Shifting Worlds of Strangers: Medium Theory and Changes in “Them” Versus “Us”*

Macrolevel analyses of the influence of different communication technologies are more difficult to test and apply than the results of focused studies of particular media messages. Nevertheless, “medium theory” is of potentially great significance because it outlines how media, rather than functioning simply as channels for conveying information between two or more social environments, are themselves social contexts that foster certain forms of interaction and social identities. This article uses a medium-theory perspective to address one variable related to “technological communities”—the changing boundaries between “them” and “us.” The ways in which oral, print, and electronic modes of communication each foster a different balance between strangers and “familiars” are outlined.     

From “Swinging Hard” to “Rocking Out”: Classification of Style and the Creation of Identity in the World of Drumming

This article takes a social constructionist approach to the study of a seldom considered subculture—the “world” of drumming. I describe this subculture from both the “etic” and “emic” perspectives, showing how drummers and drumming are perceived and experienced by the musicians themselves (insiders) as well as the “outside” public. The main focus is on the drummers' intersubjective “mental maps” of their world, specifically exploring how they create musical and personal identities by adhering to a rigid classification scheme surrounding “styles” of drumming. I demonstrate how drummers use drumming equipment, personal appearance, education, and “purist” attitudes to separate styles of drumming and to construct distinct social selves. Of special interest is how drummers are cognitively socialized into “thought communities” which teach and reinforce attitudinal and behavioral norms. I conclude with a discussion of the possibilities of applying my analytical framework to other worlds of music and art, as well as some forms of occupational and avocational specialization.     

The myth of the “data‐driven” society: Exploring the interactions of data interfaces,circulations, and abstractions

The prominence of data and data technologies in society, such as algorithms, social media, mobile technology, and artificial intelligence, have heralded numerous claims of the revolutionary potential of these systems. From public policy, to business management, to scientific research, a “data‐driven” society is apparently imminent—or currently happening—where “objective” and asocial data systems are believed to be comprehensively improving human life. Through a review of existing sociological literature, in this article, we critically examine the relationship between data and society and propose a new model for understanding these dynamics. “Using the concept of the informatic,” we argue the relationship between data and society can be understood as representing the interaction of several different social trends around data; that of data interfaces (that connect individuals to digital contexts), data circulation (trends in the movement and storage of data), and data abstraction (data manipulation practices). Data and data technologies are founded to be entwined and embedded in numerous social relationships, and while not all are fair and equitable relationships, there is ample evidence of the deeply social nature of data across many streams of social life. Our three‐part informatic framework allows these complex relationships to be understood in the social dynamic through which they are witnessed and experienced.     

Measuring Social “Informatization”: A Factor Analytic Approach*

Some scholars have argued that we are witnessing a new social revolution—social “informatization”—that is comparable in scope and impact to that of the Industrial Revolu‐tion of the eighteenth century. Others have argued that it is a much more modest phase in the ongoing development of communication and information‐processing technology. While there are a number of reasons for disagreement about what exactly “informatization” is, and what its impact will be, two are paramount: (1) conceptual imprecision, and (2) issues of measurement. Using factor analysis, this study aims to clarify its conceptualization, and, then, rather than focusing on a single dimension (e.g., technological or economic), it will develop a comprehensive multiple‐indicator measure that captures the economic, technological, and size (stock) dimensions of social informatization. We find that this measure of social informatization strongly correlates with the general level of socioeconomic development. This result implies that social informatization may be a more continuous and cumulative process than a disjunctive or discontinuous “revolution.”     

Performing Beauty: Dove's “Real Beauty” Campaign

Dove, a popular beauty brand, impressed some in the advertising world with its unique “Campaign for Real Beauty” and made others cringe. But little is known about how real women respond. “Real” beauty according to Dove means various shapes and sizes—flaws and all—and is the key to rebranding, rebuilding women's self‐esteem, and redefining beauty standards. Drawing on interviews and focus groups with sixteen Canadian women and guided by social semiotics and dramaturgy, I examine Dove's presentation of beauty and women's reactions to it from a “beauty as performance” frame. This study examines processes of interpretation and finds that expressing beauty, the self, and a public image inextricably requires elements of performance.     

Three Ecologies: Urban Metabolism and the Society‐Nature Opposition

This article is an intellectual history of two enduring binaries—society‐nature and city‐countryside—and their co‐identification, told through evolving uses of the concept of “urban metabolism.” After recounting the emergence of the modern society‐nature opposition in the separation of town and country under early industrial capitalism, I interpret “three ecologies”—successive periods of urban metabolism research spanning three disciplines within the social sciences. The first is the human ecology of the Chicago School, which treated the city as an ecosystem in analogy to external, natural ecosystems. The second is industrial ecology: materials‐flow analyses of cities that conceptualize external nature as the source of urban metabolism's raw materials and the destination for its social wastes. The third is urban political ecology, a reconceptualization of the city as a product of diverse socio‐natural flows. By analyzing these three traditions in succession, I demonstrate both the efficacy and the limits to Catton and Dunlap's distinction between a “human exemptionalist paradigm” and a “new ecological paradigm” in sociology.     

Social Policy, “Deservingness,” and Sociotemporal Marginalization: Katrina Survivors and FEMA

Limiting assistance in the context of the neoliberal U.S. welfare state relies on a distinction between the deserving and undeserving poor. Hurricane Katrina survivors were caught between two opposing cultural characterizations—”deserving” disaster victims and “undeserving” welfare cheats. In this article, I examine Hurricane Katrina survivors' experiences with the Federal Emergency Management Agency (FEMA)'s rental assistance policies and practices, as their experiences reveal important aspects of how aid is allocated in the context of the contemporary U.S. welfare state, and what consequences this has for marginalized populations. I analyze in‐depth interviews and field observations with displaced Katrina survivors and find that FEMA policies and practices assumed a “middle class” model of family structure and economic standing. Those who did not fit into this model were made to wait while their cases were investigated, which had negative psychological and material consequences. I argue that being made to wait, or temporal domination, is a central component of the larger sociotemporal marginalization of the poor, or the way in which time structures social stratification. Temporal domination is a feature of neoliberal social policy, neither maliciously intended nor entirely unintended, that has the consequence of punishing the “undeserving.”     

Interpretative Freedom and New Combination: The Way in Which the “Middle Class” Has Been Narrated

The English words “middle class” have experienced much more connotations and denotations—typically “bourgeoisie,” “white‐collar,” and professional—than any other class‐referring word since the latter half of the 18th century. On the one hand, in response to such diverse narrations during about two and a half centuries, I partially agree with some of the nominalistic theories of class, in that the middle classes were not created until they were named by contemporaries. On the other hand, my view diverges from those theories, in my asserting that the contemporaries have had an interpretative freedom to recognize “middle classes” only within the bounds of plausibility on the side of the realistic social world. The typical middle class in each period has emerged in such a way that Schumpeter's new combination is performed in a stage of recession by new entrepreneurs, who will move into the “middle” strata and hold some cultural leadership but still obtain inconsistent statuses, to be recognized as “middle class”ex post facto in a boom time. Two Kondratieff's cycles have had one recognition of the typical “middle class.” The new combination is one of the pressures bringing middle classes into a modern society, contrary to the so‐called class decomposition into the two poles.     

“Just a Typical Teenager”: The Social Ecology of “Normal Adolescence”—Insights from Diabetes Care

In Western society “normal adolescence” is understood to be a biologically driven phase characterized by emotional turmoil and irrational behavior. Despite being discredited within academic literature this discourse persists both in formal theory and everyday use. Drawing on the case of diabetes care, I argue that the discourse of “normal adolescence” derives its power from its value as a vocabulary of motive through which to navigate the contradictions inherent in the social order at this stage of the life‐course. While helping us to comprehend sociologically the ecological niche in which “normal adolescence” is sustained, this analysis raises questions about the persistence of this discourse for social action.     

“Moroccan youngsters”: category politics in the Netherlands

The article analyses the categorization of “Moroccan youngsters” as a problem group in the Netherlands. Since the 1990s Dutch‐Moroccan boys and young men are set apart as a problematic group that presents a social and security threat and an emblem of the failure of multicultural society. We analyse the intersectional “category politics” of Dutch politicians to situate Moroccan‐Dutch youngsters as problematic outsiders. Our analysis makes clear how national origin, culture, class and gender intersect in the categorization of “Moroccan youngsters” constituting a national‐cultural category, which is also defined in terms of a disadvantaged socio‐economic position. This categorization has important implications for policy arrangements and proposed measures. Existing schooling and training measures are seen as inadequate to end incessant intergenerational patterns of dependence and poverty. Intervention in the sphere of the family and parenting are deemed necessary to transform “Moroccan youngsters” into “good citizens.”     

Embodying “tech”: Articulatory setting,phonetic variation,and social meaning

This article examines the co‐occurring realization of two sociophonetic variables within a style—the LOT vowel in English and word‐initial /l/—to explore the link between articulatory setting and stylistic practice. At an arts‐focused high school in the San Francisco Bay Area, the curricular and social practices of students in the technical theatre department centre around manual labour. Ethnographic analysis demonstrates that “tech” constitutes a locally enregistered persona, informed by tech students’ positioning as working‐class subjects through their bodily, sartorial, and technological practices. Tech students also produce higher and more rounded variants of LOT, and more velarized productions of /l/, than their non‐tech peers, and I suggest that articulatory setting is at play in the cohesive indexicality of these variants. I advocate for the continued exploration of co‐occurring sociolinguistic variables which treat the body as a broader stylistic context, and propose that studies of co‐occurring features focus on the ideological processes by which combinations of variables come to index thematic styles.     

The Turn from “What” to “How”: Garfinkel's Reach Beyond Description

John Heritage described Harold Garfinkel's central question as “how do social actors come to know, and know in common what they are doing and the circumstances in which they are doing it.” The case of Agnes illuminates the methods by which members produce intelligible actions and recognizable—even “natural”—gender orderliness. With this central interest as a starting point, this article offers some observations about transgender women in prison and their creative adaptation to life behind bars.     

Making It in a Cover Music Scene: Negotiating Artistic Identities in a “Kmart‐Level Market”

This research examines how musicians understand art and commerce in a music scene dominated by cover bands. Drawing on thirty semi‐structured interviews and one hundred hours of ethnographic observation, I find that most musicians self‐identify as artists yet perceive social status to be rooted in commercial success. This research details what it means to “make it” in an art world that offers little institutional support or remunerative reward for artistry. Musicians employ three approaches to negotiate the disconnect between artistic identities and commercially defined status: segregating their artistic and commercial pursuits, locating artistry in their commercial work, and justifying their commercially viable activities as a means to attaining a comfortable lifestyle. This on‐the‐ground account of commercial influences’ effects on musicians informs post‐Bourdieusian research on fields of cultural production. I suggest that future research on culture producers must distinguish between social status—a position in a social hierarchy—and interpersonal respect. When esthetics are marginalized as a basis for status, musicians’ status becomes bound to employment opportunities and expansible relative to the extent of the scene.     

Representations of “the West,”“Japan,” and “the Periphery” in the Discourse of Lafcadio Hearn Studies

The purpose of this article is to analyze representations of “the West,”“Japan,” and “the Periphery” in the discourse of research on Lafcadio Hearn (“Hearn studies”) from pre‐war Japan. The nature and construction of nationality will be analyzed by examining where the representations of “the West,”“Japan,” and “the Periphery” intersected. During the 1900s, researchers in the field of Hearn studies recognized that “Japan” lacked—and thus sought—a universality similar to what existed in “the West.” The tone of the discourse shifted during the 1910s through 1920s however, and what came to be emphasized was “Japan's” peculiarity. By the 1930s through 1940s, “Japan” aimed to show to “the West” a new universality that was different from what existed in Europe and America. Yet simultaneously, in order to legitimize its representation of its self, “Japan” portrayed “the Periphery” as an object that was both excluded and absorbed or appropriated into that image. On the one hand, “Japan” received and internalized the Orientalist viewpoint of “the West.” In fact, “Japan” was always conscious of its self‐image as something to display to “the West.” On the other hand, in order to create that self‐portrayal, both a representation of “the Periphery” and a reflection from that same “Periphery” were essential. While representations of “Japan” were produced, reproduced, and reinforced through interactions with “the West” and “the Periphery,” the intersecting behavior of these three entities also points to a residual ambiguity in “Japan's” nationality. By analyzing the discourse in Hearn studies, this paper reveals how the interaction between “Japan” and the two others of “the West” and “the Periphery” helped construct and destabilize its nationality.     

“My God Wants Me to Live Simply”: The Constructed Selfhood of Faith‐Based Simple Livers

This study examines how participants in the faith‐based voluntary simplicity movement, referred to here as “Simple Livers,” draw on the complex interactions of ideology and emotions as they construct a moral identity focused on social change. Drawing on qualitative data from participant observation and interviews, I examine the use of moral repertoires—combinations of principles, practices, and feelings, including guilt, pride, and frustration, grounded in both the Christian faith and the tenets of voluntary simplicity. I engage with the new literature on lifestyle movements to argue that the moral repertoires of Simple Livers reinforce these ideologies, resulting in the construction of an over‐conforming moral self.     

“Our Own Little Language”: Naming and the Social Construction Of Alzheimer's Disease

Social meanings and cultural definitions attached to illness, disability, and aging have a powerful influence on the development and operations of medical care as well as the social, behavioral, and therapeutic processes occurring within these settings. Specialized care environments designed to meet the needs of what some would argue is a dramatically increasing population worldwide, those with Alzheimer's disease, have been dominated by a medical model of care where treatment of disease has primacy over person. In contrast to the medical model, the Certified Nursing Assistants (CNAs) at Starrmount (pseudonym) Alzheimer's Unit have socially constructed an alternative to the medical model of care through what I argue is the use of language and a process of “naming and reframing.” In this “different world,” as the CNAs call the world of the Unit, the resident is depicted as a socially responsive actor with a surviving self that is to be treated with respect. Using a symbolic interactionist framework, this paper examines the CNAs' construction and use of a “language of openings”—that is, the language arising out of the lifeworld of the residents—as the counterpoint to the “language of limits” of the medical model. Spoken everywhere but nowhere inscribed as “official” knowledge, this “little language,” as the CNAs speak of it, is the fundamental medium for social interaction in the Alzheimer's Unit.     

Relational Troubles and Semiofficial Suspicion: Educators and the Medicalization of “Unruly” Children

Using an interview‐based analysis of the accounts of interactions between educators, parents, and clinicians, this study explores educators' roles in interpreting childhood troubles as the medical phenomenon of attention deficit‐hyperactivity disorder (ADHD). The analysis of interviews shows how children's “personal” troubles become understood as “relational” ones, prompting increasingly sophisticated social responses. I argue that the institution of education, operating in a clinical capacity but lacking the legitimate authority to assign ADHD diagnoses, plays a hybridized, semiofficial role in the medicalization process. This assertion informs a critique of the “informal/official” dichotomy found in the sociology of deviance lexicon, and furthers previous positions in the sociology of mental health that have implicated school representatives in the social construction of behavior disorders.     

“Anarchy all over Baščaršija”: Yugoslavia's new socialist culture and the New Primitives poetics of the local

The paper analyses Sarajevo's music movement of New Primitives and its “poetics of the local” as a struggle against the cultural hypocrisy of Yugoslavia's “new socialist culture” and its privileging of “external‐cosmopolitan” as apotheosis of cultured refinement and sophistication while denigrating “local‐parochial” as epitome of uncultured primitiveness. I argue that the movement's praxis is best understood as a call to reject externally‐imposed frames of reference as the basis for self‐understanding, and to embrace a socio‐cultural awareness that the only way to be in the world is to be authentically “primitive”– i.e. to exist as a distinct and autochthon socio‐cultural self.