‘Aging’ identities: Degradation and negotiation in the search for employment

This study draws on data from interviews with individuals aged 45 to 65 (n = 30) to examine changes in identity that occur during their search for employment. Findings indicate that once participants perceive they have been labelled “old” by others (i.e. potential employers and personnel at older worker programs) they begin to define themselves as “old” and become susceptible to identity degradation. However, the majority of individuals are able to successfully negotiate their identities by drawing on social support, attending older worker programs, changing their identities, maintaining some of their key roles, and altering their overall mental outlook. This paper draws attention to the paradoxical nature of the job search process and to the latent consequences of older worker programs — individuals go to older worker programs for job search assistance, yet some of the experiences encountered during attendance at these programs mirrored many experiences encountered with discriminatory employers.     

Aging and identity politics

In this essay, I reflect on multiple identities—woman, lesbian, old—as they interconnect at different life stages. I raise an issue of identity politics (Is “old” as fundamental an identity as “woman”?) and suggest that critical gerontology offers a lens through which to interpret my personal journey from a core feminist identity to a questioning and ambivalent identity as an old woman.     

Commentary: The media in 2045—Not a forecast, but a dream

The mass media continue to be among the most crucial instruments for the practitioner of public relations, and, to be sure, among the most frustrating. How are the media changing? How will those changes affect public relations? And should there be new public policies about mass media in a twenty-first century where technical, political, social, and economic realities will be radically different from previous centuries, including the twentieth?Although most public relations professionals have shied away from public criticism of the media, and have not been vocal advocates for changing public policies about media, nevertheless they need answers to the questions raised above. In this thoughtful essay, Claude-Jean Bertrand looks at a possible mass media half a century from now and provides a dream scenario.Unfortunately, Professor Bertrand describes some “twentieth-century” public relations practices as part of the “old” problems and “dreams up” some changes in those practices, as well. It may be that a public relations professional or professor should write an essay devoted to a dream scenario for public relations in 2045. The Public Relations Review invites such commentary.     

Gender violence, fan activism and public relations in sport: The case of “Footy Fans Against Sexual Assault”

This paper is based on the belief that online activism is essential for understanding the role and potential of public relations in modern campaigns. In relation to the issue of gender violence against women in football, analyzed and compared are the responses of two official, resource-rich organisations – the National Rugby League (NRL) and Australian Football League (AFL) – and an unofficial, resource-poor fan advocacy group, called Football Fans against Sexual Assault (FFASA). In cooperation and conflict with the leagues, FFASA positioned itself in the market place, taking the widely unoccupied niche of “fan advocacy”—different from “expert advocacy” or “player advocacy”.The article discusses in more detail the major strategy of the group, the Purple Armband Games, which carries many elements of cutting-edge public relations such as advocacy as third-party endorsement; “fan activism” as empowering of “expert advocacy”; “symbolic outsourcing” of participants by facilitating their mode of engagement, the “emblematic richness” of the purple armband symbol, the “oneness” of which overcomes any confrontational dualism.     

The Office of Facts and Figures: Archibald MacLeish and the “strategy of truth”

This paper presents a man and a stage seldom cited in the history of public relations—Archibald MacLeish and the Office of Facts and Figures, and his idea of “strategy of truth” as an ethical contribution of propaganda to facilitate the dialogue and debate which are necessary in democratic societies.     

“Control frauds” as financial super-predators: How “pathogens” make financial markets inefficient

White-collar criminology scholarship shows that “control frauds” (frauds led by the CEO) use accounting fraud to deceive (or suborn) sophisticated financial market participants. Large control frauds cause greater financial losses than all other forms of property crimes combined. Weak regulation, supervision and ethics produce epidemics of control fraud that cause systemic economic damage. As with the natural world, these financial super-predators act like pathogens that take over a firm and act as a “vector” to cause ever greater damage. Control fraud theory poses a major challenge to the efficient markets hypothesis and the resulting praxis that devalues financial regulation.     

“It's practical, but no more controllable”: Social representations of the electronic purse in Austria

The electronic purse (chip-card) is promoted as an option offering consumers an easy means of payment. It also offers advantages to traders and banks by reducing transaction costs. However, successful launching of the electronic purse depends mainly on consumers' acceptance, which in the past was very low in Austria. We study consumers' acceptance of the electronic purse, cash and established non-cash payment systems by analysing social representations of payment facilities. Semantic contents of associations raised in response to the stimulus words “means of payment in general”, “cash”, “cheque”, “ATM-card”, “credit-card” and “electronic purse” have been analysed. Overall, 264 people were studied applying two techniques: the “associative network” and the “conceptual network”. It is shown that means of payment are categorised on two dimensions: cash and non-cash. Non-cash payment facilities are characterised by high abstraction levels, and loss of subjective control over expenditures. The electronic purse is perceived as highly dissimilar to other means of payments.     

Functional specificity in discussion networks: The influence of general and problem-specific networks on health outcomes

Though commonly used in social science research to measure the influence of social networks, the link between discussing “important matters” within networks and the achievement of instrumental ends is frequently unspecified or untested. To address this gap, we explore the consequences of using the general “important matters” approach versus one in which the substance of discussions is directly linked to the outcomes of interest. The egocentric social networks of people experiencing an acute health crisis are examined. We identify the characteristics of and the degree of membership overlap between “important matters” and “health matters” discussants, and explore their relative power in explaining a wide range of health and health services-related outcomes. We find no evidence for the influence of “important matters” networks, while characteristics of “health matters” networks demonstrate a significant effect across all models.     

The experiences of “aging” among formerly homeless adults with chronic mental illness: A qualitative study

Little is known about the life course of older adults with serious mental illness who have also been homeless. Using 44 life history interviews with 25 study participants ages 40 to 62, this study used case study and thematic analysis to examine the lived experience of such individuals as they enter their mid- and later-life years. Participants, whose lives were marred by early-onset substance abuse, symptoms of mental illness and a descent into homelessness, spoke of an awareness of aging and premature mortality. Major themes that emerged were: (1) reflecting on losses, (2) growing older and wiser, (3) struggling with normality, (4) having space and time to reevaluate, and (5) awareness of the future and “time left.” Life histories which focus on the person-in-context and their subjective experiences provide a viable research method to further the understanding of one of the most underserved and hardest-to-reach populations.     

Public relations as “practice:” applying the theory of Alasdair MacIntyre

Public relation’s search for a unifying theory may be fulfilled through application of Alasdair MacIntyre’s concept of a “practice,” a very specific and value-laden concept. This article explores what it would mean to be a public relations practice in MacIntyre’s concept of the term and argues that such an approach to public relations is of value for the field.     

From civil rights to … civic engagement? Concerns of two older critical gerontologists about a “new social movement” and what it portends

In this essay, we draw on the political economic and humanities paths in critical gerontology, and on our own personal reflections, to further probe the notion of civic engagement in older adults. We ask why, as older women and critical gerontologists, we are so discomfited by this rallying cry. We ponder whether the status of contemporary later life as a unique time in human history necessitates the carving out of a new set of “productive” roles in order for its occupants to be valued. We also look more deeply at the calls for civic engagement (operationalized as volunteering) to fill gaping holes in the safety net and argue that this implicitly lets government off the hook in providing for basic human needs.     

“Beware of the estrogen assault”: Ideals of old manhood in anti-aging advertisements

Previous studies have demonstrated the tendency of recent medical, therapeutic, and pharmacologic discourses on sexuality to advocate a “resexing” of old age, in which aging men purchase means to bolster erections [Marshall, Barbara L. and Stephen Katz. 2006. “From androgyny to androgens: Re-sexing the aging body.” Pp. 75–97 in Age Matters: Realigning feminist thinking, edited by T. M. Calasanti and K. F. Slevin. New York: Routledge.]. This study examines the links between masculinity and age in anti-aging advertisements. Analysis of ninety-six anti-aging websites reveals a vision of manhood as: based on hormones, opposing womanhood, forestalling aging, competing and performing in sexual and employment realms, allowing men to dominate those around them. Rather than challenge ageism, this construction reinforces both age and gender inequalities. It defines men as dominant and defines women in terms of men’s desires. It defines prosperity in old age in terms of younger experiences, and defines aging itself as a sickness that results from a loss of masculinity (testosterone), which only aggressive consumption of anti-aging products can heal.     

Achievement-related attitudes and the fate of “at-risk” groups in society

What causes poverty and how does an individual escape it? Factors such as intelligence and social class background are thought to be important. However, a number of economists have argued that an individual’s profile of achievement-related attitudes (ARAs) like work-orientation and conscientiousness might play a role in social success and failure. Part of their attraction is that these attitudes are regarded as responsive to nurturing and may be especially significant for those individuals with few formal skills to offer the labour market. The NCDS longitudinal dataset was interrogated to assess whether ARAs predicted an individual’s earnings measured almost two decades later. Results indicated that ARAs explain a good deal of variance in earnings, particularly for “at-risk” males. Social policy implications are discussed.     

Culture and Chinese public relations: A multi-method “inside out” approach

This study adopts an “inside out” approach to examine contemporary Chinese public relations and culture's effect on it, based on an analysis of the top 15 domestic Chinese public relations agencies’ Web sites and 17 in-depth interviews of public relations professionals from multinationals operating in mainland China. Results indicate an emerging trend of Chinese strategic management and a new understanding of guanxi as an ongoing process of one-on-one bonding.     

“Those people” and troubles talk: Social typing and community construction in senior public housing

Community has developed as an increasingly important research topic in gerontology. As we search for the ever elusive sense of community and social integration among the aged, gerontologists have strangely left aside, for the most part, the interactional formation of community as a phenomenon. How do elders actually achieve this thing in their daily lives? By what interactional mechanisms is it constructed? Using data gathered from an ethnography of a senior public housing complex, I argue that in this particular neighborhood, community is accomplished by residents through “troubles talk.” An important component of this shared talk are social types indigenous to the complex. The act of social typing allows the residents to organize, categorize, and classify each other, providing recognizable and commonly held knowledge of each other, a vital component of community.     

Les députés, leurs assistants et les usages du crédit collaborateurs. Une sociologie du travail politique

This analysis of how the staffs of members of the French parliament are organized focuses on the tasks that deputies assign to their parliamentary assistants. The distribution of tasks among assistants suggests that the organization and division of labor should be understood mainly in relation to the pressures generated by elections in the home district. Most staff-members are assigned to this work, since a seat in the National Assembly very much depends on providing services to constituents. The staff is so involved in solving constituents’ “personal” problems of various sorts that its members are forced to devise strategies for regulating demand and providing often token responses. Developing relations with constituents even affects the staff's legislative tasks. For deputies, it is a way to reduce the “occupational” risks inherent in elective office. Deputies adapt to a voting system that pushes them to adopt a conception of representation closer to being a spokesperson for a district's inhabitants than being a representative of the Nation.     

Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign

This article is a case study examining promotional efforts undertaken by the National Hockey League (NHL) via integrated marketing initiatives launched during the 2005–2006 season. Following the 2004–2005 season player lockout², the NHL worked to promote itself to both fervent and casual fans. By briefly assessing past marketing efforts and the dwindling popularity of the league in recent years, the article provides a fuller picture of how professional hockey was marketed in North America when the NHL returned to play. The focus is on “My NHL” and the league's re-branding efforts as part of its new integrated communications plan. This research reveals that in its attempts to revive the sport the NHL has done a better job than with past efforts, however the current campaign must be aggressively maintained in order to successfully re-brand the league.     

Gouverner la « démocratie locale » urbaine. Comités de quartier et conseils de quartier à Marseille, Toulon et Nice

Coming out of a long period of collective fieldwork, this comparative sociohistorical analysis focuses on issues related to setting up neighborhood committees in the French cities of Marseille, Toulon and Nice. From the perspective of the political sociology of public action, attention is paid to changes in relations between municipal leaders and these committees. The Vaillant Act was passed in a local context where these committees had major legitimacy territorially and institutionally as well as in terms of civic leadership. However, the Act disputed this legitimacy by allowing political officials in these cities to redesign relations with “middlemen” and with civic leaders and persons involved in this “local democracy”. Local authorities exploited this possibility — sometimes upholding and sometimes objecting to the role played by political middlemen from nonprofit organizations.     

Attachements indésirables, attachements acceptables : autour d’un échange de seringues en prison

To inquire into innovation in public policy, attention is focused on the work done by a group that proposed an innovative project for “preventing” drug-use in a prison in Luxembourg. After several events and reversals, the final arrangements, which brought together disparate interests, was grounded in the contingent attachment of various persons to the leading role played by a general practitioner and the “permanent attachment” of authorized needles distributed in a case. In a situation where attempts to work out a theory in terms of “positions”, “power” and “control” would have difficulty coming up with a convincing explanation of this surprising process, preference is given to describing this innovation in terms of “passages” and “attachments”.