindu" nationalism,and NGO responses in India

This article explores the strategies employed by nongovernmental organizations (NGOs) to challenge the right wing nationalism that dominates Indian politics. The opposition of the NGOs to the current political climate has evolved a variety of strategies, depending on their links with northern NGOs or international organizations such as the UN, and their reliance on foreign funding. The organizations that have links with international NGO community primarily express their opposition through consciousness raising and networking strategies. Because NGOs activities at the national level have the potential to attract the attention and anger of nationalist actors, many choose to operate at local level for fear of harassment. Some get involved in initiatives such as direct-action campaigns which spring up when violence breaks out in a locality, or immediately afterwards. Another strategy being set up by NGOs is cooperative and cross-community initiatives to encourage as well as build on historic relationships of socioeconomic and political interdependence between Hindus and Muslims. These strategies seek to strengthen people's awareness of the distinction between personal spiritual beliefs, the true character of India's composite culture, and of the religious rhetoric being disseminated by nationalist for the purpose of securing political power. Although much effort has been exerted by these organizations, these strategies have limitations, which are discussed in this paper.     

Funding Civil Society? Bilateral Government Support for Development NGOs

Research on the determinants of foreign aid tends to focus on the relationship between donor country priorities and recipient state characteristics, but donors also make decisions about which organizations and programs within countries will receive assistance. Although NGOs increasingly have been recipients of foreign aid, few data are available to investigate which organizations within a given country receive that funding. Donors may prioritize structural characteristics of NGOs or their local ties—or they may seek a combination that blends concern about efficiency and accountability with an interest in developing national civil society. We use original data from Cambodia to explore whether aid is likely to go to managerial organizations (professionalized NGOs and NGOs that utilize modern management tools) or to organizations that are embedded in the domestic context. We argue that managerialism provides legitimacy for NGOs by signaling capacity and accountability to donors, increasing the likelihood of government funding. We argue that local embeddedness also confers legitimacy by aligning community ties and networks to rights-based development, increasing the likelihood of government funding. We find general support for the managerialism argument, but donor agencies do not prioritize direct funding for “indigenous” NGOs—not even among those with high levels of managerialism.     

Promoting Civil Society in Contemporary Poland: Gendered Results of Institutional Changes

This paper is a contribution to the ongoing discussion concerning factors determining the development of civil society in a post-state socialist context. It examines the financial mechanisms designed to promote civic engagement in Poland, including EU grants and the so-called ‘percentage law’ that allows citizens to support NGOs of their choice with 1 % of their taxes. A detailed analysis of these mechanisms demonstrates that they are advantageous for some types of non-governmental organizations and not for others. Instead of enhancing the situation of the whole sector, they tend to support NGOs that already have substantial resources and hold a strong position vis-à-vis the state. Moreover, organizations and groups fighting for issues considered to be controversial—such as women’s NGOs advocating for the right to abortion or criticizing authorities for their lack of concern when it comes to violence against women—have limited chances to gain financial support from both the state and those sources that are independent from the state. This shows how seemingly gender-neutral institutional arrangements may bring gendered results. The following analysis is based on available statistics (several reports provided by the Klon-Jawor Association, Social Diagnosis Reports from 2007 and 2011) and qualitative data (semi-structured interviews and discourse analysis of the Polish media).     

The Structure and Resources of NGOs in Estonia

The paper examines the present state of voluntary associations in Estonia—their resources and fields of activity. First, the paper discusses two possible functions of nongovernmental organizations (NGOs) in the postsocialist social change: the opening up of participation channels complementary to those of representative democracy and the support to the state in fulfilling social welfare functions. A view stressing the latter function of the voluntary sector has hitherto dominated Estonian domestic political discussion. The actual capacity of Estonian NGOs is assessed on the basis of previous research and the results of a mail survey (779 responding organizations). The resources of the respondents are smaller than expected. Resources differ greatly between urban and rural associations, and between NGOs representing different fields of activity. The paper concludes with a discussion of the empirical findings and of the need for further research.     

Alternative Approaches to the Governance of Transnational Labor Recruitment

As globalization advances, the governance challenges relating to cross‐border labor recruitment have also grown. Transnational companies that manage the employment‐based migration process often take advantage of individuals seeking work abroad. While some states have implemented recruitment regulations, a combination of jurisdictional constraints and economic interests have limited states’ capacity and political will to take action. Supplemental strategies are emerging led by international organizations, non‐governmental organizations (NGOs), labor unions, and corporate trade groups. This paper reviews the strengths and weaknesses of strategies led by each of these different types of actors and explores potential synergies among them.     

A critical cross‐cultural perspective for developing nonprofit international management capacity

Issues of the effectiveness of international nongovernmental organizations (NGOs) are becoming critical among a claim that cultural sensitivity to people's needs and the appropriateness of interventions is a competitive advantage of the sector. Here, the cross‐cultural management agenda is set out, particularly in terms of the transferability or appropriateness of management knowledge and development interventions. Research propositions are presented that, if supported through future empirical findings, suggest cultural hybridization is a process that can be managed through greater stakeholder involvement, leading to greater appropriateness as well as effectiveness of international NGOs.     

Bringing Women's Voices into the Dialogue on Technology Policy and Globalization in Asia

This article documents an innovative research project 'Monitoring the Impact of Technological Changes in Women's Employment in the Asian Region'. Initiated in 1994 by the United Nations University Institute for New Technologies (UNU/INTECH), the project sought to democratise the dialogue around technological changes and globalization by bringing together NGOs active among women workers, academic researchers and policy makers. It was guided by the assumption that those affected by the impact of new technologies should play a major part in making and implementing policy. Women workers, for example, should be able to lay claim to the knowledge which circulates through international organizations, while national and international policy makers stand to gain by listening directly to groups such as these who frequently are excluded from the benefits of globalized technological changes. Twenty-eight trade union and non-governmental organizations (NGOs) worked alongside experienced researchers, covering eight countries and holding a series of both country-based and international workshops. The first research project to attempt direct inter-communication on such an extensive scale, 'Monitoring the Impact of Technological Changes in Women's Employment in the Asian Region' shifted the debate on gender and technology onto the terrain of the actual problems and possibilities currently faced by women workers rather than adopting positions for or against technology. The collaborative research process highlights several priority areas of policy dialogue which have been neglected and indicate ways of organizing which could secure better conditions of work. The evidence uncoveredandthe concerns expressedraise fundamental questions about whose interests and values are shaping the emerging techno-economic paradigm.     

Are We at the Cutting Edge or the Blunt Edge?: Improving NGO Organizational Performance with Private and Public Sector Strategic Management Frameworks

Bankruptcy or irrelevance are likely paths for not‐for‐profit organizations (NGOs) that do not reshape themselves to achieve greater impact, efficiency, and accountability in an increasingly global, competitive environment. But how relevant are public and private sector management frameworks for NGO repositioning? This article provides initial answers through a case study of CARE, one of the largest international relief and development nonprofit organizations in the United States. It explores the transformation frameworks employed at CARE between 1992 and 1997, assesses what worked and what did not, and identifies initial lessons learned for the broader sector.     

Governanceregimes im Wandel

Since the early 1990s, substantial changes have been observed in the organizational and decision structures of the non-university research sector. Drawing on a broad spectrum of quantitative and qualitative evidence, we investigate these changes in the governance regimes of the Max-Planck Society, the Fraunhofer Society, the Helmholtz Association and the Leibniz Association. Our analysis shows that the output efficiency of these four research organizations has increased markedly. Also, new governance mechanisms have become stronger, such as hierarchical management, resource competition, network coordination and international reputational competition. In contrast to developments in the university sector, however, we do not find evidence for a decrease in state influence. Rather, the governance regimes of research organizations have become more complex and tend to be “over-steered”.     

Defining Chinese Nongovernmental Organizations

In interpreting the current surge of nongovernmental organizations (NGOs) in China, scholars have mainly applied western concepts of civil society, corporatism, and the third sector. These perspectives, however, are not sufficient to account for the importance of China's particular historical and political culture. This paper discusses the development and future of NGOs in the context of current scholarly research as well as the role of China's historical and current sociopolitical situation.     

Toward Culturally Democratic Citizens: Nongovernmental Organizations and the State

This study investigates the relationships between nongovernmental organizations (NGOs) and the state. It demonstrates that Colombian state institutions aim to foster “culturally democratic citizens” through decentralization initiatives and participation mechanisms at the local level. The National Culture Plan is an overarching national policy that intends to be a reference for governance and civil society participation looking particularly to the players involved in the provision and consumption of cultural activities for its implementation. It marks a change at the national level as it launches civil society into the formulation of cultural policies and political participation in general. By examining local nongovernmental organizations through document and qualitative analysis, the study identifies four types of nongovernmental organizations that self-identified as working in cultural activities in Bogotá—insiders, yearners, dismissers, and outsiders. These types of NGOs emerged in personal interviews and illustrate that NGO–state relationships vary across the sector. Participation among the nongovernmental sector is uneven despite institutional reforms and initiatives supported by national legislation. This article provides data to add to a growing and innovative body of research necessary for professionals in public policy and nongovernmental management fields.