共查询到18条相似文献,搜索用时 46 毫秒
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本文针对包含航线网络重叠航段的双寡头竞争市场集装箱班轮运输动态定价问题,分析了即期市场客户运价敏感度与运输需求关系,探讨了在航线网络重叠航段上运价变化对货流量分配的影响,据此结合市场竞争强度因素和竞争对手的定价策略,建立了双寡头竞争市场集装箱班轮运输分时段动态定价模型,运用库恩-塔克条件,设计了模型的求解算法。算例结果显示,采取本文的动态定价策略将会使得两家双寡头船公司的收益都显著增加。研究表明:船公司之间通过组建班轮联盟加强合作,不仅可以避免价格战,而且能够减缓市场竞争强度对运价的负面影响;船公司可以根据客户运价敏感度因素对即期市场客户进行合理地分类,从而降低客户运价敏感度对集装箱运输需求的不利影响,以提高集装箱班轮运输收益。 相似文献
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易逝性高科技产品收益管理定价策略 总被引:2,自引:0,他引:2
高科技产品作为一种典型的易逝性商品,其定价对于零售商的利润有着举足轻重的影响.基于收益管理思想,以获得最大期望利润为目标,考虑缺货时消费者的替代行为,建立了随机需求环境下基于多项logit顾客选择模型和服务水平的易逝性高科技产品收益管理定价策略模型.对建立的模型用单阶段算例进行了模拟分析,并讨论了不同顾客到达率、不同初始库存、产品对于消费者的不同影响度下的最优策略,得出了一系列比较有意义的性质和管理原则. 相似文献
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电子商务的迅速发展为在线实时定价奠定了环境基础,本文基于深度强化学习理论提出了一个在不确定性环境下针对有限销售时间段内在线销售给定库存量商品的动态定价学习框架DRL-DP(deep reinforcement learning framework for dynamic pricing)。DRL-DP首先将动态定价问题建模成马尔科夫决策过程(markov decision process, MDP),然后基于深度强化学习理论设计了动态定价算法。实验结果表明在不确定性动态定价环境中,DRL-DP相比于传统的表格式强化学习动态定价算法,能够在需求与环境特征存在相关性时取得更好的收益表现。 相似文献
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在线健康信息服务逐渐成为健康管理的有效手段,正在受到各界人士的广泛关注. 为了解决在线健康信息服务的动态定价和推广策略问题,以同时提供免费公共健康信息服务和收费定制化健康信息服务的在线健康信息服务提供商为研究对象,以其利润最大化为目标,基于微分动力学理论,分析免费公共健康信息服务和定制化健康信息服务两类消费者之间的动态转换特征,构建在线健康信息服务动态定价最优控制模型. 结果表明: 服务期较长的在线健康信息服务,对消费者实行收费服务前给予一定时长的“免费体验期”能够增加在线信息服务提供商的利润; 而服务期较短的在线健康信息服务,没有必要设置“免费体验期”. 在线健康信息服务提供商的潜在消费者数量增长率和在线健康信息服务时间长度对免费公共健康信息投放程度有显著的影响. 在线健康信息服务上线初期,针对高收入消费群体适当延长“免费体验期”能够使服务提供商获得更大的利润. 这些结论对健康信息服务提供商制订服务定价和推广策略具有参考价值. 相似文献
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在线信息产品定价策略综述 总被引:12,自引:0,他引:12
由于信息产品主要通过网络销售,其技术经济特性使得传统的定价方法难以适用。在线信息产品定价研究有两大主要方向,就是将在线信息产品区分为在线信息服务和在线信息商品分类进行的,在此基础上总结了在线信息产品的技术经济特征和定价的总原则,综述了网络拥挤定价法、优先定价法、捆绑定价法、信息共享定价法和价格歧视定价法的定价机制及其主要结论,并对当前在线信息产品定价方法的最新进展进行了总结,最后对在线信息产品定价方法在实践中应用的局限进行了分析。 相似文献
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为分析实体店零售商建立自己网络渠道存在的两个基本问题,本文探讨了为满足网络渠道需求网络渠道是自持有库存、还是共享实体店的库存问题,及如何解决网络渠道与实体渠道的销售冲突问题。在总结动态库存配给策略相关研究基础上,采用了动态定价策略的思路分析解决渠道冲突的问题;通过对双渠道是否共享库存的两种方案进行模拟对比,分析讨论了相关库存决策问题,并评价了共享库存所带来的共享效应的大小,以期使实体店零售商建立网络销售渠道取得更大的收益。研究结果表明,共享库存有比较显著的优势,库存共享效应能使需求波动更平滑、需求预测更精准;动态定价会带来更大的收益,在验证该结果时,对动态定价策略也进行了结构特征的分析。该思路可为相关研究提供借鉴。 相似文献
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We consider the problem of selling a fixed capacity or inventory of items over a finite selling period. Earlier research has shown that using a properly set fixed price during the selling period is asymptotically optimal as the demand potential and capacity grow large and that dynamic pricing has only a secondary effect on revenues. However, additional revenue improvements through dynamic pricing can be important in practice and need to be further explored. We suggest two simple dynamic heuristics that continuously update prices based on remaining inventory and time in the selling period. The first heuristic is based on approximating the optimal expected revenue function and the second heuristic is based on the solution of the deterministic version of the problem. We show through a numerical study that the revenue impact of using these dynamic pricing heuristics rather than fixed pricing may be substantial. In particular, the first heuristic has a consistent and remarkable performance leading to at most 0.2% gap compared to optimal dynamic pricing. We also show that the benefits of these dynamic pricing heuristics persist under a periodic setting. This is especially true for the first heuristic for which the performance is monotone in the frequency of price changes. We conclude that dynamic pricing should be considered as a more favorable option in practice. 相似文献
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研究了酒店多个房间类型的客房需求存在相关性的综合定价决策问题. 首先,将所有房间类型按需求是否相关进行归类,并采用Nested Logit选择模型来刻画顾客在多房间类型多价位间的选择行为. 在考虑单天居住申请的情况下,建立了一个随机动态规划模型以描述酒店管理者的动态价格决策过程,并设计了一种求解最优定价策略的算法. 数值模拟结果表明,与不考虑各房间类型的价格决策相互影响时的情形相比,酒店多房间类型综合定价决策能获得更高的总收益和期望客房出租率,并提供更低的平均房价. 相似文献
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逢低买入与固定价格机制比较研究 总被引:8,自引:2,他引:8
研究了一种新型的基于Internet 的动态价格机制———逢低买入(group-buying auction) . 利
用独立私有估价模型,分析了规模经济条件下商家采用逢低买入的盈利情况;对逢低买入与固
定价格机制进行了比较. 通过数值分析,给出了逢低买入优于固定价格机制的条件,指出逢低
买入的适用环境. 相似文献
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《Omega》2017
This paper presents a heuristic method to solve a dynamic pricing problem under costly price modifications. This is an extremely difficult nonlinear problem that has been solved only for a few special instances. Here we provide a new approach that involves an approximate reformulation of the problem, which can subsequently be solved in closed-form using elementary calculus techniques. Numerical results show that the approach is quite accurate; approximating the optimal revenue with errors usually much less than 1%. Moreover, the accuracy rapidly improves as the optimal number of price changes increases, which are precisely the cases conventional approaches would fail. 相似文献
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Dynamic pricing and revenue management process in Internet retailing under uncertainty: An integrated real options approach 总被引:1,自引:0,他引:1
Competition and demand volatility often cause modern enterprises to be confronted by uncertain environments. When a firm manages revenue in such competitive and risky environments, the optimization of pricing and capacity allocation, subject to a fixed time and capacity, becomes a complicated problem. Many previous papers concerning revenue management (RM) and pricing require that the firm possesses the ability to know the demand curve (or demand distribution) and set prices on it to maximize profits. However, this assumption may not be the case in some industries. Therefore, this paper focuses on the dynamic lead indicators rather than assumptive lag indicators to establish a concise and flexible decision model for practical use. This paper provides an integrated real options (IRO) approach with analytic hierarchy process (AHP) for the auction RM problem under competitive/dynamic pricing and revenue uncertainty in Internet retailing. A numerical example is also presented to illustrate that the IRO approach can generate better decisions than the naı¨ve (or risk unawareness) approach in revenue quality of safety and profitability. The new perspective and approach proposed by this paper can be extended to other RM fields whenever both profitability and risk are critical to decision making. 相似文献
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易逝品降价时点设定问题的Cournot博弈模型 总被引:1,自引:2,他引:1
本文基于Gallego和van Ryzin的两级价格策略,构建了两种竞争性易逝品降价时点设定问题的Cournot博弈模型,应用图解法求得Cournot均衡点,得出在竞争环境下先动企业会推迟降价时点而后动企业会提前降价的结论,通过实例分析验证了这一结论,同时指出了转移概率对均衡结果的影响.研究结果可为竞争环境下易逝性产品降价策略的制定提供决策支持. 相似文献