Images and Strategic Corporate and Marketing Planning

This article reviews the concept of images in marketing. The marketing literature identifies two levels of images: brand images and corporate images. At the brand level, corporations address the extent to which each marketing instrument contributes to the brand image and the extent to which that image enhances desired economic behavior of markets. Corporate images include brand images, but they also consist of factors such as the quality of management, corporate leadership, and employee orientation. Corporations must harmonize their brand and corporate images. They also must bring their perceived self-images into harmony with those of all relevant publics. To harmonize these images, the planning of marketing and public relations should be integrated at the level of strategic management. Corporate leadership can detect the overlapping requirements of the market and society only by combining marketing and public relations under the common roof of strategic corporate planning and by making them equal instruments of management.     

CEOs'Career Backgrounds and Corporate Long-Term Strategic Planning*

CEOs affect corporate outcomes along various dimensions, including the emphasis placed on long-term strategic planning. This study assesses the impact of CEOs’functional and industry specializations on R&D and capital spending in four manufacturing industries. We found only limited support for our position that CEOs with more professional-type careers are less willing than other CEOs to have their firms make long-term investments. “A critical theme of… the modem industrial enterprise is that creating and maintaining such capabilities is a continuing, long-term process–a process that requires sound, long-term perspectives from the decision makers responsible for the health and growth of their enterprise.” (Chandler 1991, p. 627)     

Deprivation and Child Abuse: Implications for Strategic Planning in Children's Services

SUMMARY. The paper reviews the association between material deprivation and child abuse and considers the implications of the association for preventive strategies. The authors conclude that community-wide strategies aimed at supporting all child carers are more likely to succeed in preventing child abuse than those based on identification of high risk' groups. Common elements of successful community-wide strategies are presented as are the implications for child protection policy making.     

A Strategic Planning Process for a Small Nonprofit Organization: A Hospice Example

Strategic planning is an essential part of management. However, planning processes can consume great amounts of time and resources that small, nonprofit organizations may lack. Moreover, the process that is used can be tedious and may result in plans that are discarded before or during their implementation. In this article, a strategic planning process is presented that incorporates a Policy Delphi group technique and Situation Structuring, a computer program that assists participants in structuring or defining the problems to be addressed in the plan. The organization to which the process is applied is a small, nonprofit hospice. Both the planning process and an evaluation of the implementation of the resultant strategic plan are examined.     

An Editorial Planning for Health Services

Abstract

The field of administration and management has undergone a steady evolution since its origin at the turn of the century. A perspective regarding that development is useful to the health service administrator. This paper examines and interprets selected writings in administration and management. The appropriateness of this open-communication model to medical settings is demonstrated and the application of this model to a specific student health service is described and discussed.     

From Iraq to Katrina and Back: Bureaucratic Planning as Strategic Failure,Fiction, and Fantasy

Bureaucratic planning is a complex sociocultural process rife with vested interests, contradictory aims, and internal conflicts. In the wake of Hurricane Katrina and the US occupation of Iraq, contemporary media discourses on planning have downplayed this complexity and diverted attention away from a more nuanced understanding of planning as a sociological process. In this article, I show how policy and press debates regarding bureaucratic planning in Iraq and New Orleans are rooted in technocratic and rationalist perspectives, constituting a kind of modernist faith. These contemporary discourses are often one‐dimensional, failing to consider the conflicts, contradictions, and counter‐intuitive outcomes that are inherent in planning in complex situations, including urban reconstruction, military occupation, and disaster response. I show how flawed approaches in the present are deeply linked to the past, connecting Iraq and Katrina to a detailed ethnographic case study on failed urban planning in colonial Zanzibar. Even though the three cases of Iraq, Katrina, and Zanzibar differ across time, context, and conditions, they reveal that bureaucratic planning is best understood as a multidimensional strategic practice that is intrinsically shaped by sociocultural forms. Plans may ostensibly fail in one sense and yet still produce quite enduring effects. They may remain ‘fictions’ at one level but still wield real impact. And even if they are informed by fantasy, bearing little utility from a functional perspective, plans still serve as performative and persuasive acts, informed by political ends.     

The Manageable Approach to College Health Services Planning Part I

Abstract

College health services must function effectively within two dynamic and complex environments-higher education and health. College health services are also increasingly expected to respond to emerging forces within the fields of adolescent medicine and college health itself and to seize opportunities to improve the health status and lifestyles of college-age adults. Thus, it is essential that college health services be well planned to meet student needs more completely and to ensure a more appropriate role for college health in both the health and higher education fields. This article depicts the strategic and operational planning that is necessary and delineates how such planning can be accomplished within 10 weeks through the application of the “Manageable Approach.” Basic concepts of the Manageable Approach are presented, its six major stages are described, and detailed guides to the success of each stage are included. These guides focus on the purposes and results of each stage, the group maintenance activities necessary, the specific steps to be followed, the special techniques to be employed, and the planning aids to be used in the discussion of substantive issues. In this first part of a two-part series, strategic and operational health planning are described, the Manageable Approach is introduced, and the first two stages—organization and education, and mission and program goals—are delineated.     

Male Responsibility in Sexual Activity and Family Planning: Perspectives of a College Mental Health Professional

Abstract

Social movements of the previous two decades have forced a reevaluation of the traditional male role in sexual activity and family planning. Men are now expected to be active, responsible participants in decisions and actions concerning contraception, child care, pregnancy, partner satisfaction, and emotional bonding. While a number of rational “shoulds” have been advanced as guidelines for healthy, responsible male functioning, the actual behavior exercised is often a function of more irrational or conflicted motivations. The focus of this paper is an examination of motivations underlying maladaptive decisions by college males in the areas of sexual intercourse, contraception, and partner pleasure. The motivations involved in decisions to engage in sexual intercourse are classified and discussed along interpersonal and intrapersonal dimensions. The motivations involved in the use or nonuse of contraceptives are classified and discussed through use of Horney's interpersonal nomenclature. The motivations involved in the failure to give pleasure to one's partner are classified and discussed through use of sexual character types adapted by the author from Millon's personality typology. A societal influence on male lovemaking is also addressed. Concluding remarks address the difficulty of precisely defining male responsibility in sexual activity and family planning.     

‘Children in Need’: Using Geographical Information Systems to Inform Strategic Planning for Social Service Provision

SUMMARY: Recent legislation, requires local authorities to provide services such as day care for children in need. New computer techniques for geo-spatial analysis—Geographical Information Systems—ore now muck used by local authorities in planning environmental and engineering services. This article explores the extent to which these techniques can be applied to social data and, in particular, whether they are useful for strategic planning of day care and other social service provision.     

Enhancing the Career Planning Self-Determination of Young Adults with Mental Health Challenges

The impact of an intervention on the self-determination and career planning engagement of young adults with mental health challenges was studied. Sixty-seven young adults, 20 to 30 years of age, with mental health diagnoses (e.g., depression, bipolar disorder) were randomly assigned to intervention and control groups. Statistically significant greater increases were made by the intervention group versus the control group for self-determination and career planning engagement, and self-determination at least partially mediated increases in career planning engagement. With career planning self-determination interventions, young adults with mental health challenges might be able to achieve better career and life outcomes than is typical for this population.     

Planning for Pluralism:

No abstract available for this article.