Queering PR: Directions in theory and research for public relations scholarship

ABSTRACT

This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to serve as a disruption to contemporary public relations theory; it is a cry for radical rethinking of how we come to identify, define, and understand the discipline.     

Queer Questions

Abstract

As rights claims on the basis of sexual orientation and gender identity occupy an increasingly prominent place in international politics, it seems clear that the long-running Woman Question has been supplemented by a set of variously articulated “queer questions.” Drawing on postcolonial, feminist and queer theory, and readings of queer literary and cinematic texts from India and Iran, this article explores moments of resonance, intersection and tension between the Woman Question and queer questions. It argues, first, that contemporary queer questions echo the preoccupations of the Woman Question even as they are uncannily prefigured by it; second, that these questions have been mutually disruptive of one another, so that queer questions are not simply a rerun of the Woman Question; and third, that differences between these questions are problematically flattened out in projections of shared futurity articulated in the abstract universality of “human rights.” Navigating the shared pasts, fraught presents and imagined futures of Woman and queer questions, the article brings queer critiques of temporality to bear on the concerns of postcolonial queer activism. It elucidates opportunities and challenges for alliance between the subjectivities interpellated by these various questions. In addition, it asks how the proliferation of new subjectivities under the sign of “queer” troubles notions of universal human rights.     

Organizational Practices and Prefigurative Spaces in European Queer Festivals

Social movement scholars have been actively debating the importance of organizational structures for solidarity and new social movements. This article investigates how queer festivals build on the horizontal structure legacy of those movements, constructing their own prefigurative models through a set of specific organizational practices. Queer festivals constitute a dynamic repertoire of action of queer politics in Europe, expanding across the continent. Based upon their belief in the limits of strict identity politics of gender and sexuality, queer festivals attempt to construct new identities, based upon their anti-identitarian ethos. Beyond their discursive frames, queer festivals, as prefigurative spaces, attempt to build their new identities through specific practices, reflected among others on their organizational choices. The article posits three key elements for the prefigurative model that queer festivals attempt to build: (1) Squats as the spaces in which queer movement actors build their anti-authoritarian identity; (2) the organizational choice based on horizontality; (3) the role of the Do-It-Yourself model for festivals' deployment. Insight into queer festivals is based on ethnographic research conducted in five European capitals, including semi-structured interviews.     

LGBTQ + community organizations under neoliberalism in Ontario,Canada: Contradictions and disconnects

Abstract

This study examines the impact of neoliberal policy—which introduces competition for funding and pressure to professionalize and bureaucratize—on the working conditions and precarity of a purposive sample of southern Ontario (Canada) organizations dealing with LGBTQ?+?health. Findings from semi-structured, in-depth interviews with 20 community-based organization stakeholders and government bureaucrats confirmed that neoliberal policy pressures these organizations to professionalize and bureaucratize, while restricting political advocacy. Queer Liberation Theory’s three central tenets of anti-assimilationism, solidarity across movements, and the political economy of queer health are used to understand the situation and possible futures for third-sector organizations within the LGBTQ?+?movement.     

Transnational queer sociological analysis of sexual identity and civic‐political activism in Hong Kong,Taiwan and mainland China

The sociology of homosexuality lacks engagement with queer theory and postcolonialism and focuses primarily on the global metropoles, thus failing to provide a plausible account of non‐Western non‐normative sexual identities. This research adopts the author’s newly proposed transnational queer sociology to address these deficiencies. First, it critiques the Western model of sexual identity predominantly employed to elucidate non‐Western, non‐normative sexualities. It does so by examining not only the queer flows between West and non‐West but also those among and within non‐Western contexts to produce translocally shared and mutually referenced experiences. Second, the proposed approach combines sociology with queer theory by emphasizing the significant role of material, as well as discursive, analyses in shaping queer identities, desires and practices. This article employs the approach to examine young gay male identities, as revealed in 90 in‐depth interviews conducted in Hong Kong (n = 30), Taiwan (Taipei, n = 30) and mainland China (Shanghai, n = 30) between 2017 and 2019. More specifically, it highlights the interplay between the state and identity by investigating the intersection and intertwining effects of these young men’s sexual and cultural/national identities, revealing three different forms of civic‐political activism. The article both demonstrates the way in which sexuality and the state are mutually constituted and provides nuanced analysis of the heterogeneity of contemporary homosexualities in Hong Kong, Taiwan and mainland China. In applying a new sociological approach to understanding sexuality, this research joins the growing body of scholarship within sociology that is decentring the Western formation of universal knowledge.     

“Brown girls can’t be gay”: Racism experienced by queer South Asian women in the Toronto LGBTQ community

Abstract

The absence of scholarship on South Asian discrimination in Western queer discourse contributes to a narrative that South Asians are not subjected to racially charged forms of discrimination in the LGBTQ community, which is fundamentally untrue. This article presents narrative-based accounts of nine queer South Asian women in Toronto, Canada, to examine the ways in which they experience racial discrimination in the LGBTQ community, and the impact that this mistreatment has on identity formation and connectivity to queer spheres. It finds that queer South Asian women experience racial discrimination in the form of racially charged microaggressions, which are evidenced through expectations of assimilation to Western-normative performances of queer identity and erasure of South Asian culture in the LGBTQ community. Further, it reveals that Toronto’s LGBTQ community perpetuates a culture of White privilege that discredits the intersectional identity of queer South Asian women, and consequently invisibilizes, alienates, and revokes agency from these women who do not fit the majority’s conceptualizations about what a queer woman looks like.     

Contesting 'straights': 'lesbians', 'queer heterosexuals' and the critique of heteronormativity

The essay explores interrelations between Lesbian Theory and Queer Straight Theory. It provides a brief genealogy and an interrogation of the "discourse of queer heterosexuality." I argue that Queer Straight Theory is certainly indebted to lesbian (and) feminist critiques of institutional heterosexuality and their denaturalizations of straight and lesbian sexualities. Lesbian and Queer Straight Theories remain in disagreement, however, about notions of power and identity that shape their theoretical and political stances.     

A Critique of Queer Phenomenology: Gender and the Sexual

This article critiques Sara Ahmed’s queer phenomenology in light of psychoanalytic theory of sexuality. I argue that there is a conspicuous absence of the unconscious, sexuality, and fantasy in Ahmed’s Queer Phenomenology: Orientations, Objects, Others. I turn to the work of Jean Laplanche both to address this absence and to argue for a theory of the formation of sexuality and gender that is not exhausted by the phenomenal world.     

The Dangerous Real: Queer Solo Performance in/as Active Disruption

Abstract

Like all radical community endeavours, queer performance in the United States has been shaped through resistance to restrictive ideologies. National insecurity over ‘indecent’ (read: queer) artistic expression in the US has been aimed at artists working in a variety of genres, and here I focus specifically on queer solo performance artists. This essay explores the dangerous realities that queer artists present to an imagined unified US national identity. I argue that queer solo performers operate as artistic activists, challenging homogenous fantasies about US culture through the queering of experience. Aesthetically disparate, their work is connected by common threads of vulnerability and precarity. The article asks how their work disrupts U.S. insecurities concerning intersections of sexuality, gender identity, race and religion.     

Fetishizing the health sciences: Queer theory as an intervention

Queer theory often falls impotent in its palatability across disciplinary lines. I offer a conceptual article that interrogates the dis-ease and divide when considering queer theory in and for the health sciences. In so doing, I look to foster a process of making queer theory more tenable to applied practice—and to make practice in social work, at least, more queer. The exemplar of HIV is deconstructed as a preeminent discourse and health disparity. In the end, it is argued that queer theory may be an essential intervention in the arsenal of the helping professions.     

LGBTQ Activist Organizations as ‘Respectably Queer’ in India: Contesting a Western View

This study contests the distinction of LGBTQ (lesbian, gay, bisexual, transgender and queer) organizations suggested by earlier scholars as ‘respectable’ — i.e. normalizing, professionalizing and conforming to the dominant cultural and institutional patterns — and ‘queer’, meaning challenging the cultural and institutional forces that ‘normalize and commodify differences’. Using Bernstein's model of identity deployment, it is found problematic to distinguish LGBTQ organizations this way because when the actions of LGBTQ organizations are more complex to describe, it is not warranted to conflate identity goals with identity strategies — whether normalizing (respectable) or differentiating (queer). To examine these concerns, a qualitative inquiry was used to study five LGBTQ organizations in India where the intersections of post‐colonial ethnicity, gender, social class and sexuality offer an intriguing context through which to study queer activism. Based on the findings, it is argued from a post‐colonial perspective that when the socio‐cultural and historical existence of non‐homonormative queer communities and practices is strong, LGBTQ organizations challenge the heteronormative and/or other forms of domination to become ‘queer’. But they may simultaneously become ‘respectable′ by conforming to the diversity politics of non‐profit business, donors, and social movement organizations they seek support from, and turn out as ‘respectably queer’.     

Revisiting histories of anti-racist thought and activism

ABSTRACT

This piece reconsiders histories of anti-racist thought and practice, including the linkages between anti-racisms and other traditions of liberatory thought. We argue that anti-racism should be understood as a strand in radical thought linking internationalism, institutional critique and street activism, in the process interfeeding with other social movements. The traditions of anti-racist thought discussed in this special issue exemplify these cross-cutting influences.     

Absent in theory,invisible in practice: Queering HBSE for a more inclusive social work profession

A sound theoretical foundation is a necessary element of social work education that prepares students to confront the challenges of practice with critical knowledge of the human experience. Queer theory is a strength-based framework for understanding sexual and gender identities that fall outside of the current social norms, and offers a highly relevant and useful pathway for the education of social work practitioners. Despite its utility for enhancing understanding and acceptance of gender and sexual minority (SGM) people, it is underutilized in social work compared with other disciplines. Additionally, this study reports on the gender and sexual identities of social work students and their endorsement of help-seeking behaviors related to issues of gender and sexual nonconformity. These empirical-based perspectives undergird the tenets of queer theory and support its application in research endeavors aimed at better understanding the human experience. A theoretical and empirical-based argument is made for the queering of HBSE to strengthen both explicit and implicit curricula in social work education. This study expands on the limited usage of queer theory within social work and directly challenges the normative and binary nature of sexual and gender identity evident within the professional literature and implications for education and research are offered.     

Reading the Queer Domestic Aesthetic Discourse

Abstract

The stereotype of the gay man as arbiter of domestic style and design is widely recognized. Robin Williams humorously referenced this in a joke: “We had gay burglars the other night,” he notes, “They broke in and rearranged the furniture.” What remains unclear is the ways in which stereotypes relate to the lives of ordinary people and the homes they inhabit. This article brings together the idiosyncrasies of queer design that circulate at a number of levels in a mainly transatlantic discourse—thanks to the help of mass media, television programs, and a niche of scholarly literature—with a study of ordinary homes belonging to lesbian, gay, bisexual, transgender, and queer (LGBTQ) lives in a global city. It is argued that this wider queer aesthetic penetrates everyday space and shapes homes in complicated ways; there is a tension between these two domains. The empirical research draws from in-depth semi-structured interviews with Londoners gathered as part of a larger project on sexual minority identity at home in London, UK. Looking to these domestic case studies allows for a spatialized reading that challenges celebrated and exclusive interiors. Offering a timely and distinct architectural approach looking to the everyday users of ordinary domestic space aims to modestly move in another direction towards a model of diversity, opening up queer domesticity and sexual minority identity to multiple representations.     

‘A New Language that Speaks of Change Just As It Steps Toward It’: Transnationalism,Erotic Justice and Queer Human Rights Praxis

Lesbian, gay, bisexual and transgender (LGBT) movements have too often been dominated by US liberal individualist framings of lesbian and gay rights, resulting in the hegemony of US‐focused issues and institutional actions, despite the irony that the US government has been relatively unsupportive of LGBT rights on the international stage. We argue that transnational, grassroots queer movements embody more profound aspirations that do not limit the meaning of queer liberation to singular identity politics or rights‐restraining institutions. Specifically, we point to transnational and Third World‐based queer movements that offer more complex structural analyses of sexual oppression as well as more visionary praxes of sexual rights. Drawing on lessons from two cases of queer human rights praxis from the Philippines and México, we assert that a queer grassroots enactment of human rights allows for multiple subaltern constituencies to find – and to make – a place in human rights discourses; queer identity and actions create social formations that expand human rights agendas to further embody the intersectionality, interdependence and transnationality of daily life. Key to these enactments of queer human rights praxis are prefigurative politics and rooted cosmopolitanism, which catalyze new expansions of human rights to include intersectional framings and practices of erotic justice.     

The Impact of Anti‐Gay Politics on the LGBTQ Movement

Since the late 1970s, the Religious Right has mobilized to oppose the lesbian, gay, bisexual, transgender, and queer (LGBTQ) movement in the United States. Sociologists have studied the relationship between these two movements as a classic movement‐countermovement dynamic, in which the strategies, actions, and framing of one movement impact the other. I analyze the way Religious Right reactive and proactive opposition to gay rights has affected the LGBTQ movement. First, I provide an overview of the literature on the negative impacts of the Religious Right, including the diversion of movement goals, transformation of frames, and marginalization of queer politics. Second, I examine the way Religious Right activism may increase mobilization.     

What’s in a name? Exploring use of the word queer as a term of identification within the college-aged LGBT community

ABSTRACT

The language one uses for self-identification can be instrumental in the development and integration of one’s sense of self. This is particularly true regarding gender, gender identity, and sexual orientation. This seems to be particularly marked with use of the term “queer.” This research project explored terms that college-aged people use for self and other reference, especially use of the word queer. The results from this study provide empirical evidence that college-aged people have reclaimed the word queer as acceptable for gender or sexual orientation identification, although it is not the most frequent term used for their own self-identification.     

The mediatization of leadership: grassroots digital facilitators as organic intellectuals,sociometric stars and caretakers*

ABSTRACT

Scholars of both resource mobilization theory and new social movement theory recognize leadership as integral to traditional social movements. Following global protest movements of 2011, some now characterize movements relying on social media as horizontal and leaderless. Whether due to an organizational shift to networks over bureaucracies or due to a change in values, many social movements in the present protest cycle do not designate visible leadership. Does leadership in social media activism indeed disappear or does it take on new forms? This paper undertakes an in-depth analysis of data obtained through interviews, event observations and analysis of media content related to three Canadian cases of civic mobilization of different scale, all of which strategically employed social media. The paper proposes a conceptual framework for understanding the role of these mobilizations’ organizers as organic intellectuals, sociometric stars and caretakers. By looking closely at the three cases through the lenses offered by these concepts, we identify the specific styles that characterize digitally mediatized civic leadership.     

Subject to a new law: historicizing rights and resistance in Maya anti-mining activism

ABSTRACT

Since 2004, the Marlin Mine, located in North-west Guatemala, has produced conflict between Goldcorp, the Guatemalan state and the primarily indigenous Mayan communities affected by the mine. This conflict has generated local anti-mining movements that organized community consultations which, grounded in indigenous rights law and Mayan decision-making practices, allow affected communities to decide whether or not to permit mining in the region. While communities resoundingly rejected open-pit mining, and while this decision received international support, the Marlin Mine continues operations. Drawing on field research and new developments in philosophies of rights, this paper makes two related arguments. First, Mayan anti-mining resistance must be situated within a broader colonial history defined by exploitation and primitive accumulation. Second, Mayan activism challenges current conceptions of the relationship between rights, cultural identity and political agency; most significantly, Mayans do not only claim rights on the basis of identity, they enact and politicize the form in which these rights potentially take place.     

Performing transformation: reflections of a lesbian academic couple

We experience queer literacy as a kind of collision between the traditional and the transformative. Queer literacy is an acquired literacy of transformation, where the established rules of behavior and discourse are both challenged and transcended. As a lesbian academic couple in a privileged intellectual, political, and social location, we can move out of the traditional realm (through the closet) into an otherworldly queer space where knowledge and identity are destabilized. Moving in and out of queer transformative space requires a kind of blind faith-faith that believes in what the mind can neither see nor prove.